VRScout

NOVEMBER 30, 2017

Google Daydream will provide organizations with VR training and equipment rentals. Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues.

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ARPost

FEBRUARY 4, 2021

Enter virtual reality. Virtual Reality and Learning. Virtual reality helps to achieve the feeling of real-life experiences in situations where those experiences aren’t easy to replicate. See Also: Study: Virtual Reality More Engaging for Students Than Traditional Educational Materials.

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Training Virtual Reality Course Tools 464

ARVR

JANUARY 2, 2023

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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Strategy Unity AR Gaming 197

The Ghost Howls

APRIL 22, 2024

Today a (positive) earthquake hit the virtual reality ecosystem: Meta has just opened up its walled garden, as a strategic move to expand its business in the virtual reality market. It is playing the same Android-for-XR strategy against the same company that invented Android.

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ARPost

JULY 23, 2021

A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. One of the biggest international events dedicated to the augmented and virtual reality will take place at the beginning of September in Chengdu Financial City in Sichuan, China.

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Asia China Virtual Reality Entertainment 509

The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR! Kudos to him.

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Google Virtual World Strategy Ukraine 363

Road to VR

AUGUST 31, 2016

Google, who has now has several major VR initiatives underway, notes major gains in interest in virtual reality and 360 degree video capture and sharing. The company is now prompting brands to consider what role VR will play in their marketing strategies.

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Google Virtual Reality Strategy Retail 189

Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.

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The Ghost Howls

NOVEMBER 1, 2018

PanguVR works with two amazing technologies like virtual reality and artificial intelligence , so I was really interested in talking with him. We agreed that we would have met virtually so that I could discover more about his company anyway. I’ve seen many companies working on interior design and virtual reality.

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The Ghost Howls

NOVEMBER 11, 2024

Makes totally sense, thanks Meta (Image by Reddit user quiken4) There is not a single standard for suggesting something to users, but there are different strategies out there. Wait a few years and the Apple and Google stores would have become more relevant in XR, and if they offered better opportunities to devs, all people could jump ships.

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XR Today - VR Headsets tag

FEBRUARY 18, 2025

They provide a wealth of cutting-edge insights, valuable networking opportunities, and practical experiences that can significantly enhance an organizations AR, VR, or MR strategy. Gatherings focused on XR technologies play a vital role in fostering innovation within the industry. ” Timothy E.

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Virtual Reality Africa Industry Immersion 110

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game! Another device they are working on together is XR glasses.

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ARPost

MARCH 8, 2022

With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company.

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Virtual World Real Estate Augmented Reality California 436

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. May is shaping up to be one heck of a busy month for Tech Trends, making us wish that we were already in a sort of post-OASIS world where we could virtually teleport ourselves to all the cool events we get invited to.

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Road to VR

JUNE 12, 2023

Whether to allow users to full-dive into Virtual Reality, freely move around, and be active in the medium. Do I understand the strategy to strike a different cord as an XR business owner? Whether or not to include controllers to support legacy VR titles.

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Apple AR Gaming Hand tracking 353

UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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Google Strategy Conference Samsung 160

Road to VR

MAY 25, 2017

The move comes just a week after the company announced a mobile standalone Vive headset in partnership with Google. HTC is by now one of the world’s leaders in the virtual reality space. Meanwhile HTC itself has yet to offer a Daydream ready phone that would work with Google’s Daydream View headset.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google. Image by Acer).

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The Ghost Howls

OCTOBER 18, 2018

This is a list of some of the talks that have immediately caught my attention : Google Spotlight Stories team has always been able to create amazing short movies in VR (Image by Google Spotlight). Google Spotlight Stories has always created very interesting immersive content, like the first VR doodle. More details. More details.

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VRScout

NOVEMBER 7, 2016

FACEBOOK KEEPS PUSHING THE VIRTUAL ENVELOPE. Starting with its $2B acquisition of Oculus in the spring of 2014, Facebook has continued to build out its virtual reality strategy in a big way. Special guest VRScout’s Ryan A. INTEL BUYS VOKE, AND VR LIVE STREAMING GETS (EVEN MORE) INTERESTING.

