XR for Business Podcast

JANUARY 6, 2020

Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. Magic Leap is one of these Magic Leap devices, you put it on, and your whole world is spatial computing.

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.”

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Road to VR

OCTOBER 31, 2016

Road to VR ‘s Michael Glombicki caught up with two VR/AR investors to get their insight into the opportunities available in the immersive technology space and the strategies they’re employing to capitalise on them. With HoloLens and Magic Leap we’ve seen a broadening of the conference to include augmented reality as well.

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XR Today - Virtual Reality

JULY 29, 2024

” ‘Game-Changing’ HTC Vive Headset Coming Soon HTC has released a YouTube video about the impending release of a ‘game-changing’ Vive headset. HTC posted a video titled ‘HTC VIVE: A Vision for You’ on its company YouTube channel. Magic Leap Ditching its Hardware Business?

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Tech Trends VR

AUGUST 30, 2019

L’Oréal, Ford, HTC Vive, Nestlé and more discuss the future of immersive technologies across different industry verticals in the massively popular VRX webinar series. With EndeavorVR, SuperData (a Nielsen Company), HP Tech Ventures, Paramount and HTC Vive. With NIVEA, L’Oreal, Deutsche Telekom, Nestlé and Magic Leap.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. HTC VIVE and CannonDesign. Magic Leap and VIM AEC.

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Road to VR

JULY 29, 2019

The standard has been in development since April 2017 and is presently supported by virtually every major hardware, platform, and engine company in the VR industry, including key AR players like Magic Leap. Today the group announced the release of OpenXR 1.0, representing the first production-ready version of the standard. OpenXR 1.0

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The Ghost Howls

JANUARY 18, 2023

HTC Vive XR Elite HTC Vive XR Elite (Image by HTC Vive) The star of the event has for sure been the Vive XR Elite, HTC’s latest flagship headset. One is the high cost: HTC markets it as a consumer device, but at that price, not many consumers are going to buy it, so it will be a prosumer one.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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The Ghost Howls

SEPTEMBER 7, 2020

I think this new pricing strategy is very important: $299 has historically been considered as the golden price to start getting mainstream adoption , and Facebook proposing this in the months that lead to the Christmas Holidays may cause a big spike in sales of virtual reality headsets. HTC CEO Yves Maitre resigns. I’ll miss ya, boi.

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Germany Magic Leap Oculus AR 286

The Ghost Howls

OCTOBER 7, 2024

Its userbase is superior to known PCVR headsets like the HTC Vive Pro and Pro 2 and most probably in the next weeks, it will also surpass the Pico 4. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.

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The Ghost Howls

JANUARY 22, 2021

Google can count on the acquisition of North, the experience he has matured by producing Google Glass and investing in Magic Leap, and the fact that it owns the most-used mobile operating system. Magic Leap will meet its fate. Duck Face, Magic Leap One, and me. What about Magic Leap ?

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Augmented Reality Magic Leap AR Apple 476

The Ghost Howls

SEPTEMBER 3, 2023

But the rumors in the past weeks highlighted that the situation of this device is very confusing: Google doesn’t have a clear XR strategy and this confusion also led some key engineers to leave the company. Magic Leap flopped, HoloLens is dead, and even Nreal, with its affordable Light glasses, has not taken off.

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TechCrunch VR

MAY 31, 2023

The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We Image Credits: TechCrunch When HTC began imagining life after the smartphone, it looked a lot like VR. Image Credits: Apple Magic Leap is far from alone in those struggles.

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The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies.

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Real Estate AR Magic Leap Microsoft 53

AllThingsVR

JANUARY 12, 2017

But now the market has actually launched, and we’ve got 12 months of real-world performance and major tech players’ strategies emerging. Facebook (Oculus Rift) and HTC (Vive) had growing pains at launch, whether slower than expected shipping or order cancellations. non-PC full system costs hit $798 — the same as HTC Vive).

