AR Insider

JULY 10, 2020

with some of the dimensional-advantages and informed-purchases of physical retail shopping. Speaking of AR sleeping giants, Google offers Swirl, which lets advertisers create 3D interactive ads. In fact, Google announced this week the program is exiting beta and available globally. ” Cohesive 3D Strategy.

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AR Google Strategy Education 347

AR Insider

FEBRUARY 4, 2020

It’s helping retailers build in-store visualization, and 3D models of product inventory. The biggest projected revenue sources in enterprise AR software will be ARaaS for media, retail, commerce and gaming. Game engines like Unity have been doing this for a while with creation tools for 3D worlds. billion by 2023.

AR 322

AR Tools Retail Examples 322

XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

John A Cunningham, Head of Government & Aerospace at Unity. John A Cunningham, Head of Government and Aerospace at Unity Technologies , delivered his keynote speech exploring the concept at the event, which gathered roughly 500 businesses, analysts, media partners, and executives at the sunny destination of Madeira Island, Portugal.

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Unity Magic Leap Portugal Europe 132

ARPost

MARCH 3, 2020

As AR and VR are slowly taking over many industries, including retail , agriculture, customer service, engineering, and education , there is a growing need in platforms that can take the lead and create resources to educate big companies as well as entrepreneurs about AR and VR technologies. Expeditions Pioneer Program by Google.

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Education AR Google Industry 268

ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.

Magic Leap 432

Magic Leap Tools Unreal Virtual Environment 432

AR Insider

JULY 24, 2020

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. Brand spending on AR ads is on track reach $1.41

Retail 287

Retail AR Amazon Education 287

XR Today - Mixed Reality tag

JANUARY 28, 2025

Although countless other companies are working on developing robust app markets for headsets (Google even announced its own Android XR system in 2024), Meta still has the most variety to offer. Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal.

Training 109

Training Retail Eye Tracking Tools 109

Road to VR

MARCH 20, 2018

HTC have finally revealed the price and release date of the anticipated Vive Pro , opening preorders globally at Vive.com and other retailers. The company is still heavily involved with VR development however, and are expected to present some new technology with Google at Display Week 2018 in May. Image courtesy HTC.

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Magic Leap Unreal Eye Tracking HTC 241

AR Insider

SEPTEMBER 9, 2020

trillion) of the overall retail market — and expected to reach 22 percent by 2023 — brands know they need to create standout digital shopping experiences. This can be valuable in optimizing campaigns through targeted advertising, and “retargeting” services like Facebook Pixel, Google Ads, landing pages, or wish lists.

AR 229

AR Retail Boston Study 229

XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

Google 105

Google Ireland Unity United States 105

The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. . “The farm has been plowed, the farm is now ready for seeds” , he adds. The world is ready for the seeds of VR, that will grow as be autiful plants in the upcoming years.

Apple 545

Apple Oculus China Magic Leap 545

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 404

AR Examples Data Head Mounted Display 404

AR Insider

AUGUST 28, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. ARaaS also includes what we call B2B2C, which involves supporting retailers or brands that are building AR experiences for their customers. billion by 2023.

AR 200

AR Hardware Trends Course 200

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

XR Today - Mixed Reality tag

MARCH 17, 2023

Retail brands are experimenting with XR to bring new purchasing experiences to consumers. Unity Integrations allow users to connect Unity services to popular tools like Discord, Slack, and Jira. The solution also integrates with Unity, Unreal, and even the iOS environment in some cases.

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Magic Leap Unity Microsoft Tools 119

AR Insider

JULY 25, 2019

These include “ picks & shovels ” B2B developer platforms like Unity that support the development of AR-based media, entertainment or commerce enablement. ARaaS also includes what we call B2B2C, which involves supporting retailers or brands that are building AR experiences for their customers. billion by 2023.

AR 195

AR Hardware Trends Course 195

VRScout

MAY 30, 2017

To make matters murkier, there’s also the recently-announced partnership between Google and HTC Vive to create new standalone mobile headsets for all Google Daydream-ready Android phones. Now this is what I call retail theater. AIRLINES TESTING AUGMENTED REALITY TO READ YOUR EMOTIONS. INVESTMENT & FUNDING WRAPUP.

Magic Leap 151

Magic Leap New Zealand Japan San Francisco 151

Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

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Samsung Google Apple Hardware 138

VRScout

JUNE 10, 2016

Did Seebright just release the augmented reality equivalent of Google Cardboard? The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. In a clear Google snub, you can view Facebook 360 photos with a Gear VR… but not with Cardboard.

