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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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VR Design Best Practices with Google VR’s Alex Faaborg

Road to VR

At the company’s annual I/O conference, Google announced the Daydream VR platform and mobile headset that will be coming to the latest Android phones later this year. Here’s the presentation from Google I/O on Designing for Daydream: Support Voices of VR. LISTEN TO THE VOICES OF VR PODCAST. Subscribe on iTunes.

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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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The XR Week Peek (2023.11.01 + 2023.11.08): Pico performs layoffs, Nimo announces AR glasses, and more!

The Ghost Howls

More info (Meta’s losses in 2023) More info (Meta expecting even higher losses in 2024) Quest 3 enters the Steam chart at 0.15% Meta Quest 3 appeared for the first time in Steam’s Hardware Survey, with a 0.15% share of the market. It seems the journalist liked them. SteamVR 2.0 is now live for everyone.

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The XR Week Peek (2024.10.08): Windows 11 update bricks WMR headsets, PSVR 2 becomes the 9th most used HMD on Steam, and more!

The Ghost Howls

According to the Steam hardware survey, Windows Mixed Reality headsets are still used by 50–80,000 people today. Read Graphic Designer Job Description Read Unity Developer Job Description Read Full Stack Developer Job Description Some XR fun Do you have a minute to read my opinion on the BigScreen Beyond?

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The XR Week Peek (2021.12.27): a great Christmas for Quest 2, Rec Room is worth $3.5B, and much more!

The Ghost Howls

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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Teens slow to adopt VR and more bad news for the metaverse

Hypergrid Business

Virtual reality hasn’t caught on with American teens, according to a new survey from Piper Sandler released on Tuesday. In mid March , Google announced the end of Google Glass Enterprise. I watched the Game Developers Conference presentations from Nvidia , Unreal Engine , and Unity. (Image by Maria Korolov via Midjourney.)

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