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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. Tony Parisi is Head of XR Ad Innovation at Unity Technologies. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

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How I got started with virtual reality (and you can, too)

The Ghost Howls

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. I thought developing everything VR-related in native code, but while researching how to develop for VR, I discovered that many people abandoned de nerd C++ wei to use a more visual program called Unity.

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The XR Week Peek (2023.11.01 + 2023.11.08): Pico performs layoffs, Nimo announces AR glasses, and more!

The Ghost Howls

More info (Meta’s losses in 2023) More info (Meta expecting even higher losses in 2024) Quest 3 enters the Steam chart at 0.15% Meta Quest 3 appeared for the first time in Steam’s Hardware Survey, with a 0.15% share of the market. It seems the journalist liked them. SteamVR 2.0 is now live for everyone.

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How Will AR Transform Shopping?, Part II

AR Insider

Specifically, LoopMe’s Christina Park cites her company’s survey data that show that almost 20 percent of consumers are more likely to pay attention to interactive ads, and 40% find AR try-ons useful. Game engines such as Unity have driven these prices down in terms of 3D creation and application.

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VR Design Best Practices with Google VR’s Alex Faaborg

Road to VR

At the company’s annual I/O conference, Google announced the Daydream VR platform and mobile headset that will be coming to the latest Android phones later this year. Here’s the presentation from Google I/O on Designing for Daydream: Support Voices of VR. LISTEN TO THE VOICES OF VR PODCAST. Subscribe on iTunes.

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The XR Week Peek (2022.10.18): Meta announces Quest Pro, new rumors about Apple, and more!

The Ghost Howls

Google Starline starts real-world testing. Google Starline, the booth for realistic remote one-on-one meetings, has started being deployed in “early access” inside some selected companies. My bet is that we’ll see it soon in the Google Graveyard, but I hope to be wrong. This is pretty disappointing. Some news on content.

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