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Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

Survey 421
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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

HTC 432
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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. About a third of employees and almost as many employers who participated in the survey prefer video conferencing to in-person meetings. One potential reason: surveillance fears. Who Wants to Work in the Metaverse?

Survey 441
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The XR Week Peek (2025.01.05): Vivo to launch a mixed reality headset, VR usage on Steam on the rise, and more!

The Ghost Howls

Unluckily, we have not much more than that and to discover more the UI of the OS and its apps, we need to wait for more material to be shared by Google. Thanks Rob Cole for the tip) Learn more News from partners (and friends) Participate in the Developer Nation survey! Take the survey before it closes, on January 14.

Survey 457
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Despite Years of Reports to the Contrary, PC VR Just Won’t Die—In fact, It’s Growing

Road to VR

The XR landscape has changed significantly over the last five years with the flourishing of standalone headsets and new entrants like Apple and (soon) Google. Oh and that Google would follow quickly behind with a complete Android XR operating system underpinning a flagship headset made by Samsung.

Survey 329
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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

Google 466
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Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

Survey 195