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The XR Week Peek (2025.04.15): Tariffs may be lifted on XR headsets, Vision Pro 2 may be in production, and more!

The Ghost Howls

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. I think this decision may make a lot of sense: Meta is allegedly going to release glasses with a display at the end of this year, so launching something with fewer features may not have made much sense for Google.

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Creating Immersive Learning Experiences

Tech Trends VR

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

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Texas Power Companies Are Remotely Raising Temperatures on Residents' Smart Thermostats

GizModo VR

Texas is one of several states suffering through a record-breaking heat wave that’s pushing electric grids to their limits. The Electric Reliability Council of Texas, or ERCOT, has urged residents to do their part by raising the temperature on their thermostats, but several smart thermostats owners say their devices… Read more.

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Google’s VR Labs Provide STEM Students With Hands-On Experience

VRScout

Google teams up with Labster to develop 30 immersive lab experiences for the Daydream platform. Cue Google VR Labs, a series of comprehensive virtual lab experiences available on the Google Daydream platform. Google’s series of VR Labs operate using Daydream View and Lenovo Mirage Pro VR headsets.

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Google Used a Secret Program Called ‘Project Bernanke’ to Benefit Clients Using Its Ad-Buying System

GizModo VR

Google used a secret program called “Project Bernanke” for years to increase its clients’ chances of winning bids for competitive ad space, the Wall Street Journal reported on Saturday, citing court documents filed in the Texas-led antitrust suit against Google.

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Google Releases AR Geospatial Creator for Unity

XR Today - Augmented Reality tag

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Austin’s Rapidly Growing VR Community

VRScout

I was familiar with Austin, Texas because of SXSW — having attended with my previous employer, Emblematic Group. Texas’ business incentives have attracted the attention of IBM, Motorola, Apple, and Indeed. A local Austinite, Lemke sees Austin as having “a rich culture of music and technology.

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