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AR at Google: Software Up, Hardware Down

AR Insider

Google continues to retreat from AR hardware while doubling down on software. Google Lens is propelled by the latter, as shown in the latest moves to plant it in prominent places. This post appeared first on AR Insider.

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8 Augmented Reality Trends in 2021

ARPost

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. Top 8 AR Trends. It is worth exploring the different trends that are surging in the augmented reality market. Below are the top 8 AR trends: 1. billion by 2026.

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The Future of VR in the Workplace: What to Expect in the Next 5 Years

XR Today - Virtual Reality

Here are some of the top workplace VR trends were looking forward to in the next five years. Growth in Software Ecosystems As the future of VR continues to focus more heavily on the enterprise market, demand for robust software ecosystems is growing. This will make security and compliance increasingly important.

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Virtual Reality Trends that will Dominate 2023

ARVR

Photo by XR Expo on Unsplash We are only a couple of months away from 2023 and the tech world is already buzzing with technological trends that are most likely to dominate the upcoming year. VR for Mobile Apps For the next couple of years, this technological innovation is going to be in trend. You sure can. It would be epic.

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Top 5 E-Commerce AR and VR Trends To Follow in 2023

ARPost

Looking ahead to 2023, there are six exciting trends in the AR shopping space to keep an eye on. Companies like Google, Microsoft, Lenovo, and Vuzix are developing smart glasses to enhance the AR experience. This trend becomes possible thanks to avatar platforms and AR features such as image targets and body tracking.

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Top 6 Augmented Reality Trends to Watch Out for in 2022

ARVR

To keep you up to speed about the latest developments, we assembled the trends in AR you to watch out for in 2022. AR Will Influence How People Shop Providing consumers with a virtual shopping experience has become one of the biggest trends in augmented reality for many retailers such as American Apparel, Uniqlo, Lacoste, Kohls, Sephora.

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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal. Meanwhile, Google’s AR play is visual search , which similarly traces back to the goal of driving search volume.

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