XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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The Ghost Howls

APRIL 21, 2025

Honestly, I wasnt expecting a Vision Pro headset until next year, but Apple is probably launching a new device to take measures against the upcoming release of Googles Project Moohan. Meta claims these generative AI tools can dramatically reduce the time needed to build virtual worlds from weeks to as little as hours.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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The Ghost Howls

NOVEMBER 26, 2024

The glasses should work with Google Gemini AI and have the following features: Processors : Snapdragon AR1 and NXP Camera : 12MP with Sony IMX681 Battery : 155mAh Weight : 50 grams The first batch of production should be around 500,000 units , with more to come if the glasses prove to be successful.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

Google Earth VR. presented Google Earth VR with the Century Award for VR in service of environmental enrichment. Google Earth VR turns much of the world into a digital playground that you can fly or teleport around in immersive 3D space. The beautiful string symphonies of Joshua Bell VR earned Sony PlayStation and Vicom Inc.

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XR Today - Mixed Reality tag

MARCH 4, 2025

The device comes as a cross-collaboration between Samsung, Qualcomm, and Google, with Qualcomm providing a chipset foundation and Google working to deploy its much-touted AndroidXR framework on the upcoming headset. The company describes it as the next generation of computing.

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Road to VR

OCTOBER 29, 2019

8th Wall, a Palo Alto-based company creating augmented reality development tools, today announced the release of its cloud-based authoring and hosting platform which aims to make it easier for AR developers by providing what it calls a “unified in-browser solution” to create and host WebAR experiences.

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Upload VR

JUNE 18, 2024

Sony's upcoming standalone headset running the XR2+ Gen 2 chipset is unlikely to draw in creatives with its limited field of view and finicky controllers. Sony Announces XR2+ Gen 2 Standalone Headset For Enterprise Sony is the previously undisclosed fifth company building a headset using Qualcomm’s new Snapdragon XR2+ Gen 2 chipset.

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VRScout

FEBRUARY 14, 2017

A pioneering creative tool in VR; Google’s Tilt Brush was awarded for empowering artists from all realms to experiment, design and create all kinds of art in virtual reality. Century Award: Google Earth VR. Google Earth VR for helping the world see the world. Best VR Experience: Tilt Brush.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. we need something better. What is Inworld AI ?

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VRScout

FEBRUARY 25, 2018

I’m also a huge fan of all of the Google Jump cameras [such as the Yi Halo]. It functions reliably and the Google Jump stitching platform is truly game-changing. We’re huge fans of stereo at 30 Ninjas, and Google Jump’s stitching is the best around. Created VR for Samsung, Sony, Sky, U2, FX, Warner Bros, and more.

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The Ghost Howls

FEBRUARY 18, 2025

Apple Intelligence on the Vision Pro would be a big deal, and especially it would let Apple compete better with Google , which made the integration with Gemini one of the best features of its Android XR operating system. This is impressive. The numbers are still not comparable to those of Quest, but they are still very good.

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The Ghost Howls

JANUARY 17, 2022

It is becoming always more difficult for a new company entering the field: the key hardware suppliers of displays and other components are all being bought by Meta, Apple, Snap, Google, and other big players. Image by Sony). For this reason, Sony is producing old PlayStation units to be able to sell something to its player base.

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The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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The Ghost Howls

JULY 6, 2020

Google acquires North. It is official: after we all heard the rumor that Google was acquiring North for $180M, the Big G has confirmed the acquisition, not disclosing the actual amount of the deal. Let’s see if Google will use this acquisition to revive its original vision of the Google Glasses. News worth a mention.

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The Ghost Howls

APRIL 19, 2021

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. This new money, that has been given by Sony and other investors, has been explicitly gathered to build the blocks of the future Metaverse. Google is hiring waveguide developers for AR.

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UploadVR Between Realities podcast

NOVEMBER 14, 2016

Nokia, a huge information technology company founded in 1865, has developed their own tool for 360-degree filming: The Nokia OZO. It’s designed to be an end to end tool that simplifies the process and, via press release, Nokia has announced a content partnership with Sony Pictures. “VR

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

Content Creation: Writing Tools powered by AI could enable more efficient document creation and editing in spatial environments, particularly beneficial for professionals who need to maintain productivity while away from traditional workstations.

