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Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.
Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. But other partners like XREAL, Sony, and Lynx are working on new devices compatible with this operating system.
Azure Cloud Platform competes alongside AWS and Google Cloud. Currently major contenders are Meta, Sony, HTC, Valve, Pico, Pimax, and Apple starting next year. Breaking the Zune Curse? Don’t get me wrong, Microsoft has success stories. Windows is still the world’s largest PC operating system.
Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). Google saw the biggest YoY drop from 21 percent to 11 percent. It includes data points, along with narrative insights and takeaways.
Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.
This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.
Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Do I understand the strategy to strike a different cord as an XR business owner? Absolutely.
Some of the sessions in the section dedicated to XR will explore topics such as: Sculpting in VR; Using VR for story development and pre-production; Revolutionizing content businesses with XR spatial design. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.
If you recall, Zuckerberg specifically got Meta into XR because he wanted to free his company from the grip of Apple and Google (the prevailing gatekeepers of the smartphone era). The headset also launched alongside Horizon Call of the Mountain , the first native VR game based on one of Sony’s major first-party IPs.
Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. The event takes place at the San Francisco Marriot Marquis this week on December 7th and 8th. Check out all the latest VRX details here.
More info (Valve Deckard to be released in 2025 for $1200) More info (The headset could come with a Half-Life demo app) Other relevant news (Image by Sony Interactive Entertainment) Sony permanently slashes the price of PSVR 2 Finally, Sony has permanently cut the price of the PSVR 2 headset.
Later, in November, another leak emerged suggesting Samsung will use its partnership with Google and Qualcomm to release a pair of AI smart glasses similar to the Meta Ray-Ban glasses. In September 2024 , Qualcomm announced it was working on a pair of smart glasses with Google and Samsung. So, what does all of this mean?
Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.
On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).
More info (Leaked Quest Pro video) More info (Meta’s new dual strategy). Part of the funding comes from Google Ventures, so people start fantasizing that Google may come back to VR and SideQuest may become something like its official store. Sony prepares to have 2M PSVR 2 devices at launch.
Coming to a mobile headset like Gear VR or Google Play on March 8th, the “Power Rangers: Zords Rising” is a 2-minute mobile VR experience created in partnership with Qualcomm Technologies, Lionsgate and Reel FX. As it stands, a VR-related adaptation may be a nice to have for studios.
Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Record VR games in VR format.
According to an official press release, starting March 7th , that list of support platforms is expanding to also include Sony’s PlayStation VR (PSVR). But nothing on Vive or Google’s Daydream yet.
These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.
One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift. Since then standalone VR has moved even closer to reality; Google is releasing a line of WorldSense devices with partners like HTC Vive later this year. What role with Google’s WorldSense headsets play?
This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. What a time to be alive! It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027.
The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. The “metaverse” already exists in Fortnite and Roblox.
Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.
According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. This strategy enables them to cut costs as well as tailor capabilities and power consumption of their hardware to their particular needs. . "NVIDIA
Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. At the same time, Google offers access to convenient and easy-to-use AR development tools, for creators who want to build unique artistic experiences within the Android platform.
billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush. Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Public Companies involved in VR. Discovery Communications – NASDAQ: DISCA – VR Content.
For the latter, Google is pioneering a “search what you see” use case to point your phone at objects to contextualize or shop for them. Breaking it down further, the AR Lab offers custom strategy guides with best practices for successful AR lens campaigns (think: how to convert lens interactions to eCommerce purchases).
Samsung (with Google) and Sony have chosen Qualcomm's XR2+ Gen 2 as the engine of their upcoming headsets, after Samsung reportedly went back to the drawing board after seeing Vision Pro announced. A few researchers at Meta, and maybe Google or Amazon, are likely waiting for those exact same benchmarks.
Goertek is even working with Sony on the development of new PlayStation headsets. Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. Latest ThirdEye News GoogleGoogle was one of the first companies to introduce the world to smart glasses technology, with the “Glass” headset.
There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Virtual reality may be one of the newest arenas for these types of competitions, but it already has gladiators ready to do battle. What do you think?
Multi-cloud is an increasingly popular strategy. This is a strategy known as taking a multi-cloud approach, and it offers a number of advantages, including improved flexibility and security. And it helps to create redundancy that reduces the chance of system errors or downtime from causing a critical failure of business operations.
5) Speaking to TechCrunch in an E3 interview, Luckey pointed to Sony Interactive Entertainment (SIE) and its upcoming PlayStation VR headset for taking a similar approach to funding and making deals for exclusive games. You see Sony investing in their content the same way,” he said.
Tony Parisi | Head of VR/AR Strategy, Unity. Driving marketing strategy and sales development across Time Inc. Bell | Director of Digital Strategy, Hydro Studios. He is currently developing VR episodic series for Felix and Paul Studios and for Google. Joelle Zerillo | Account Director, Video, VR/AR, Social, Time Inc.
More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). On the software side, HTC has just launched in China Vive Sync , a solution for remote meetings in VR that may help a lot the Chinese people that are forced to work from home.
When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of Magic Leap would join the event along with many other top executives. Conference A-List Attendees.
For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?
Goertek is even working with Sony on the development of new PlayStation headsets. GoogleGoogle was one of the first companies to introduce the world to smart glasses technology with the “Glass” headset. Currently, I ristick is investing in a global distribution strategy to expand its reach in the market.
Goertek NReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.
Amazon, Tesla, Google, Facebook, and others, including most autonomous vehicle companies, are building the same for various purposes. ” He said “I learned Google is learning faster than we are.” ” “We instrumented Google and discovered that its AI systems are learning faster than ours are.”
More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.
What started as an April Fools joke on Google Maps turned into a massive business opportunity, addressed well in a Forbes article by Ryan Mac. A lot of that space, however, goes toward providing intense graphics that are nearly as good as on recent Final Fantasy games designed for the Sony PlayStation. Pokémon GO. to remove ads.
Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So they have a platform on their own app and Sony PlayStation’s, as well. And Sony has been a great partner for the company. Sony has been helping them get more content and also deal more access to more users as well.
Managing partner Teppei Tsutsui drops by to share some of his investing strategies. So they have a platform on their own app and Sony PlayStation’s, as well. And Sony has been a great partner for the company. Sony has been helping them get more content and also deal more access to more users as well.
Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.
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