ARPost

SEPTEMBER 14, 2021

Augmented reality technology, the Internet of Things, and artificial intelligence are some of the most promising solutions out there. What Is the Role of Augmented Reality Technology in Smart Cities? Whether it’s buildings, landmarks, or public transportation, you can get the information you need without having to search it on Google.

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VRScout

SEPTEMBER 15, 2022

Google has been using augmented reality (AR) technology for quite some time to bring everything from wild animals to the planets and moons of our solar system to life in your living room. The aforementioned 3D models are accessible now using Google Search in the web browser. Image Credit: Google.

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VRScout

DECEMBER 10, 2020

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone. Image Credit: Red Bull Content Pool.

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ARPost

MARCH 2, 2021

The rapid development of technology could not but affect the educational process. Although virtual reality technology is not that new, it is being used in education since relatively recently. There are several reasons for the spread of virtual reality technology in education: Reduced price of technical equipment. Visibility.

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ARPost

SEPTEMBER 10, 2021

As awareness of the LGBTQ+ community continues to increase and evolve, it is more and more apparent that technology will be a major tool for increased visibility. VR technology has the potential to be the next frontier in the LGBTQ+ community’s efforts for visibility, awareness, and community building. Pride Through The Lens.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. 3D Increases Engagement, Awareness, and Purchase Intent.

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VRScout

MAY 26, 2022

Similar to Google Maps’ Live View , users can use their smartphone’s camera to follow a series of virtual arrows leading to their desired location without having to take their eyes off the street. The post Explore Tokyo Using AR Technology Powered By Apple Maps appeared first on VRScout. Image Credit: Alta Distance.

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AR Insider

MAY 12, 2023

What were the AR and AI highlights at Google I/O, and how do they signal the continued convergence of these technologies? This is the focus of this week's XR Talks, including out three biggest moments from the show. This post appeared first on AR Insider.

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VRScout

FEBRUARY 6, 2023

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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VRScout

FEBRUARY 16, 2022

But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? More importantly, what will this merging of technologies do for AR in general? But what is XM? That’s for you to figure out!

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. What is VPS?

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The Ghost Howls

MAY 16, 2022

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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Road to VR

JULY 12, 2024

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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Upload VR

MARCH 12, 2025

Google is in "final talks" to acquire AdHawk, a startup that makes ultra-low-power eye tracking tech for headsets and glasses, Bloomberg reports. If it goes through, AdHawk employees will join Google's Android XR team. If it goes through, AdHawk employees will join Google's Android XR team. AdHawk's sensor module.

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Road to VR

FEBRUARY 5, 2024

StatusPRO , the studio behind NFL Pro Era (2022) , announced it has secured $20 million in Series A funding, led by Google Ventures. The XR sports technology company says the latest funding round will help it expand its growing catalog of sports-focused VR titles.

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AR Insider

SEPTEMBER 12, 2024

This week on Reality Bytes, we dive into Google’s courtroom showdown, Amazon’s Just Walk Out technology in stadiums, and Apple’s Visual Intelligence. This post appeared first on AR Insider.

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Road to VR

NOVEMBER 4, 2024

“People who want to have tomorrow’s technology today—that’s who it’s for. Meanwhile, Google has signaled its preparing support for XR headsets on Google Play, which could portend the long-awaited Samsung/Google/Qualcomm headset that rumors suggest may try to compete with Vision Pro.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

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XR Today - Virtual Reality

JANUARY 15, 2025

Other organizations, like Google, are working on entirely new software solutions. They may even include more spatial computing capabilities, enabling more natural interactions with emerging VR technologies. Meta has expanded its Horizon ecosystem to make it more accessible to developers.

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Road to VR

FEBRUARY 4, 2025

Despite shuttering the project, which is likened to Meta’s Orion AR glasses prototype in function, the company isn’t giving up on its AR ambitions altogether, as underlying technologies are expected to make their way into other projects in the future, such as its custom microLED displays.

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XR Today - Virtual Reality

NOVEMBER 29, 2024

While the era of widespread consumer adoption of XR into everyday life is still some way away, major businesses are already profoundly leveraging the technology. Now that the headsets and the technology are becoming more safety-regulated to meet OSHA guidelines, they can start getting on the factory floor.

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VRScout

MAY 10, 2022

AR technology isn’t helping just human patients. Vet CT, a veterinary technology (“VetTech”) based out of Cambridge, United Kingdom, has partnered with the Pennard Vet Clinic on a trial program demonstrating the practical use-cases of AR technology in the veterinary office. Image Credit: VetCT.

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The Ghost Howls

MARCH 3, 2025

With Google promising camera access on Android XR , Meta close to releasing passthrough APIs, and Pico and Apple offering camera access for enterprise, I think it is important that you start considering this tool for your next mixed reality projects. New technologies mean new opportunities The final classification window of the game.

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The Ghost Howls

JANUARY 4, 2025

Unluckily, we have not much more than that and to discover more the UI of the OS and its apps, we need to wait for more material to be shared by Google. Take the survey to help the global community learn more about the skills and technologies necessary to succeed in 2024 and beyond.

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VRScout

MAY 15, 2023

Google’s Project Starline is back and looking better than ever. It was back in 2021 that we first learned about Project Starline, an ambitious technology project from Google aimed at improving remote teleconferencing through the use of artificial intelligence (AI) and light field display technology.

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VRScout

DECEMBER 14, 2022

The location-based AR experience is powered by Google’s ARCore Geospatial API , which allows developers to tether digital content to real-world locations covered by Google Street View. This isn’t the first time the fictional band has experimented with immersive technology. Image Credit: Google x Gorillaz.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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