Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game.

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Google Gaming Samsung Apple 266

ARVR

JANUARY 2, 2023

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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Road to VR

JUNE 22, 2023

Azure Cloud Platform competes alongside AWS and Google Cloud. That’s essentially the strategy the company has decided to take with Xbox at least, with Xbox Game Studio head Matt Booty saying in a recent Hollywood Reporter interview that VR just isn’t big enough yet. Breaking the Zune Curse?

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Survey Google AR Augmented Reality 421

The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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Google Hardware Strategy Samsung 144

Road to VR

OCTOBER 29, 2017

At Google’s big October 4th press conference, the company announced a new Pixel 2 phone and a range of new ambient computing devices powered by AI-enabled conversational interfaces including new Google Mini and Max speakers, Google Clips camera, and wireless Pixel Buds. LISTEN TO THE VOICES OF VR PODCAST.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR! Kudos to him.

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Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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Google AR Hardware Strategy 119

Road to VR

MAY 26, 2017

Last week at Google’s I/O 2017 developer conference the company made a number of new announcements which are very exciting for VR consumers. Within the industry though, the announcements represent somewhat of a repositioning of industry players, one that puts Oculus’ mobile strategy in a rough spot. image courtesy Google.

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Upload VR

JULY 22, 2024

Google reportedly wants to steal the Ray-Ban partnership from Meta for its own Gemini glasses, but Mark Zuckerberg has a plan to stop it. The revelation comes from The Verge's Alex Heath, citing "several people familiar with the matter" as saying Google approached EssilorLuxottica about putting its Gemini AI in future smart glasses.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Google Microsoft Ukraine Apple 418

ARVR

APRIL 13, 2022

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. The post The XR Week Peek (2020.06.29): Oculus kills the Go, Google buys North, and much more!

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VRScout

NOVEMBER 30, 2017

Google Daydream will provide organizations with VR training and equipment rentals. Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues.

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Google Congo Case Study Training 275

ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Survey Google AR Augmented Reality 195

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Bernard Marr

NOVEMBER 5, 2024

Platforms like LinkedIn's AI-powered job recommendations or Google's Job Search API don't just find jobs that match your current skills – they can predict roles you might excel in based on your potential and learning curve. The post 4 AI-Powered Strategies For Your Ultimate Job Search appeared first on Bernard Marr.

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Forrester VR

MAY 18, 2023

Google I/O, Google’s annual product showcase, displayed a very strong AI focus this year. We saw little new hardware, and even with Google’s “add AI to all the things” strategy, most improvements were incremental, not groundbreaking.

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Upload VR

JUNE 27, 2023

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

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Strategy Unity AR Gaming 168

Digitalnauts

FEBRUARY 10, 2023

WHY ARE BUSINESSES LOOKING TO USE XR MORE IN THEIR BUSINESS STRATEGIES? Corporations and bigger names are not afraid of XR, are using it and integrating into a bigger business strategy. We see it everywhere, every day on the news there seems to be a big organisation that announces their XR or immersive strategy.

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Road to VR

JULY 22, 2024

billion in funds to date, which included early investments from Google, Qualcomm, Alibaba, and AT&T. More recently, Google announced earlier this summer it was forming a “strategic technology partnership” with Magic Leap, the details of which still aren’t well understood. The company has amassed nearly $4.5

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Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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Software Google AR Samsung 95

Road to VR

NOVEMBER 4, 2024

Meanwhile, Google has signaled its preparing support for XR headsets on Google Play, which could portend the long-awaited Samsung/Google/Qualcomm headset that rumors suggest may try to compete with Vision Pro. Fortunately, there’s enough people who are in that camp that it’s exciting.”

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Road to VR

NOVEMBER 21, 2017

I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. LISTEN TO THE VOICES OF VR PODCAST. Support Voices of VR.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Google Augmented Reality AR Wearables 66

Anand Tech

AUGUST 3, 2020

Today Google is announcing its 2020 successor to its budget/mid-range line of phones in the form of the new Pixel 4a. Awaited since several months now, but seemingly delayed into August, the new Pixel 4a brings to the table a few key upgrades whilst offering a Google software experience at a $349 price point.

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UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. UploadVR has now confirmed Bolas’ role. .

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