The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Road to VR

JANUARY 3, 2024

If you recall, Zuckerberg specifically got Meta into XR because he wanted to free his company from the grip of Apple and Google (the prevailing gatekeepers of the smartphone era). The headset also launched alongside Horizon Call of the Mountain , the first native VR game based on one of Sony’s major first-party IPs.

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. But other partners like XREAL, Sony, and Lynx are working on new devices compatible with this operating system.

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Road to VR

DECEMBER 5, 2017

Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. The event takes place at the San Francisco Marriot Marquis this week on December 7th and 8th. Check out all the latest VRX details here.

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The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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VRScout

MARCH 6, 2017

Coming to a mobile headset like Gear VR or Google Play on March 8th, the “Power Rangers: Zords Rising” is a 2-minute mobile VR experience created in partnership with Qualcomm Technologies, Lionsgate and Reel FX. As it stands, a VR-related adaptation may be a nice to have for studios.

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UploadVR Between Realities podcast

DECEMBER 11, 2016

Speaking today at the VRX conference in San Francisco, SuperData analyst Stephanie Llamas said that the company scaled back its forecast for PSVR because of scarcity of supply at the initial launch and the lack of marketing Sony put into the headset’s October debut. SuperData scaled back its forecast from 2.6

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The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).

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The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Record VR games in VR format.

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The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). And thanks to the new lenses, they should feature improved clarity and FOV.

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UploadVR Between Realities podcast

FEBRUARY 21, 2017

According to an official press release, starting March 7th , that list of support platforms is expanding to also include Sony’s PlayStation VR (PSVR). But nothing on Vive or Google’s Daydream yet.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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UploadVR Between Realities podcast

JULY 24, 2017

One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift. Since then standalone VR has moved even closer to reality; Google is releasing a line of WorldSense devices with partners like HTC Vive later this year. What role with Google’s WorldSense headsets play?

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The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. We don’t know much about this upcoming content, though. Other news.

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The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). This startup just exited from stealth mode, is like Google Maps but for the interior of shopping centers, offices, and other closed environments. In my opinion, 2021 is a better year to talk about a new Quest.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. The “metaverse” already exists in Fortnite and Roblox.

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Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. This strategy enables them to cut costs as well as tailor capabilities and power consumption of their hardware to their particular needs. . "NVIDIA

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The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. What a time to be alive! It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027.

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The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info Sony Mocopi seems to be good for full-body VR Thrillseeker, the superstar VR Youtuber, is experimenting with Mocopi, the lightweight full-body VR kit by Sony.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush. Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Public Companies involved in VR. Discovery Communications – NASDAQ: DISCA – VR Content.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Later, in November, another leak emerged suggesting Samsung will use its partnership with Google and Qualcomm to release a pair of AI smart glasses similar to the Meta Ray-Ban glasses. In September 2024 , Qualcomm announced it was working on a pair of smart glasses with Google and Samsung. So, what does all of this mean?

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Upload VR

JANUARY 18, 2024

Samsung (with Google) and Sony have chosen Qualcomm's XR2+ Gen 2 as the engine of their upcoming headsets, after Samsung reportedly went back to the drawing board after seeing Vision Pro announced. A few researchers at Meta, and maybe Google or Amazon, are likely waiting for those exact same benchmarks.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. At the same time, Google offers access to convenient and easy-to-use AR development tools, for creators who want to build unique artistic experiences within the Android platform.

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UploadVR Between Realities podcast

JANUARY 29, 2017

There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Virtual reality may be one of the newest arenas for these types of competitions, but it already has gladiators ready to do battle. What do you think?

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Bernard Marr

OCTOBER 24, 2022

Multi-cloud is an increasingly popular strategy. This is a strategy known as taking a multi-cloud approach, and it offers a number of advantages, including improved flexibility and security. And it helps to create redundancy that reduces the chance of system errors or downtime from causing a critical failure of business operations.

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AllThingsVR

JUNE 21, 2016

5) Speaking to TechCrunch in an E3 interview, Luckey pointed to Sony Interactive Entertainment (SIE) and its upcoming PlayStation VR headset for taking a similar approach to funding and making deals for exclusive games. You see Sony investing in their content the same way,” he said.

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XR Today - Mixed Reality tag

JULY 14, 2024

In 2023, we learned Samsung was joining forces with Google and Qualcomm on a new XR initiative during the company’s “Unpacked” event. Samsung and Google have both regularly confirmed that they’re still working together on something new. In fact, Google mentioned its partnership with Samsung at I/O 2024. Until now, that is.

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Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?

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XR Today - Mixed Reality tag

MAY 4, 2023

Goertek is even working with Sony on the development of new PlayStation headsets. Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. Latest ThirdEye News Google Google was one of the first companies to introduce the world to smart glasses technology, with the “Glass” headset.

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UploadVR Between Realities podcast

NOVEMBER 23, 2016

The age of consumer grade video game console-powered virtual reality arrived early last month with the release of Sony’s PlayStation VR (PS VR) headset. Other shooters in VR will pit you against one another, but Battlezone is instead a celebration of cooperative strategy.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of Magic Leap would join the event along with many other top executives. Conference A-List Attendees.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). On the software side, HTC has just launched in China Vive Sync , a solution for remote meetings in VR that may help a lot the Chinese people that are forced to work from home.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! This is the 150th Week Peek! We’ll see…. Iron Man VR demo has been released!

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UploadVR Between Realities podcast

DECEMBER 18, 2016

As late as October, the market researcher thought Sony would ship 2.6 Google just launched its Daydream mobile VR headset, and it is getting behind VR and AR in major ways. But I think the worst strategy in this new medium is to slow down and be cautious. The big change was the weakness of PlayStation VR sales.

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