ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Conclusion.

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Virtual Reality Strategy Training Tools 440

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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Google Software Samsung Apple 484

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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VRScout

AUGUST 29, 2021

We took these incredible tools and “workified” them, making them persistent, secure, and integrated with the most important business and communication tools, for the optimal headquarters.” ” Image Credit: HeadOffice.Space. HeadOffice.Space offers 20+ spaces to choose from.

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ARPost

MARCH 8, 2022

With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. The LookinMeta Launch. LookinLA is already a digital-first marketing agency.

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Virtual World Real Estate Augmented Reality California 436

ARPost

FEBRUARY 4, 2021

Like most business tools, professional development has seen a massive shift to the online world in the past year. We’ve been using digital tools to effectively train workforces for more than 20 years. In reality, integrating a VR element in corporate training strategies isn’t that different from any other style of learning.

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Training Virtual Reality Course Tools 464

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 483

Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

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Immersion Georgia Virtual Reality Education 298

XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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Apple Strategy Samsung Industry 118

The Ghost Howls

FEBRUARY 5, 2025

Icosa Foundation, the company that revived the discontinued TiltBrush as Open Brush, has given the same treatment to Google Blocks, the low-poly creation tool that Google abandoned a few years ago. The project is now called Open Blocks and has been built upon the codebase that Google released when it discontinued Blocks.

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Apple AR Simulation Ukraine 260

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). How is audio AR aligned with Google’s master plan to be the “knowledge layer” for the spatial web?

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AR Google Apple Strategy 285

AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface.

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AR Google Real Estate Machine Learning 369

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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Education Immersion Google AR 257

Road to VR

AUGUST 17, 2017

Arizona Sunshine developer Vertigo Games announced today that Skyworld , a top-down strategy game built for VR is coming to the Vive, Rift, and Windows VR headsets. Players held a wand in one hand and a spell book in the other, and used the tools to direct miniature units to build buildings, collect resources, and defend territory.

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Strategy Gaming Arizona Controllers 254

The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).

Augmented Reality 470

Augmented Reality Virtual Reality Apple Tools 470

AR Insider

MAY 28, 2021

Like Google’s Cloud Anchors and Microsoft’s Spatial Anchors — these let multiple users experience positionally-tracked lenses together from different vantage points. The latter is particularly notable in that it’s not just a standard feature for ad platforms, but could be used as a market intelligence tool.

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AR Google Tools Retail 362

AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. Its head of design also helped develop Material Design at Google. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

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Strategy AR Google Oculus 362

XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Sam’s Club and Walmart International. “As

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Immersion AR Retail Mexico 123

VRScout

MAY 16, 2018

Clothes maketh the man and woman in Warerplai’s turn-based AR strategy game. If you’re immersive studio Warerplai ,, you enhance your already impressive lovecraftian augmented adventure even further by turning real-life items, such as t-shirts , into critical in-game tools.

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AR Strategy Course Immersion 323

Road to VR

NOVEMBER 24, 2020

Allowing users to install and run Android apps on the headset—if just in a ‘flat’ mode on a virtual screen controlled by a laser pointer—could drastically boost the value of the headset by bringing all manner of video players, web browsers, productivity tools, utilities, and even flat games to the device.

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Oculus Google Strategy Microsoft 364

The Ghost Howls

SEPTEMBER 27, 2022

Image by Google). Meta and Google announce layoffs. This week we had the announcement of both Meta and Google laying off people. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity. News worth a mention. Rec Room announces Rec Room Studio.

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Magic Leap Unity Video Machine Learning 544

Road to VR

MARCH 12, 2020

billion since its initial Series A financing in 2014, garnering cash from the likes of Google, Alibaba, Qualcomm, and Andreessen Horowitz over the years. Other options reportedly under consideration are potential partnerships and a stake sale. The Plantation, Florida-based company has raised $2.6

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Magic Leap AR Florida Strategy 361

ARPost

APRIL 1, 2021

AR has emerged as an immersive shopping tool that can help online buyers visualize and interact with an item. In the right setting, these tools can be both fun and beneficial to consumers, but any change to a familiar purchasing process may confuse shoppers and negatively impact sales conversions. Guest Post.

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Augmented Reality Retail AR Tools 272

AR Insider

JANUARY 23, 2020

Visual search is Google’s main flavor of AR. It’s one way Google wants to future proof its core search business. A more visual front end — via Google Lens and Live View navigation — builds on mobile hardware, computer vision, looming 5G connectivity and gen-Z camera affinity. For example, Google Lens — a.k.a.

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AR Google Data India 239

The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes.

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Microsoft Samsung Apple Unity 416

The Ghost Howls

JUNE 7, 2023

Google joined forces with Samsung (and Qualcomm) to release a new headset soon. Apple has already announced its App Store for the Vision Pro , and I can bet my ass that when Google and Samsung will announce the new headset, it will be associated with a new Android For XR operating system and an XR Play Store store.

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Apple Google Technology Virtual Reality 462

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Unity Google AR Magic Leap 124

AR Insider

JUNE 10, 2020

We’re seeing the first signs of that in visual search tools Like Google Lens, Pinterest Lens and Snapchat Scan.”. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.

AR 269

AR Survey Virtual Reality Data 269

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

Augmented Reality 542

Augmented Reality Magic Leap AR Apple 542

XR Today - Mixed Reality tag

JANUARY 28, 2025

Although countless other companies are working on developing robust app markets for headsets (Google even announced its own Android XR system in 2024), Meta still has the most variety to offer. The Horizon marketplace offers access to a huge range of intuitive tools for productivity, product design (CAD development), and collaboration.

Training 109

Training Retail Eye Tracking Tools 109

AR Insider

MAY 6, 2020

The Lowe‘s Holoroom is being used to let customers test drive power tools and other home renovation equipment so that they feel comfortable not just buying it but also using it when they get home. While not swapping anything out, Google is attempting to make the world an ad through its visual search app–Google Lens.

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AR Examples Data Head Mounted Display 402

AR Insider

JUNE 1, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. Because this is sacred territory and others have failed (such as Google Glass), it will be all about thoughtful and gradual approaches to ease consumers in.

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Wearables AR Augmented Reality Hardware 368

The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. VPN (Image from Know Your Meme) In China, most of the Western websites we use the most, like Google and Facebook, are blocked behind the Great Firewall.

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China Government Italy Google 473

The Ghost Howls

APRIL 1, 2024

Valve is also working on native tools using COBOL , which is a language with a long and reliable history. I asked my sources what “Cyberspace” means and what is the difference with the other terms and I’ve been told that here Valve is using a strategy similar to the one by Apple.

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Leap Motion Apple Controllers Virtual Reality 468

ARPost

APRIL 28, 2022

VR tools are used in the classroom to simulate certain objects, processes, or environments. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars. VR tools also help employees to gain new knowledge and improve their skills. VR in Vocational Training: Total Immersion.

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Education Immersion Study Machine Learning 443

The Ghost Howls

OCTOBER 18, 2018

This is a list of some of the talks that have immediately caught my attention : Google Spotlight Stories team has always been able to create amazing short movies in VR (Image by Google Spotlight). Google Spotlight Stories has always created very interesting immersive content, like the first VR doodle. More details. More details.

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Conference Magic Leap Virtual Reality Italy 287