Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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VRScout

JUNE 28, 2017

When YouTube channel Nat and Friends toured Google VR, we were honestly expecting to see experiments from Google’s Daydream Labs that we’ve already seen. Projects we’ve reported on like Google’s headset removal or last year’s social VR experiments have been some of our favorites. Putt-Putt Google Earth VR.

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XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

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ARPost

SEPTEMBER 12, 2019

Everyone in the automotive industry is racing to advance autonomous driving technologies and deploy driverless cars. This year, we’ve seen massive strides thanks to emerging technologies such as augmented reality and artificial intelligence. See Also: Argon Transform: An AR Technology HUD Attachment for Motorcyclists.

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. What is up with Google and XR? The product is a 3D modeling software for PC VR and Oculus Quest headsets. W elcome back to Spatial Beats. Tech Stocks Had A Great Q4.

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Road to VR

MAY 8, 2018

Today at Google I/O 2018, Google announced upgrades to its ARCore augmented reality technology, including a new feature called Cloud Anchors which will let developers create multi-user applications where devices can share an augmented environment. Today at Google I/O 2018, the company revealed the latest upgrades to ARCore.

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Road to VR

MAY 7, 2018

Google announced Seurat at last year’s I/O developer conference, showing a brief glimpse into the new rendering technology designed to reduce the complexity of ultra high-quality CGI assets so they can run in real-time on mobile processors. Developer studio Seismic Games used the rendering tech to bring a scene of 46.6

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VRScout

MAY 15, 2023

Google’s Project Starline is back and looking better than ever. It was back in 2021 that we first learned about Project Starline, an ambitious technology project from Google aimed at improving remote teleconferencing through the use of artificial intelligence (AI) and light field display technology.

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ARPost

AUGUST 26, 2019

Most of us first encounter AR technology through our phones, in things like mobile games. Scape , the company behind Holoscape, is a London-based AR technology company. Tools like Google Earth and other basic AR technology applications seem to come close. Holoscape is of the second camp. The Holoscape Mobile Game.

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The Ghost Howls

APRIL 22, 2024

Two OEMs are already onboard: Lenovo and ASUS are already working on devices whose software will be built on top of the Meta Horizon ecosystem. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Road to VR

NOVEMBER 12, 2021

Before taking the reigns of Google Labs, Bavor led the company’s AR/VR team where he oversaw the 2016 launch of its Android-based Daydream VR platform. The team also helped develop ARCore, the augmented software development kit that brought smartphone-based AR to millions of Android devices.

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ARPost

JANUARY 21, 2022

We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.

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XR Today - Virtual Reality

JULY 18, 2024

Google has made Google Blocks an open-source application, which it says will enable “novel and rich experiences”. Google AR Glasses: Is This the Return of Google Glass? ” Icosa Foundation is a global community of developers that create open-source replacements for Tilt Brush and Google Poly. .”

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The Ghost Howls

FEBRUARY 18, 2025

It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. The company plans to roll out the features as part of a software upgrade and they could be available in beta version for developers as soon as this week.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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AR Insider

SEPTEMBER 3, 2020

This consists of consumer and enterprise spending, which are further subdivided into hardware and software. Zeroing in on revenue, consumer AR software spending will grow from almost $1.2 Google Swirl could serve as an important AR accelerant by incentivizing brand adoption through Google-scale distribution. Zeroing In.

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VRScout

JULY 12, 2021

XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.”

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. Virtual fitting room technology, i.e. virtual try-on , is expected to touch $12.97 The concept of augmented reality is no longer new. Smart Glasses .

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VRScout

MAY 7, 2020

Over the past five years we’ve seen numerous advancements in immersive technology that have helped open the doors to a wide range of possibilities. Currently there few if any existing apps or games that support full body haptics, though Metatech hopes its technology will motivate developers to embrace more complex haptics in the future.