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AR Insider

JUNE 10, 2020

ARtillery Intelligence authored survey questions and a narrative report while Thrive Analytics administered the survey through its established survey engine and ongoing Virtual Reality Monitor research. Highlights include the fact that 26 percent of consumers have used mobile augmented reality (AR).

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VRScout

DECEMBER 6, 2017

Red Bull is partnering with Google Daydream to create The Red Bull Air Race LIVE VR app. This app uses real-time flight data directly from the pilot’s cockpit and re-creates the races in a 360° virtual reality experience. billion by 2025 , and embracing VR might prove an effective strategy in staying ahead of the curve.

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Google Virtual Reality Data Strategy 199

Road to VR

JUNE 21, 2021

– – — – – Many games today use monetization strategies other than a single, up-front charge. Google experimented with VR ad formats as well , though the company has since exited the VR space.

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Tech Trends VR

MAY 8, 2018

One area which is evolving rapidly in the country is the immersive technologies industry, with virtual reality (VR) in particular, forecast to grow at a faster rate than any other entertainment and media industry from 2016 – 2021 in the UK, making it the fastest growing, and largest, virtual reality industry in EMEA.

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Technology Immersion 360 Video Government 237

ARPost

APRIL 28, 2022

See Also: Study: Virtual Reality More Engaging for Students Than Traditional Educational Materials. For example, instead of dissecting a frog, schoolchildren do this procedure in an educational VR Frog Dissection virtual reality experience. New specialists learn to cope with non-standard working moments.

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Education Immersion Study Machine Learning 443

InstaVR

MARCH 27, 2019

How to Analyze Virtual Reality (VR) Heatmaps and Analytics. Many organizations now use virtual reality as an integral part of their business. For example, if you’ve posted your completed app to iTunes, Google Play, Web, and the Oculus Store — you can see exactly which of these channels gets the most plays.

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The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. This is also used to substitute workshops and speeches usually employing Youtube Videos or Youtube Live Streams ; VR events , made in virtual reality in platforms like ENGAGE, Somnium Space, Mozilla Hubs, VIRBela, etc…. Google MediaPipe can now track 3D objects.

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Magic Leap Europe AR Virtual Reality 362

The Ghost Howls

FEBRUARY 7, 2022

Before leaving you to the news of the week, let me just tell you two things that may interest you: If you missed them, don’t forget to read my predictions about augmented reality and virtual reality in 2022; This Thursday at 5 pm CET AWE Nite Florence comes back! The first one is that Reality Labs had $10B of losses in 2021.

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Microsoft Virtual Reality Data Machine Learning 408

AR Insider

MAY 6, 2020

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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Augmented Reality Magic Leap AR Apple 542

ARVR

APRIL 13, 2022

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

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Google AR Real Estate Trends 130

UploadVR Between Realities podcast

MARCH 22, 2017

Develop social strategy across all channels and know the strengths and weaknesses of each. Compile and evaluate statistics on what promotional strategies work and what don’t on a daily basis. Expertise with Google Analytics, Facebook Insights, YouTube Analytics and other relevant metric analysis packages.

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Strategy Augmented Reality Virtual Reality Education 189

XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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Magic Leap HTC Hardware Italy 241

Road to VR

SEPTEMBER 1, 2017

But will it be enough to attract would-be Jedi to the augmented reality side of the Force and keep them there? You may argue that mobile VR, including Google Day Dream, Samsung Gear VR, and Google Cardboard, are all gimmicks in their own right and that the Mirage is no different. image courtesy Lenovo.

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UploadVR Between Realities podcast

MAY 11, 2017

Virtual reality is here to stay but, at this point, it’s still trying to figure out exactly how to generate revenue. Jaunt has continued to develop new hardware for VR video, but now it seems ready to diversity its revenue potential through a new advertising strategy formed in conjunction with its partner, OmniVirt.

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