XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

Google 124

Google Magic Leap Samsung Unity 124

VRScout

AUGUST 29, 2021

We took these incredible tools and “workified” them, making them persistent, secure, and integrated with the most important business and communication tools, for the optimal headquarters.” ” Image Credit: HeadOffice.Space. HeadOffice.Space offers 20+ spaces to choose from.

Tools 527

Tools Real Estate Video Google 527

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. I think this decision may make a lot of sense: Meta is allegedly going to release glasses with a display at the end of this year, so launching something with fewer features may not have made much sense for Google.

Apple 326

Apple Google Entertainment Samsung 326

ARPost

MARCH 8, 2022

With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. The LookinMeta Launch. LookinLA is already a digital-first marketing agency.

Virtual World 436

Virtual World Real Estate Augmented Reality California 436

The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

Google 491

Google Software Samsung Apple 491

ARPost

FEBRUARY 4, 2021

Like most business tools, professional development has seen a massive shift to the online world in the past year. We’ve been using digital tools to effectively train workforces for more than 20 years. In reality, integrating a VR element in corporate training strategies isn’t that different from any other style of learning.

Training 464

Training Virtual Reality Course Tools 464

Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

Immersion 298

Immersion Georgia Virtual Reality Education 298

XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

Apple 118

Apple Strategy Samsung Industry 118

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). How is audio AR aligned with Google’s master plan to be the “knowledge layer” for the spatial web?

AR 285

AR Google Apple Strategy 285

AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface.

AR 374

AR Google Real Estate Machine Learning 374

AR Insider

JULY 21, 2020

P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. These include tools that work towards democratizing advanced AR capability for developers. AWS and [Google Cloud] weren’t built as compute platforms for everybody,” said Keslin at the same AWE presentation.

AR 371

AR Machine Learning Amazon Architecture 371

AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes the examples above in that various enterprises are using AR tools to build things for their customers. These are the tools that democratize the creation of 3D graphical assets for spatial experiences.

AR 319

AR Tools Retail Examples 319

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

Education 252

Education Immersion Google AR 252

The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).

Augmented Reality 475

Augmented Reality Virtual Reality Apple Tools 475

AR Insider

MAY 28, 2021

Like Google’s Cloud Anchors and Microsoft’s Spatial Anchors — these let multiple users experience positionally-tracked lenses together from different vantage points. The latter is particularly notable in that it’s not just a standard feature for ad platforms, but could be used as a market intelligence tool.

AR 367

AR Google Tools Retail 367

Road to VR

AUGUST 17, 2017

Arizona Sunshine developer Vertigo Games announced today that Skyworld , a top-down strategy game built for VR is coming to the Vive, Rift, and Windows VR headsets. Players held a wand in one hand and a spell book in the other, and used the tools to direct miniature units to build buildings, collect resources, and defend territory.

Strategy 247

Strategy Gaming Arizona Controllers 247

AR Insider

APRIL 14, 2020

This includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). Like Facebook, it has since leaned into the idea of scaling up lens development with a steady flow of tools for lens creation, distribution and monetization. This results in lots of experimentation.

AR 383

AR Machine Learning Google Data 383

XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Sam’s Club and Walmart International. “As

Immersion 123

Immersion AR Retail Mexico 123

AR Insider

JUNE 4, 2020

This is by design says VP of BD and Strategy, Jacob Lowenstein. Its head of design also helped develop Material Design at Google. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy.

Strategy 359

Strategy AR Google Oculus 359

Road to VR

NOVEMBER 24, 2020

Allowing users to install and run Android apps on the headset—if just in a ‘flat’ mode on a virtual screen controlled by a laser pointer—could drastically boost the value of the headset by bringing all manner of video players, web browsers, productivity tools, utilities, and even flat games to the device.

Oculus 364

Oculus Google Strategy Microsoft 364

Road to VR

MARCH 12, 2020

billion since its initial Series A financing in 2014, garnering cash from the likes of Google, Alibaba, Qualcomm, and Andreessen Horowitz over the years. Other options reportedly under consideration are potential partnerships and a stake sale. The Plantation, Florida-based company has raised $2.6

Magic Leap 361

Magic Leap AR Florida Strategy 361

ARPost

APRIL 1, 2021

AR has emerged as an immersive shopping tool that can help online buyers visualize and interact with an item. In the right setting, these tools can be both fun and beneficial to consumers, but any change to a familiar purchasing process may confuse shoppers and negatively impact sales conversions. Guest Post.