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Augmented Reality HTC Seattle Google 150

ARVR

JULY 15, 2020

2: Augmented Reality in a Browser We’ve seen AR experiences become increasingly popular in our daily lives, from Snapchat filters to at-home retail try-on applications. For example, the Google Cardboard headset is only $20 !!! Unity 3D is probably the most common software used for developing VR/AR applications?—?you

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Augmented Reality Virtual Reality Tips AR 130

AR Insider

MARCH 20, 2020

Visual search a la Google Lens will be opportune as it inherits the high-intent dynamics that make search a valuable ad medium. That’s everything from retailers to brands to entertainment companies using AR tools like Unity, 8th Wall and Adobe Aero. Scalable 3D asset creation also looms as an opportunity.

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Trends AR Apple Tips 195

XR Today - Augmented Reality tag

MAY 15, 2024

Augmented reality kits seem to be everywhere, from well-known options like Apple’s ARKit and Google ARCore to Apple’s new collection of AR development tools. You can leverage everything from persistent cloud anchors to streetscape geometry, powered by Google’s data, to create comprehensive immersive experiences. Valued at $57.26

Augmented Reality 108

Augmented Reality Unity AR Wearables 108

AR Insider

OCTOBER 31, 2019

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

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Magic Leap AR Microsoft Apple 158

Tech Trends VR

AUGUST 7, 2018

Ikea is just one of the major retailers to embrace this tech, but to run smoothly, these applications will require a large amount of processing power. With Augmented Reality technology, consumers will soon be routinely trying on designer outfits and seeing how they look at home, or in AR pop-up stores.

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Immersion Augmented Reality AR Trends 176

XR Today - Mixed Reality tag

OCTOBER 10, 2023

In 2022, the Immerse Global Summit featured speakers from some of the world’s best-known brands, including Amazon, Meta, Qualcomm, Microsoft, and Unity, and demonstrations of some of the most exciting metaverse technologies. Unity shared how digital twins were helping its customers unlock new levels of innovation.

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Immersion Real Estate Education Unity 119

Cats and VR

JUNE 22, 2016

"We're thrilled to provide the highest quality content for VR developers, while exploring innovative applications for the technology across entertainment, healthcare, journalism, travel, manufacturing, retail, live events, real estate, training, and so much more."

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Conference San Francisco Real Estate Entertainment 100

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object.

Unreal 116

Unreal Tools Real Estate Construction 116

XR Today - Mixed Reality tag

MAY 10, 2023

Retailers and customer support teams can also transcribe their immersive content in real-time to audiences. Developers can design solutions across Windows and macOS, Android and iOS, Flutter React Native, Electron, and Unity-based applications. After a pilot programme, the company released its solution on the Google Play Store.

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Immersion Conference Tools Latency 119

Road to VR

DECEMBER 14, 2016

HTC’s China Regional President of Vive, Alvin Wang Graylin, took to the stage at the Unity Vision Summit in Asia this week and made a series of bold predictions for where we’ll see VR in the next two years. All key retailers begin offering VR shopping models. AI enables life-like VR companions for the elderly and lonely.

Virtual Reality 100

Virtual Reality HTC China Real Estate 100

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Austin: Thank you for having me, excited to be here.

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Austin Google AR Examples 60

Full Dive Gaming

JUNE 28, 2022

From major consumer activations to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what’s possible across entertainment, sports, retail and the enterprise as companies get into the Metaverse. Each week, we release NEW EPISODES on all Your Favorite major platforms: Spotify, Apple, Google.

AR 52

AR Google Entertainment Unity 52

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

AR 78

AR Magic Leap Unity Augmented Reality 78

Peter Graham

SEPTEMBER 16, 2019

For the 2019 edition of Night Terrors: Bloody Mary, the studio has included a bunch of new features such as Evil Siri (for iOS users), ASMR Sound, Noise Limit Recognition, Voice Recognition, Gyro-Dependent Content Triggering, Immersive 360-degree Mixed Media Scenes, New Content-Paired Unity Effects and more.

AR 53

AR Augmented Reality Unity Retail 53

XR Today - Mixed Reality tag

OCTOBER 24, 2023

People can also view YouTube 360 videos, Google Street View, as well as the enterprise’s bespoke 360 web browser. Leveraging its Igloo Core Engine (ICE), the company has curated a host of content in its viewing spaces, including building information modelling (BIM), metaverse worlds, 360-degree video, game engine demos, and many others.

Immersion 115

Immersion 360 Video Architecture Microsoft 115

XR for Business Podcast

AUGUST 12, 2019

Tracey Wiedmeyer and Alan discuss a few ideas, from browsing the catch of the day in a VR tropical wonderland, to using VR and AR to test out retail layouts before you build them. So maybe you can just talk about InContext Solutions and what you’re doing for retailers. Alan: Today’s guest is Tracey Wiedmeyer.

Retail 78

Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

Tracey Wiedmeyer and Alan discuss a few ideas, from browsing the catch of the day in a VR tropical wonderland, to using VR and AR to test out retail layouts before you build them. So maybe you can just talk about InContext Solutions and what you’re doing for retailers. Alan: Today’s guest is Tracey Wiedmeyer.

Retail 78

Retail Technology AR Augmented Reality 78