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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device

Road to VR

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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Microsoft Reportedly Orders Samsung Micro OLEDs to Restart XR Hardware Ambitions

Road to VR

According to a report from Korean tech outlet The Elec , Microsoft has contracted Samsung to supply micro OLED display panels for what is described as “next-generation mixed reality devices.” Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.

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Samsung Reportedly Working On Ray-Ban Meta Glasses Competitor With Google Gemini AI

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Samsung is working on a Ray-Ban Meta glasses competitor with Google Gemini AI, The Information reports. The report comes just under a year after Samsung filed a trademark for 'Samsung Glasses' in the UK, which could indicate the product name.

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Samsung Files Trademark for ‘Galaxy Glasses’ AR/VR Headset

Road to VR

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Google. Google: Keep on Daydreaming After having abandoned its ill-fated standalone XR platform Daydream in 2019, Google took a giant step back from VR that it never quite recovered from.

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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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