XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

John A Cunningham, Head of Government & Aerospace at Unity. John A Cunningham, Head of Government and Aerospace at Unity Technologies , delivered his keynote speech exploring the concept at the event, which gathered roughly 500 businesses, analysts, media partners, and executives at the sunny destination of Madeira Island, Portugal.

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ARPost

MARCH 3, 2020

As AR and VR are slowly taking over many industries, including retail , agriculture, customer service, engineering, and education , there is a growing need in platforms that can take the lead and create resources to educate big companies as well as entrepreneurs about AR and VR technologies. Expeditions Pioneer Program by Google.

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ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.

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The Ghost Howls

JUNE 16, 2020

Anyway, it is like if Oculus had partnered with Google here in the Wes t, so I envision that great things could come out from this collaboration; A partnership between HTC and HP. It is like Google here. So, I made a prototype with Unity and the Cosmos XR where I can actually take out a PC from an Amazon page and try it on my desk.

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AR Insider

JULY 24, 2020

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. Brand spending on AR ads is on track reach $1.41

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Road to VR

MARCH 20, 2018

HTC have finally revealed the price and release date of the anticipated Vive Pro , opening preorders globally at Vive.com and other retailers. The company is still heavily involved with VR development however, and are expected to present some new technology with Google at Display Week 2018 in May. Image courtesy HTC.

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AR Insider

SEPTEMBER 9, 2020

trillion) of the overall retail market — and expected to reach 22 percent by 2023 — brands know they need to create standout digital shopping experiences. This can be valuable in optimizing campaigns through targeted advertising, and “retargeting” services like Facebook Pixel, Google Ads, landing pages, or wish lists.

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XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. . “The farm has been plowed, the farm is now ready for seeds” , he adds. The world is ready for the seeds of VR, that will grow as be autiful plants in the upcoming years.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. ARCore   — ARCore is an AR SDK released by Google in 2018 for building augmented reality experiences.

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AR Insider

AUGUST 28, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. ARaaS also includes what we call B2B2C, which involves supporting retailers or brands that are building AR experiences for their customers. billion by 2023.

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AR Insider

JULY 25, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. ARaaS also includes what we call B2B2C, which involves supporting retailers or brands that are building AR experiences for their customers. billion by 2023.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Retail brands are experimenting with XR to bring new purchasing experiences to consumers. Unity Integrations allow users to connect Unity services to popular tools like Discord, Slack, and Jira. The solution also integrates with Unity, Unreal, and even the iOS environment in some cases.

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VRScout

MAY 30, 2017

To make matters murkier, there’s also the recently-announced partnership between Google and HTC Vive to create new standalone mobile headsets for all Google Daydream-ready Android phones. Now this is what I call retail theater. AIRLINES TESTING AUGMENTED REALITY TO READ YOUR EMOTIONS. INVESTMENT & FUNDING WRAPUP.

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Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

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VRScout

JUNE 10, 2016

Did Seebright just release the augmented reality equivalent of Google Cardboard? The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. In a clear Google snub, you can view Facebook 360 photos with a Gear VR… but not with Cardboard.

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ARVR

JULY 15, 2020

2: Augmented Reality in a Browser We’ve seen AR experiences become increasingly popular in our daily lives, from Snapchat filters to at-home retail try-on applications. For example, the Google Cardboard headset is only $20 !!! Unity 3D is probably the most common software used for developing VR/AR applications?—?you

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The Ghost Howls

MAY 30, 2022

Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. Google Imagen is an impressive AI system able to create images just from text descriptions. Magic Leap has sold units of its first device for $550.

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AR Insider

MARCH 20, 2020

Visual search a la Google Lens will be opportune as it inherits the high-intent dynamics that make search a valuable ad medium. That’s everything from retailers to brands to entertainment companies using AR tools like Unity, 8th Wall and Adobe Aero. Scalable 3D asset creation also looms as an opportunity.

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AR Insider

OCTOBER 31, 2019

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

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Tech Trends VR

AUGUST 7, 2018

Ikea is just one of the major retailers to embrace this tech, but to run smoothly, these applications will require a large amount of processing power. With Augmented Reality technology, consumers will soon be routinely trying on designer outfits and seeing how they look at home, or in AR pop-up stores.

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XR Today - Augmented Reality tag

MAY 15, 2024

Augmented reality kits seem to be everywhere, from well-known options like Apple’s ARKit and Google ARCore to Apple’s new collection of AR development tools. You can leverage everything from persistent cloud anchors to streetscape geometry, powered by Google’s data, to create comprehensive immersive experiences. Valued at $57.26

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Although countless other companies are working on developing robust app markets for headsets (Google even announced its own Android XR system in 2024), Meta still has the most variety to offer. Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal.

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Cats and VR

JUNE 22, 2016

"We're thrilled to provide the highest quality content for VR developers, while exploring innovative applications for the technology across entertainment, healthcare, journalism, travel, manufacturing, retail, live events, real estate, training, and so much more."

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XR Today - Mixed Reality tag

OCTOBER 10, 2023

In 2022, the Immerse Global Summit featured speakers from some of the world’s best-known brands, including Amazon, Meta, Qualcomm, Microsoft, and Unity, and demonstrations of some of the most exciting metaverse technologies. Unity shared how digital twins were helping its customers unlock new levels of innovation.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object.

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XR Today - Mixed Reality tag

MAY 10, 2023

Retailers and customer support teams can also transcribe their immersive content in real-time to audiences. Developers can design solutions across Windows and macOS, Android and iOS, Flutter React Native, Electron, and Unity-based applications. After a pilot programme, the company released its solution on the Google Play Store.

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Road to VR

DECEMBER 14, 2016

HTC’s China Regional President of Vive, Alvin Wang Graylin, took to the stage at the Unity Vision Summit in Asia this week and made a series of bold predictions for where we’ll see VR in the next two years. All key retailers begin offering VR shopping models. AI enables life-like VR companions for the elderly and lonely.

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XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Austin: Thank you for having me, excited to be here.

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Full Dive Gaming

JUNE 28, 2022

From major consumer activations to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what’s possible across entertainment, sports, retail and the enterprise as companies get into the Metaverse. Each week, we release NEW EPISODES on all Your Favorite major platforms: Spotify, Apple, Google.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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Hypergrid Business

AUGUST 3, 2017

And earlier this month, Google released Blocks , which is a prim-based building tool for virtual reality. Google did release a prototype of a multi user Tilt Brush last fall, but there’s no word yet when it will actually be available. And there’s no in-world equivalent of Google search. Advertising and marketing.

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Peter Graham

SEPTEMBER 16, 2019

For the 2019 edition of Night Terrors: Bloody Mary, the studio has included a bunch of new features such as Evil Siri (for iOS users), ASMR Sound, Noise Limit Recognition, Voice Recognition, Gyro-Dependent Content Triggering, Immersive 360-degree Mixed Media Scenes, New Content-Paired Unity Effects and more.

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XR Today - Mixed Reality tag

OCTOBER 24, 2023

People can also view YouTube 360 videos, Google Street View, as well as the enterprise’s bespoke 360 web browser. Leveraging its Igloo Core Engine (ICE), the company has curated a host of content in its viewing spaces, including building information modelling (BIM), metaverse worlds, 360-degree video, game engine demos, and many others.

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