Road to VR

APRIL 22, 2024

This strategic move by Meta is no doubt an emulation of the Android model, in which Google offered up its Android operating system for smartphone makers to use with their own hardware. The post Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy appeared first on Road to VR.

Strategy 363

Strategy Google Software Hardware 363

The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

Samsung 377

Samsung Google Hand tracking Ukraine 377

XR Today - Virtual Reality

JANUARY 15, 2025

Other organizations, like Google, are working on entirely new software solutions. Expansion in MR and AR Capabilities Virtual reality is an incredible tool for companies looking to transform training, collaboration, and product development strategies. Meta has expanded its Horizon ecosystem to make it more accessible to developers.

Virtual Reality 284

Virtual Reality Healthcare Training Software 284

AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

Wearables 335

Wearables Google AR Amazon 335

Road to VR

MAY 26, 2017

Last week at Google’s I/O 2017 developer conference the company made a number of new announcements which are very exciting for VR consumers. Within the industry though, the announcements represent somewhat of a repositioning of industry players, one that puts Oculus’ mobile strategy in a rough spot. image courtesy Google.

Strategy 279

Strategy Oculus Samsung Google 279

Road to VR

NOVEMBER 4, 2024

Meanwhile, Google has signaled its preparing support for XR headsets on Google Play, which could portend the long-awaited Samsung/Google/Qualcomm headset that rumors suggest may try to compete with Vision Pro. Fortunately, there’s enough people who are in that camp that it’s exciting.”

Apple 299

Apple Head Mounted Display Google Hardware 299

Road to VR

JUNE 22, 2023

Azure Cloud Platform competes alongside AWS and Google Cloud. That’s essentially the strategy the company has decided to take with Xbox at least, with Xbox Game Studio head Matt Booty saying in a recent Hollywood Reporter interview that VR just isn’t big enough yet. Breaking the Zune Curse?

Strategy 361

Strategy Microsoft Magic Leap Apple 361

Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

Google 326

Google AR Singapore Samsung 326

Road to VR

FEBRUARY 26, 2025

That said, HTC ultimately hasn’t tipped its hand on its overarching monetization strategy. Last month,Google announced it had acquired a number of HTCs XR engineers for $250 million, something Google said would accelerate the development of the Android XR platform across the headsets and glasses ecosystem.

HTC 309

HTC Spain Tips Google 309

Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game.

Google 297

Google Gaming Samsung Apple 297

The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

Samsung 402

Samsung Hand tracking Vietnam Apple 402

VRScout

NOVEMBER 30, 2017

Google Daydream will provide organizations with VR training and equipment rentals. Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues.

Google 275

Google Congo Case Study Training 275

ARVR

JANUARY 2, 2023

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

Google 243

Google AR Real Estate Strategy 243

The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR! Kudos to him.

Google 363

Google Virtual World Strategy Ukraine 363

ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

Virtual Reality 234

Virtual Reality Strategy Immersion Industry 234

XR Today - Augmented Reality tag

APRIL 17, 2025

Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. According to The Korea Economic Daily, this prototype is Samsung-made under the existing Android XR partnership between Google and Samsung.

Google 70

Google Apple AR Augmented Reality 70

The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

Google 488

Google Software Samsung Apple 488

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. I think this decision may make a lot of sense: Meta is allegedly going to release glasses with a display at the end of this year, so launching something with fewer features may not have made much sense for Google.

Apple 321

Apple Google Entertainment Samsung 321

AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But the question is, what’s Apple’s strategy and what will its prospective glasses be and do? — The latter’s momentum will sustain, reaching 145 million units in 2021.

AR 544

AR Wearables Apple Strategy 544

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

Samsung 315

Samsung AR Google Apple 315

The Ghost Howls

NOVEMBER 11, 2024

Makes totally sense, thanks Meta (Image by Reddit user quiken4) There is not a single standard for suggesting something to users, but there are different strategies out there. Wait a few years and the Apple and Google stores would have become more relevant in XR, and if they offered better opportunities to devs, all people could jump ships.

Gaming 471

Gaming Google Arizona Video 471

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

Google 124

Google Magic Leap Samsung Unity 124

AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. XR Talks: Behind Facebook’s Spatial Strategy. As Google Glass learned the hard way, there are deep-rooted cultural barriers that stand in the way of social acceptance.

Wearables 449

Wearables Strategy Machine Learning AR 449

AR Insider

NOVEMBER 19, 2020

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach , consisting of Watch, AirPods and (soon) smart glasses. Trojan Horse.

Wearables 390

Wearables AR Apple Strategy 390

AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

Real Estate 420

Real Estate Google AR Exercises 420

ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

Virtual Reality 440

Virtual Reality Strategy Training Tools 440

AR Insider

OCTOBER 16, 2020

Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai Mapping the physical world requires scale and deep pockets, akin to Google or Snap. Speaking of tech giants, Google has AR cloud ambitions , evident in its interlocking spatial computing efforts. Making the Physical World Clickable, Part I. The Application Layer.

AR 404

AR Google Magic Leap Data 404

AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. After covering Apple last week, what moves is Google making in wearables? And like Apple, Google’s motivations for wearables are to protect and future-proof its core business.

Wearables 387

Wearables Google AR Apple 387

Road to VR

JULY 22, 2024

billion in funds to date, which included early investments from Google, Qualcomm, Alibaba, and AT&T. More recently, Google announced earlier this summer it was forming a “strategic technology partnership” with Magic Leap, the details of which still aren’t well understood. The company has amassed nearly $4.5

Magic Leap 342

Magic Leap Saudi Arabia AR Florida 342

AR Insider

MARCH 30, 2021

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach, consisting of Watch, AirPods, and (soon) smart glasses. Who’s Waging the Wearables Wars? Part V: Apple.

Wearables 367

Wearables AR Strategy Apple 367

ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

Survey 195

Survey Google AR Augmented Reality 195

Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

Samsung 145

Samsung Eye Tracking Google Hand tracking 145

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). How is audio AR aligned with Google’s master plan to be the “knowledge layer” for the spatial web?

AR 286

AR Google Apple Strategy 286

Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet. They pioneered some interesting stuff with Google Expeditions but where do they go next?

Trends 229

Trends Seattle Conference Google 229

Road to VR

JULY 25, 2017

Announced back in May, an update bringing Google Daydream support to the Samsung Galaxy S8 and S8 Plus has begun rolling out, making those phones the only two to support both Daydream VR and Gear VR. The Android Soul reports today that Galaxy S8 and S8+ updates with Google Daydream support have begun rolling out to Verizon customers.

Samsung 277

Samsung Google Strategy Oculus 277

AR Insider

JULY 10, 2020

Speaking of AR sleeping giants, Google offers Swirl, which lets advertisers create 3D interactive ads. In fact, Google announced this week the program is exiting beta and available globally. “A lot of people don’t realize you can actually advertise in 3D on Google today with Google Swirl. .

AR 355

AR Google Strategy Education 355

Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

Oculus 363

Oculus Latency Gaming Strategy 363