XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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XR Today - Augmented Reality tag

MAY 27, 2024

Google I/O 2024 is one of the tech giant’s most exciting annual events for a few reasons. Not only does it give us plenty of updates on new devices and development tools from Google, but it’s also where the company announces some of its most exciting innovations.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. This investment provides HTC with significant XR-related support from Google and access to a non-exclusive license for HTCs XR intellectual property.

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XR Today - Mixed Reality tag

AUGUST 30, 2024

Unity to Integrate Vagon’s RT3D Streaming Service This week, Unity, a leading XR and RT3D content creation engine, announced a new partnership with Vagon, experts in 3D content streaming. The leaks, which come from a GeekBench listing, mark the first substantial information about the device.

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The Ghost Howls

JANUARY 22, 2021

This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. This commercial video about Google Glasses led me to immersive realities. Or is it just a talk about glasses?

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The Ghost Howls

JULY 29, 2019

There is not even an assembly kit like with Google Cardboards. If you have already heard his name, it is probably because he is the author of this famous photo of Sergey Brin wearing Google Glass in the metro. Noah playing around with Unity with the North Star headset. You must buy yourself the various components.

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VRScout

APRIL 29, 2019

Impressive. “ [My story] goes way back to theater if we want to go that far, ” Benzing told me over our Google Hangouts call. “ I wanted to work with all types of wearable technology. We’re working with Unity on this project. I started off training in theater all over the world. Image Credit: Double Eye.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Next year, the new Quest will help in getting there, but it will be Apple that will really disrupt the market, because it will come up with cool wearable glasses.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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VRScout

MAY 30, 2017

To make matters murkier, there’s also the recently-announced partnership between Google and HTC Vive to create new standalone mobile headsets for all Google Daydream-ready Android phones. If you’re confused as to what this means regarding the boundaries HTC and HTC Vive, well– I am too. Apparently the $1.4B

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XR Today - Augmented Reality tag

MAY 15, 2024

Augmented reality kits seem to be everywhere, from well-known options like Apple’s ARKit and Google ARCore to Apple’s new collection of AR development tools. They can automatically scale performance to different devices and wearables, giving you room to grow. The simple reason is that demand for AR is growing at an incredible pace.

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ARVR

SEPTEMBER 22, 2022

For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps. link] AR DEVELOPMENT FOR ANDROID DEVICES: ARCORE In an effort to stay competitive, Google has pushed ARCore far to remain one of the most versatile AR development platforms in the world.

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VRWorld

SEPTEMBER 23, 2016

One of the leading platforms for software development added improved support for Google’s upcoming Daydream VR platform. The new Google VR SDK 1.0 “Unity’s native support for Daydream aims to solve the hard problems for you. The launch event is set for October 4th, on Google’s campus in Silicon Valley.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

For many developers, not just in the gaming space, but throughout the world, Unity stands as one of the most powerful environments for development. Similar to Apple, Google wants to ensure developers and gaming companies can introduce the most exciting and immersive mobile apps for their users.

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ARVR

AUGUST 11, 2020

Introduction Augmented Reality Glasses are smart wearables that put virtual content right in front of our eyes. Conclusion It’s worth mentioning here that, Google(the brain behind the Android SDK) has acquired Project North which is another product belonging to the Smart Glasses category. Even though I don’t have the hardware (i.e

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AR Insider

MARCH 20, 2020

That includes wearables — a product class that’s not only exploding but acclimating consumers to wearing tech on their bodies. Visual search a la Google Lens will be opportune as it inherits the high-intent dynamics that make search a valuable ad medium. Scalable 3D asset creation also looms as an opportunity.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

We wanted to help facilitate lightweight, wearable glasses with comfortable form factors, allowing people to use them for longer periods of time. The AR market has been primarily focused on assisted reality, or devices with monocular displays and sometimes cameras, but are wearable computers for tasks such as remote guidance.

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AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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The Ghost Howls

FEBRUARY 18, 2021

indoor vs outdoor) USB-C connection to a compact wearable computing pack for the computational power PC version works with Windows, but we’re doing our best to support Android and Linux. High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon.

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XROM

DECEMBER 12, 2024

Google and Samsung have just unveiled AndroidXR, a revolutionary platform that's set to transform how we interact with technology, compute, and experience reality itself. Now, Google and Samsung are taking the next monumental leap into extended reality. "We Explore Google Maps in 3D? Absolutely. It's all possible.

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XR Today - Mixed Reality tag

OCTOBER 10, 2023

In 2022, the Immerse Global Summit featured speakers from some of the world’s best-known brands, including Amazon, Meta, Qualcomm, Microsoft, and Unity, and demonstrations of some of the most exciting metaverse technologies. Unity shared how digital twins were helping its customers unlock new levels of innovation.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The conference’s overall theme, ‘Inspiration Delivered’ aimed to allow attendees to “step out of their comfort zone” and expand their knowledge in emerging technologies, he said, adding: “If you’re in gaming, we want you to come and learn from what Unity is doing with digital twins, aerospace, [and so on]. .

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ARVR

JUNE 29, 2020

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0 Source: [link] It is unclear whether this design will be kept when Google re-introduce the next generation of its AR glass but it is one that I hope they do.

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ARVR

JULY 17, 2020

However, some of the underlying technologies, principles and potential paint for a very interesting picture on how a country with over a billion people could have access to consumer grade wearable computing. Connect to your smartphone, with split rendering of visuals via an affordable, light weight wearable glass that’s on you.

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VRWorld

SEPTEMBER 27, 2016

Google Daydream VR platform is set to launch in fall 2016, but only a select group of developers will be able to publish Daydream apps. Google Play store is limiting access until some point in 2017. While any Android developer can submit Cardboard applications to the Google Play store, Google decided to limit Daydream apps releases.

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XR Today - Mixed Reality tag

MARCH 23, 2023

In future, device reach will make Web3 available across wearables, intelligent appliances, AR/VR gear, IoT interfaces, smart cars, and more. RT3D engine providers from leaders like Unreal and Unity are providing enterprise end-users with an accessible Web3 and Metaverse content creation method with an incredible low-skill curve.

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VRWorld

JUNE 8, 2016

It was no other than Google that delivered the first “million unit VR headset” By launching Cardboard VR application and the headset made out of… cardboard, Google set the stage for massive adoption of VR among developers, and the company isn’t stopping anytime soon. The difference between $75 million and $1.34

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XR Today - Mixed Reality tag

JULY 18, 2024

” Wright added Today, we’re all familiar with collaboration tools in the 2D domain, such as Google Docs and PowerPoint. The other challenge Wright mentions is working with the technical development tools on Vision Pro, specifically tools still in their early stages, such as the Unity toolchain.

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XR Today - Big XR News tag

OCTOBER 13, 2023

With the new wearable tablets and software, students can boost their learning retention rates and practice critical skills to secure operating theatre training. Full general admission is available for $599, with access to all keynote talks and panel discussions.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. This investment provides HTC with significant XR-related support from Google and access to a non-exclusive license for HTCs XR intellectual property.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR Today - Mixed Reality tag

AUGUST 5, 2023

Plus, the art team is available to help with designing 3D models in Unity. → Explore 4Experience Zspace Specializing in AR and VR learning experiences, Zspace serves a range of landscapes, including the educational environment. Users can also build their own library of reusable smart blocks.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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XR for Business Podcast

JANUARY 10, 2020

You’ve done everything from IBM Watson, to Google, to HTC, Samsung. And in that way, we have an SDK for Android, an SDK for iOS, and then also an SDK for Unity, which you can use to deploy cross-platform that will allow you to interpret and read data from the sensors to do things like recognize gestures.

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