The Ghost Howls

FEBRUARY 18, 2025

Apple Intelligence on the Vision Pro would be a big deal, and especially it would let Apple compete better with Google , which made the integration with Gemini one of the best features of its Android XR operating system. This is impressive. The numbers are still not comparable to those of Quest, but they are still very good.

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Hand tracking Apple Video Training 284

XR Today - Mixed Reality tag

MARCH 4, 2025

The device comes as a cross-collaboration between Samsung, Qualcomm, and Google, with Qualcomm providing a chipset foundation and Google working to deploy its much-touted AndroidXR framework on the upcoming headset. The company describes it as the next generation of computing.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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HTC Google Magic Leap Taiwan 74

The Ghost Howls

SEPTEMBER 16, 2024

That’s why we rejoiced when Apple launched its headset: while Google and Microsoft can discard new technologies pretty easily, Apple is slower at deciding to take a step, but when it makes it, it commits to it. Furthermore, he decided that Unity Personal will remain free and the funding ceiling to use it will double from $100k to $200k.

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Video Eye Tracking Unity Zeiss 421

Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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Microsoft Magic Leap AR Groups 279

The Ghost Howls

APRIL 19, 2021

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. Google is hiring waveguide developers for AR. HTC is going to launch its headset on May, 11th.

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HTC Oculus Unity Augmented Reality 532

ARPost

JULY 23, 2021

Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.

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Asia China Virtual Reality Entertainment 509

UploadVR Between Realities podcast

MAY 3, 2017

User-generated content might be a common feature of many games these days, but you could argue that its inception was kick started by Sony’s LittleBigPlanet series. Unity is hoping that, one day, something will do the same for VR. Unity may be the company to make it happen. I think that sucks,” he said.

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AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back. Four Myths About AR Advertising.

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ARPost

JULY 13, 2022

Gelfenbeyn was a co-founder of API.AI, which was purchased by Google and now exists as Dialogflow. Other members of the e-board have backgrounds including Magic Leap and Sony. Once the character is complete in both mind and body, they can be integrated into virtual environments created using Unreal Engine or Unity.

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Magic Leap Tools Unreal Virtual Environment 432

VRScout

SEPTEMBER 18, 2017

Tony Parisi , Global Head of VR/AR at Unity Technologies. A partial list of exhibitors includes: AMD Studios, Barco, Create VR, Dell, Google, HP | Nvidia, Intel, Koncept VR, Legend, LOOT Interactive, Lytro, Positron, Sony Music, Technicolor, Time Inc., LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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Unreal Conference Entertainment Unity 287

XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million.

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Magic Leap Google Samsung Augmented Reality 99

The Ghost Howls

DECEMBER 26, 2023

More info Quest Pro can now track your tongue In version 60 of its SDKs for Unity and native code, Meta has added the functionality of detecting how much you are pulling out your tongue. More info Google has to open its operating system to more stores As part of a settlement with the U.S.

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The Ghost Howls

NOVEMBER 27, 2023

This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Who will it be… Sony or Meta? We don’t know, but this shows that the Korean company is still committed to XR developments. Thanks to Davy Demeyer for the tip!)

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The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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XR Today - Augmented Reality tag

MAY 22, 2023

2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery. Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

Building on the momentum set into motion by the inaugural event, Unity Technologies is hosting Vision VR/AR Summit Asia in Beijing. Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies.

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Asia Unity Technology AR 100

Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Apple could have expanded into VR’s recent success, growth and competition within the current market.

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Apple AR Gaming Hand tracking 354

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Unity details its MARS solution.

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Sony AR Augmented Reality Czech Republic 339

Road to VR

DECEMBER 31, 2016

We introduced [the OZO Player SDK] available for Oculus Rift, HTC Vive, Gear VR, Google Daydream, and Cardboard (iOS and Android),” Sayed told Road to VR. The OZO Player SDK comes as both a native SDK and a Unity plugin for those already building VR apps with Unity.

