XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 483

Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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AR Insider

JULY 10, 2020

Speaking of AR sleeping giants, Google offers Swirl, which lets advertisers create 3D interactive ads. In fact, Google announced this week the program is exiting beta and available globally. “A lot of people don’t realize you can actually advertise in 3D on Google today with Google Swirl. .

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. Funny link This is too funny to watch!

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Microsoft Samsung Apple Unity 412

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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Apple Samsung Eye Tracking Google 461

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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Education Immersion Google AR 236

Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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Apple AR Gaming Hand tracking 343

The Ghost Howls

AUGUST 2, 2024

App Lab has been a step forward from the previous publication strategy by Meta, which was about having only a hyper-curated official store. I guess the competition imposed by Apple and Google forced Meta to speed up the process to ensure to have a richer ecosystem in which its developers are happy (and so do not migrate to other platforms).

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The Ghost Howls

APRIL 1, 2024

RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later. I asked my sources what “Cyberspace” means and what is the difference with the other terms and I’ve been told that here Valve is using a strategy similar to the one by Apple.

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Leap Motion Apple Controllers Virtual Reality 468

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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Asia Europe Samsung Unity 384

The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. This means that if you are in Google Earth VR in a green room where there is a friend of yours, you can see the city that you are visiting all around you, and the real image of your friend being there with you. Google MediaPipe can now track 3D objects.

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Magic Leap Europe AR Virtual Reality 355

The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off.

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China Government Italy Google 472

The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). Museum Of Other Realities is now free to get until June, 21st.

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Apple Augmented Reality AR Virtual Reality 541

The Ghost Howls

MAY 11, 2023

Fast-forward to today, all the world is excited and scared at the same time about artificial intelligence, and GitHub Copilot is offered as a complete solution that is also compatible with C# (hence Unity). converting from byte array to string), so everytime I have to use one, I usually look for it on Google.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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UploadVR Between Realities podcast

FEBRUARY 16, 2017

The original, living version of this guide can be found in this Google Doc and may receive more consistent updates than this version. This opens the Unity window. Detailed strategies and meta game elements are always evolving and changing as the game updates — it is still in Early Access after all. Technical Assistance.

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Tips Strategy Gaming How To 123

UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

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Strategy Industry Unity AR 168

Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

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Samsung Google Apple Hardware 133

AR Insider

JULY 24, 2020

Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. Per the above amortization point — and points made last week by M7’s Maher — investing in an AR strategy is a long-game. .” M-XR similarly creates detailed product renderings.

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Retail AR Amazon Education 290

XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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Unity Microsoft Augmented Reality Google 120

XR Today - Mixed Reality tag

JANUARY 28, 2025

Although countless other companies are working on developing robust app markets for headsets (Google even announced its own Android XR system in 2024), Meta still has the most variety to offer. Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal.

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ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. It’s hard to find an XR organization that Peck isn’t or hasn’t been involved with, and Bar-Zeev co-created Google Earth and HoloLens. We don’t yet know what will come of this year’s keynote but it’s being given by the company’s CEO Peggy Johnson.

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Road to VR

SEPTEMBER 11, 2023

There’s a rumor going around that Nintendo is making a VR headset in partnership with Google. Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.

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Entertainment Augmented Reality Unity Virtual Reality 135

Cats and VR

JUNE 6, 2017

The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies. The team is currently looking for funding to finish the full game.

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Apple AR Augmented Reality Unity 121

The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime. More info (Using Google Translate).

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Major institutions like the United States Department of Defence are already leveraging the tool in their own learning strategies.

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Unity Tools Education Unreal 122

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard?

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XR Today - Augmented Reality tag

MAY 29, 2024

However, it can help to have foundational knowledge of: AR development tools: Understanding how platforms like Unity, Unreal Engine, and similar solutions work can be helpful when learning about augmented reality. It teaches students how to use standard tools for AR development, like Google’s own ARCore kit.

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Augmented Reality Education AR Unity 113

UploadVR Between Realities podcast

OCTOBER 26, 2016

The system is already used on the $3,000 HoloLens, an advanced augmented reality system, but with it employed on a low-cost VR headset Microsoft may have leapfrogged efforts by both Facebook and Google, powered by Windows. “The strategy has become clear.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Let’s see what will happen… and in the meantime let’s eat lots of popcorns. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic).

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Unreal Apple Government Oculus 505

The Ghost Howls

MAY 30, 2022

More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). It is a terrible moment for tech companies: after Meta and Unity, also Snap stock has lost -30% of its value after the CEO has announced that the company won’t be able to reach its estimated earnings goals. Other news. Learn more. Learn more.

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Magic Leap Virtual World Ukraine Microsoft 377