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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Azure Cloud Platform competes alongside AWS and Google Cloud. Currently major contenders are Meta, Sony, HTC, Valve, Pico, Pimax, and Apple starting next year. Breaking the Zune Curse? Don’t get me wrong, Microsoft has success stories. Windows is still the world’s largest PC operating system.

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Has Sony Captured 30% of VR Hardware Revenues?

AR Insider

Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). Google saw the biggest YoY drop from 21 percent to 11 percent. It includes data points, along with narrative insights and takeaways.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Do I understand the strategy to strike a different cord as an XR business owner? Absolutely.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

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XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

If you recall, Zuckerberg specifically got Meta into XR because he wanted to free his company from the grip of Apple and Google (the prevailing gatekeepers of the smartphone era). The headset also launched alongside Horizon Call of the Mountain , the first native VR game based on one of Sony’s major first-party IPs.

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