Augmented Reality 272

Augmented Reality Retail AR Tools 272

AR Insider

JANUARY 23, 2020

Visual search is Google’s main flavor of AR. It’s one way Google wants to future proof its core search business. A more visual front end — via Google Lens and Live View navigation — builds on mobile hardware, computer vision, looming 5G connectivity and gen-Z camera affinity. For example, Google Lens — a.k.a.

AR 235

AR Google Data India 235

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

Unity 126

Unity Google AR Magic Leap 126

The Ghost Howls

MAY 5, 2025

And Metas policies prohibit certain uses of data, including to perform, facilitate, or provide tools for surveillance, and uniquely identifying a device or user, except as permitted [in the policy]. But remember that the user has to explicitly give consent to the app to have camera access. Lets hope this will be enough.

Ukraine 331

Ukraine Unity Apple Data 331

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

Augmented Reality 542

Augmented Reality Magic Leap AR Apple 542

AR Insider

JUNE 10, 2020

We’re seeing the first signs of that in visual search tools Like Google Lens, Pinterest Lens and Snapchat Scan.”. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies.

AR 268

AR Survey Virtual Reality Data 268

XR Today - Mixed Reality tag

MARCH 29, 2023

Here are some of the major tech firms leveraging enterprise generative AI tools. Google Google has been investing in AI for some time now. As such, Google has gone all-in on AI research, educational resources, APIs, and open-source tools. Notably, this tool intended to augment, not replace, the human writer.

Tools 105

Tools Microsoft Google Education 105

AR Insider

MAY 6, 2020

The Lowe‘s Holoroom is being used to let customers test drive power tools and other home renovation equipment so that they feel comfortable not just buying it but also using it when they get home. While not swapping anything out, Google is attempting to make the world an ad through its visual search app–Google Lens.

AR 409

AR Examples Data Head Mounted Display 409

XR Today - Mixed Reality tag

JANUARY 28, 2025

Although countless other companies are working on developing robust app markets for headsets (Google even announced its own Android XR system in 2024), Meta still has the most variety to offer. The Horizon marketplace offers access to a huge range of intuitive tools for productivity, product design (CAD development), and collaboration.

Training 107

Training Retail Eye Tracking Tools 107

AR Insider

JUNE 1, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. Because this is sacred territory and others have failed (such as Google Glass), it will be all about thoughtful and gradual approaches to ease consumers in.

Wearables 369

Wearables AR Augmented Reality Hardware 369

The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. VPN (Image from Know Your Meme) In China, most of the Western websites we use the most, like Google and Facebook, are blocked behind the Great Firewall.

China 480

China Government Italy Google 480

ARPost

APRIL 28, 2022

VR tools are used in the classroom to simulate certain objects, processes, or environments. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars. VR tools also help employees to gain new knowledge and improve their skills. VR in Vocational Training: Total Immersion.

Education 443

Education Immersion Study Machine Learning 443

The Ghost Howls

OCTOBER 18, 2018

This is a list of some of the talks that have immediately caught my attention : Google Spotlight Stories team has always been able to create amazing short movies in VR (Image by Google Spotlight). Google Spotlight Stories has always created very interesting immersive content, like the first VR doodle. More details. More details.

Conference 289

Conference Magic Leap Virtual Reality Italy 289

Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. The kinds of filmic (linear and interactive) tools that can or have been built for the “virtual studio” is incredible. billion by 2022. billion by 2022.

Magic Leap 282

Magic Leap AR Trends Google 282

Road to VR

FEBRUARY 8, 2023

WSJ only posted snippets of the memo, entitled ‘Horizon 2023 Goals and Strategy’, which was allegedly written by Meta Vice President of Horizon Gabriel Aul. The memo is said to outline the team’s objectives for the first half of 2023. At the same time, Meta has slashed some XR projects , including first-party title Echo VR.

Iceland 246

Iceland Ireland Spain France 246

Tech Trends VR

MAY 8, 2018

Research from Google found that 360° video contributes to a 5X higher click-through rate, as well as more repeat views compared to standard video when used in advertising campaigns. Fortunately, equipping young people with the tools and knowledge to succeed in cultural and creative businesses appears to be high on the agenda.

Technology 237

Technology Immersion 360 Video Government 237