Road to VR

NOVEMBER 4, 2024

“People who want to have tomorrow’s technology today—that’s who it’s for. Meanwhile, Google has signaled its preparing support for XR headsets on Google Play, which could portend the long-awaited Samsung/Google/Qualcomm headset that rumors suggest may try to compete with Vision Pro.

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Road to VR

OCTOBER 29, 2017

At Google’s big October 4th press conference, the company announced a new Pixel 2 phone and a range of new ambient computing devices powered by AI-enabled conversational interfaces including new Google Mini and Max speakers, Google Clips camera, and wireless Pixel Buds. LISTEN TO THE VOICES OF VR PODCAST.

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Strategy AR Google Machine Learning 260

Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

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ARVR

JANUARY 2, 2023

Like many emerging technologies, AR is feeling its way around and growing into its own skin. We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. And with that comes business opportunity.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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Google Virtual World Strategy Ukraine 364

ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

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Tech Trends VR

MAY 8, 2018

The UK attracts some of the best global talent and has a strong culture of entrepreneurship leading it to be viewed as one of Europe’s technology hubs. The growth in VR/AR sector is set to increase following a new deal between the UK Government and the Creative Industries Council (CIC) to invest £33m in immersive technologies Click To Tweet.

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Road to VR

NOVEMBER 21, 2017

.” He said, “The question is ‘How do we combine the benefits of those two technologies together for our next VR system?'” I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. Support Voices of VR.

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ARPost

AUGUST 25, 2020

Virtual reality is one of those technologies that has been hyped for several years. Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. However, some firms are hesitant to embrace VR.

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The Ghost Howls

JULY 23, 2019

When have you entered VR and what has fascinated you about this technology? ( You know, it’s not a company like Google… obviously, there are tech companies that are really familiar with the individualization, the analytics… I’m sure they’d get value from our product as well….

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AR Insider

OCTOBER 16, 2020

Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai Mapping the physical world requires scale and deep pockets, akin to Google or Snap. Therefore startups should aim for best-of-breed technology that builds on or adds to these larger companies’ AR cloud initiatives. Scale Imperative.

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AR Insider

DECEMBER 8, 2020

Consumer markets are generally bigger than enterprise markets due to population sizes, but enterprise-spending often leads in early days of emerging technologies. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. billion in 2024.

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AR Wearables Apple Strategy 542

XR Today - Augmented Reality tag

APRIL 17, 2025

Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. According to The Korea Economic Daily, this prototype is Samsung-made under the existing Android XR partnership between Google and Samsung.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. I think this decision may make a lot of sense: Meta is allegedly going to release glasses with a display at the end of this year, so launching something with fewer features may not have made much sense for Google.

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ARPost

NOVEMBER 11, 2022

Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. That’s pretty good for an emerging technology. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance.

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Survey Immersion Magic Leap Technology 441

The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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Google Software Samsung Apple 491

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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Road to VR

JULY 22, 2024

billion in funds to date, which included early investments from Google, Qualcomm, Alibaba, and AT&T. More recently, Google announced earlier this summer it was forming a “strategic technology partnership” with Magic Leap, the details of which still aren’t well understood. The company has amassed nearly $4.5

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Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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ARPost

JULY 23, 2021

Thus, participants will be able to interact with each other and with the innovative devices and technologies on display. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. This year will be special for the XR industry.

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ARPost

MARCH 8, 2022

With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. The LookinMeta Launch. LookinLA is already a digital-first marketing agency.

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Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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Apple Strategy Samsung Industry 118

Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet. They pioneered some interesting stuff with Google Expeditions but where do they go next?

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XR Today - Augmented Reality tag

NOVEMBER 27, 2024

AI should be expected in upcoming headsets as the technology merges, but the haptic integration and its end result will be interesting. Earlier this year, Qualcomm laid the groundwork for the Samsung XR headset by announcing its XR2+ Gen 2 Platform, with Samsung and Google as partners, making this integration logical.

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AR Insider

MARCH 30, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. Part V: Apple. Trojan Horse.

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Wearables AR Strategy Apple 366

Road to VR

OCTOBER 30, 2020

Responding to a question during Facebook’s most recent quarterly earnings call this week, CEO Mark Zuckerberg addressed the intersection of Facebook’s cloud gaming and VR initiatives: “Over the longer term, I think the VR piece will obviously come into [our gaming strategy] as well.

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Oculus Latency Gaming Strategy 363

ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Survey Google AR Augmented Reality 195

The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen.

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Augmented Reality Magic Leap AR Apple 542

Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. Google wants maximum reach for the benefits that AR can bring its core search business.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’. Sam’s Club and Walmart International. “As

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VRScout

OCTOBER 2, 2020

Developing a market that puts art and business strategy on a level playing field while keeping an eye on accessibility and public education is a challenge that many emerging technology economists are facing in the implementation of funding and growth strategies. Funding Technology. “If asks Levasseur. asks Levasseur. “If

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Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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AR Insider

APRIL 6, 2021

Consumer markets are generally bigger than enterprise markets due to population sizes, but enterprise spending often leads in early days of emerging technologies. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. billion in 2024.

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AR Wearables Apple Strategy 410

XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Later, in November, another leak emerged suggesting Samsung will use its partnership with Google and Qualcomm to release a pair of AI smart glasses similar to the Meta Ray-Ban glasses. In September 2024 , Qualcomm announced it was working on a pair of smart glasses with Google and Samsung. So, what does all of this mean?

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Tech Trends VR

OCTOBER 7, 2019

Today’s guest is Alice Bonasio, the technology writer for Inside VR and AR. Alice is a technology writer/producer/consultant with a particular interest in the immersive space. She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy.

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