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Video 360 Video Unity Architecture 279

VRScout

AUGUST 13, 2017

Also announced was the judging panel that includes virtual reality experts such as Josh Naylor of Unity Technologies, Jenn Duong of Shiift, and CEO of Spiral Media Megan Gaiser. Sony – Playstation VR. Google – Daydream View. Google – Tilt Brush. Google – Google Earth VR.

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Leap Motion Virtual Reality Latency Training 227

VRScout

JUNE 9, 2017

Also noteworthy: Final Cut Pro X will be able to support 360 video editing, Unity and Unreal now have VR support for Macs, and SteamVR is coming to Mac… and although there was a sweet on-stage mixed reality demo using Star Wars assets and an HTC Vive, there was no mention of support for Oculus.

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Augmented Reality Apple Unreal Training 190

XR Today - Augmented Reality tag

DECEMBER 13, 2024

Google recently announced Android XR, a new operating system designed explicitly for XR (Extended Reality) devices and services, which the company describes as the next generation of computing. Notably, Google is developing the XR OS in collaboration with Samsung, which also revealed plans to release an XR headset in 2025.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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Virtual Reality AR Augmented Reality Google 130

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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Entertainment Augmented Reality Unity Virtual Reality 138

UploadVR Between Realities podcast

DECEMBER 29, 2016

The entire short film, embedded below, was created in Unity and is driven by a synthwave soundtrack scored by Emmy award winning composer RAD LAZER (aka Rafter Roberts). UploadVR: Why did you choose to make this entirely in Unity? Josh Hassin: I come from a background making video games for Sony and others. Unity changed that.

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The Ghost Howls

MARCH 15, 2018

We can deploy to a vast of platforms using game engines like Unity, Unreal Engine, the more recent Godot engine or any of the other engines out there, which have all started to add VR features”. But that’s just how Unity works, and this post isn’t about Unity, so let’s move on. You may be saying “Come on!

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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China Industry Government Hardware 387

Road to VR

OCTOBER 22, 2016

Some the participating companies included Mozilla, Google, Samsung, Oculus, Facebook, Apple, Microsoft, Valve, Sony, Yahoo, Unity, Intel, Qualcomm, NVIDIA, HP, Dolby, High Fidelity, JanusVR, and Sketchfab.

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AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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Magic Leap AR Microsoft Apple 160

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF. Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. NVIDIA Instant NeRF.

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Unreal Real Estate Construction Tools 105

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. Sony is also empowering the emerging industry 4.0

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Unreal Tools Real Estate Construction 116

XR Today - Mixed Reality tag

DECEMBER 5, 2023

Unity has also begun exploring the full capabilities of artificial intelligence with its generative AI (GenAI) solutions, Unity Muse and Unity Sentis. For example, Google has begun integrating its AI capabilities for massive LLM tools with its PaLM platform and next-level processing capabilities with TensorFlow, among others.

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UploadVR Between Realities podcast

FEBRUARY 8, 2017

Alon Or-bach (Samsung Electronics), Kaye Mason (Google). It’s not often you get both Oculus and Valve together days, let alone Google and Samsung, with bonus helpings of Epic Games, Owlchemy Labs, and Sensics. Stefan Walker (Google), Luca Prasso (Google). Alex Lee (Google). Liz Mercuri (Unity).

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Unreal Google San Francisco Unity 100

XR Today - Mixed Reality tag

AUGUST 10, 2022

Numerous world-renowned researchers, firms, organisations, and analysts will join the event to engage the global tech community with the latest offerings, immersive experiences, and solutions.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The conference’s overall theme, ‘Inspiration Delivered’ aimed to allow attendees to “step out of their comfort zone” and expand their knowledge in emerging technologies, he said, adding: “If you’re in gaming, we want you to come and learn from what Unity is doing with digital twins, aerospace, [and so on]. .

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