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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Bollé Launches the First AR Try-Out Experience

ARPost

Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Between closed storefronts, financial difficulty, and economic uncertainty, retail is struggling. In the new normal of retail, Bollé recognizes that safety is now the most important thing.

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Facebook’s Customer Base Spells Success For The Oculus Quest

VRScout

Oculus’ whirlwind Kickstarter success led many to believe that established entertainment companies such as Sony, Microsoft, or even tech giant Google might look to buy the company, but Facebook’s decisive choice wasn’t something anyone could have predicted. Image Credit: Benjamin Formaker-Olivas.

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Will Web AR Vie for AR Advertising Market Share?

AR Insider

This was the case in “normal” times and has accelerated during the COVID era, when retail lockdowns compel AR’s ability to visualize products remotely. This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. Beyond that high-level appeal, there’s a real business case.

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What Are The Biggest Myths About AR Advertising?

AR Insider

It gets even better: short-form AR ad creative that runs in networks like Snap, Facebook, Google and Unity Ads can be created at extremely low cost (small digit thousands) and in very tight time frames (a few weeks to a few months, depending on the creative). A version of this post first appeared in Near Future of Retail.

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How Inworld AI Is Populating the Metaverse

ARPost

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.

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Family Gaming: VR Experiences Transforming Together Time Under Lockdown

VRScout

Companion apps are free, available on the Ap p Store and Google Play. With most retailers completely out-of-stock on VR headsets, now is the perfect time to revisit the glory days of mobile VR. Google Cardboard apps and the App Store also feature a number of family-friendly mobile options to choose from. Rating: Everyone 10+.

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