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VRScout

MAY 18, 2020

. “Thanks to modern developments in machine learning, it is now possible to precisely detect people and objects around you, remove the background automatically, and transfer the result to virtually any software on your computer,” stated Diagne during an interview with Dezeen.

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Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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XR Today - Augmented Reality tag

JANUARY 13, 2025

Galaxy smartphones already have powerful AR hardware and software built in, and most end-users leverage AR more commonly on a phone device than on any head-mounted device. As part of the Android XR announcement, Google emphasized the importance of Gemini AI assistants in enhancing interactions with the headset and its visualizations.

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ARPost

OCTOBER 14, 2021

She has collaborated with companies and organizations, such as Disney and Google, to bring their ideas to new, more expressive heights. I learned about VR in 2018 and experienced it on the Google Cardboard mobile viewer, ” she told me via email. What first got her into VR art was a commercial on YouTube for Google’s Tilt Brush. “

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VRScout

JANUARY 24, 2018

Google reveals new prototype that lets you share interactive augmented reality assets online. Reza Ali and Josh Carpenter work on Google’s Daydream WebXR team—a group working to integrate more virtual and augmented reality elements into everyday web browsing. Their latest breakthrough is called Article.

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ARPost

AUGUST 25, 2020

Virtual reality is one of those technologies that has been hyped for several years. Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. However, some firms are hesitant to embrace VR.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. An AR software development kit or AR SDK is the key to AR app development. Google ARCore. Pricing : Free.

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VRScout

MAY 1, 2019

Those unfamiliar with immersive technology have often perceived VR as some form of modern black magic that only highly-trained developers can properly harness. The software provides a healthy amount of 3D objects, including various animation features, as well as the ability to change the color, size, and material of the objects.

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Road to VR

MAY 22, 2023

The AR unicorn is said to possess valuable IP regarding custom components, including its optics, waveguides, and software. The company has raised over $4 billion, with minority investors including Google, Alibaba, Qualcomm, AT&T, and Axel Springer. Its majority stakeholder is Saudi Arabia’s state-owned sovereign wealth fund.

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VRScout

FEBRUARY 3, 2020

What if I told you that smart devices such as your iPhone and Google Assistant aren’t just listening to you, but persuading and manipulating your actions as well? Projection mapping technology kept track of our movements as well as our heartbeats as we explored the room. Sounds like the plot to a cheesy 1980’s sci-fi movie right?

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The Ghost Howls

FEBRUARY 18, 2021

Today I am very happy to host on my blog Kura Technologies , one of the most interesting augmented reality startups out there. I’m an electrical/optical/software engineer. One of the first public renders of Kura AR glasses (Image by Kura Technologies). What is Kura’s story? Also, our glasses have no ghost image. .

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Road to VR

JUNE 23, 2021

Moth+Flame, a creator of VR training software, today announced it’s garnered $2.5 million in seed funding to expand the scale of its workplace VR training technology. To see PromiseVR in action, check out the three-minute video below, which shows the company’s workplace racial bias training.

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AR Insider

JULY 8, 2021

That includes several subsectors and moving parts such as consumer spending, enterprise spending, enablement software, and AR marketing. . That total is fragmented into different platforms such as Facebook’s Spark AR, Snapchat’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. billion compatible units.

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XR Today - Augmented Reality tag

NOVEMBER 27, 2024

AI should be expected in upcoming headsets as the technology merges, but the haptic integration and its end result will be interesting. This significant advancement shows that Samsung values interoperable XR hardware and software. Its headband is similar to Vision Pro and others, leveraging a fastening device at the back of the head.

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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ARVR

OCTOBER 31, 2022

Photo by XR Expo on Unsplash We are only a couple of months away from 2023 and the tech world is already buzzing with technological trends that are most likely to dominate the upcoming year. As usual, it’s going to be a year full of technological innovations, experiments, and upgrades. billion USD in 2017 to 2.4 billion USD in 2024.

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