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The Ghost Howls

MARCH 4, 2025

More info (Valve Deckard to be released in 2025 for $1200) More info (The headset could come with a Half-Life demo app) Other relevant news (Image by Sony Interactive Entertainment) Sony permanently slashes the price of PSVR 2 Finally, Sony has permanently cut the price of the PSVR 2 headset.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million.

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VRScout

NOVEMBER 28, 2018

As the partnership between Sony Films and Krikey continues to towards the third AR game in the planned trilogy, it’s undeniable that Hollywood has begun to recognize the possibilities of AR and VR as next-level marketing tools capable of delivering meaningful advertisements that extend further than simple TV spots and print ads.

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AR Insider

SEPTEMBER 29, 2020

This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. If operating outside of apps or social walled gardens like Facebook, you can connect AR experiences to your payments processor as well as web-based tools like Google Maps API and Google Analytics.

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The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Further, the announcement reveals plans to integrate Microsoft Mesh—the company’s multi-user XR foundation—with Qualcomm’s Snapdragon Spaces XR development tools. Click to read the thread on Twitter… it is worth it. Now let’s dig into the best news!

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AR Insider

MAY 27, 2021

It arguably offers the most fun and inspiring tools we have ever had for telling brand stories. tech -> toy -> tool -> totality. We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back.

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ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. The report also recommended the creation of more XR training tools designed for people who may not be personally interested in using the technology outside of work opportunities. Equity and Inclusion. “XR

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The Ghost Howls

NOVEMBER 27, 2023

This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Who will it be… Sony or Meta? We don’t know, but this shows that the Korean company is still committed to XR developments. Thanks to Davy Demeyer for the tip!)

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Road to VR

MARCH 10, 2020

Google / Daydream. Google Cardboard (all versions). You can also play Half-Life: Alyx wirelessly from a PC with third-party tools Virtual Desktop and ALVR , but this requires advanced setup. Here’s a list of major headsets which aren’t compatible with the game. Gear VR (all versions). Vive Focus (original). PlayStation VR.

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GizModo VR

MARCH 6, 2021

Hunter boots and a sale on Teccpo tools lead Saturday’s best deals. Read more.

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XR Today - Augmented Reality tag

MAY 29, 2023

Emerging AI solutions appear as standalone or integrated tools for consumers and enterprises, the most notable being ChatGPT. But recently, XR wild-card Google began leveraging AI frameworks to assist with the development of Project: Starline, a prototype video conferencing device that uses immersive technology.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Google recently announced Android XR, a new operating system designed explicitly for XR (Extended Reality) devices and services, which the company describes as the next generation of computing. Notably, Google is developing the XR OS in collaboration with Samsung, which also revealed plans to release an XR headset in 2025.

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The Ghost Howls

SEPTEMBER 16, 2024

That’s why we rejoiced when Apple launched its headset: while Google and Microsoft can discard new technologies pretty easily, Apple is slower at deciding to take a step, but when it makes it, it commits to it. It was a sort of color picker tool of Photoshop but in real life. This is a huge sign of commitment towards mixed reality.

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AR Insider

NOVEMBER 12, 2019

The GDC Expo showcases the latest game development tools and services from leading technology companies such as Amazon, Epic, Google, Intel, Nvidia, Oculus, and Sony. Some key features of GDC include: The market-defining conference has a comprehensive selection of lectures, panels, and roundtable discussions.

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XR Today - Virtual Reality

JULY 29, 2024

Now, significant vendors deploy emerging hardware; on the flip side, software providers must follow suit and leverage the tools provided to create device-shifting applications. This chipset will reportedly be integrated into Samsung and Sony headsets, Play for Dream MR and Immersed’s Visor.

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XR Today - Virtual Reality

OCTOBER 26, 2023

The Hammersmith, London-based company has also partnered with some of the world’s biggest tech and media firms, including Apple, National Geographic, Google, Sony, Meta Platforms, Sky, IMAX, Intel, and many others.

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