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Scientists Build an Itty-bitty VR Headset to Better Study Mice

Road to VR

Researchers at Cornell University have developed ‘MouseGoggles’, a miniature VR headset with eye-tracking for mice, which was used to study complex behaviors during neural recordings. Researchers validated the study by recording neural activity in the visual cortex, showing that the images were presented clearly and effectively.

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VR is 44% more addictive than flat gaming (according to a study)

The Ghost Howls

I care about having a VR ecosystem that is healthy , so of course, I want to know more about its intrinsic risks because only knowing the real risks we may investigate how to solve them. You have recently performed an interesting research study about the addiction susceptibility of VR. What are the practical effects of it?

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How to activate AR in your Oculus Quest Home Menu

The Ghost Howls

I tried this new feature, and I’ve also prepared for you a tutorial to explain to you how to activate it and some of its possible uses! How to use passthrough in your Oculus Quest Home – Video Tutorial. I made a fancy video where I show you how to activate this feature, and some nice experiments I conducted with it.

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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. I also encourage brands to think about how to tell their story with AR.

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Case Study: Boeing Cuts Production Time with AR

AR Insider

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Boeing and Upskill. Enterprise AR: Best Practices & Case Studies, Volume One. Case Study: GE Streamlines Jet Engine Maintenence. High Stakes.

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How To Optimize Your CV For A Career In VR & AR

VRScout

Let’s discuss how to do so properly, as well as cover some of the paths you should consider pursuing in 2021. Internships and volunteering opportunities in professional companies can prove useful in terms of setting the right expectations for how the industry really works. Image Credit: HTC Vive. VR & AR career paths to consider.

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Case Study: Is YouTube the Next AR Marketing Channel?

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Our next case study that hit these marks comes from MAC.