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AR Magic Leap Strategy HTC 70

Road to VR

DECEMBER 24, 2016

recently confirmed a $30 million funding round led by Quanta and HTC. recently announced a $30 million Series C round of funding led by Quanta Computer, the world’s largest notebook computer ODM company, along with HTC and other strategic investors. We are very committed to AR/VR,” says David Chang, COO of HTC.

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The Ghost Howls

AUGUST 15, 2018

For instance, I increased a lot the number of my newsletter subscribers when I added the above Hello Bar: I tried different strategies and in the end, I found one that worked better than the others. I haven’t got more subscribers by putting more effort in my blog, I just found a smarter strategy.

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XR Today - Mixed Reality tag

JUNE 6, 2023

At this price, Apple’s primary competitors are the Magic Leap 2, Microsoft’s HoloLens 2, and Varjo’s VR-3 — all enterprise headsets. Many of the world’s midrange enterprise headsets like the Meta Quest Pro, HTC VIVE Elite XR, and Pico 4 Enterprise are priced well below $1,500. A Meta Counteroffensive?

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The Ghost Howls

MARCH 4, 2019

HTC 5G streaming. HTC was at MWC showcasing its new headset Vive Focus Plus together with a 5G network. There was a real 5G network created by HTC where on one side there were some special computers that mocked a rendering farm and on the other side there was a user wearing a Vive Focus Plus. The look it provides is also cool.

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Microsoft HTC AR Augmented Reality 311

The Ghost Howls

JULY 10, 2023

As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy. Regarding the Quest line, he said that Meta pursued a low-price strategy too early, even before the device’s value could be perceived by people.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of Magic Leap would join the event along with many other top executives.

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The Ghost Howls

MAY 25, 2020

This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. Magic Leap raises other $350M. I honestly don’t even know how to report this piece of news: Magic Leap has raised other money, to be exact $350M, and it seems that a healthcare company is involved.

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The Ghost Howls

FEBRUARY 12, 2019

Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. The Vive Pro Eye just launched by HTC at CES (Image by HTC). As platforms for LBAR is conceptually better Hololens or Magic Leap? Magic Leap is one of the most popular AR glasses in this moment(Image by Magic Leap).

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XR Today - Mixed Reality tag

JANUARY 30, 2023

Businesses and firms have become increasingly excited about incorporating both immersive training and metaverse strategies into their company agendas. Additionally, HTC VIVE also launched its XR Elite enterprise headset at the Consumer Electronics Show (CES) 2023 in January.

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Industry AR Education Training 101

The Ghost Howls

OCTOBER 17, 2019

But it was delicious, so the “yes yes” strategy is paying off. Markers can be used to define where to show virtual elements, and in the demo that I tried were used to show virtual Chinese artworks in a room; Leap Motion device on Realmax glasses. Me with a Droolon F1 inside an HTC Vive Cosmos! If you come here, be prepared.

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Eye Tracking AR Leap Motion China 163

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. That’s where I got started with augmented reality.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 HTC – TPE: 2498 – Headset, Content Delivery Platform (non-gaming). Public Companies involved in VR.

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XR Today - Mixed Reality tag

JANUARY 30, 2023

Businesses and firms have become increasingly excited about incorporating both immersive training and metaverse strategies into their company agendas. Additionally, HTC VIVE also launched its XR Elite enterprise headset at the Consumer Electronics Show (CES) 2023 in January.

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The Ghost Howls

AUGUST 24, 2020

You can register on the website for a chance to be part of it; The Last Light, a little gem developed by Magic Leap’s creative people before the big layoffs, has finally been released for free on the Magic Leap store. On Reddit, the news has had an insane amount of upvotes (more than 10K) with all negative comments.

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The Ghost Howls

AUGUST 16, 2019

For instance, there are lots of new headsets being released by hardware companies: just in the last year, there have been the Oculus Quest & Rift S , HTC Vive Focus Plus , HP Reverb , Valve Index , Acer OJO 500, and HoloLens 2 … just to mention the most popular ones. Is it necessary to own all of them? Prioritize your expenses.

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Robert Scoble

MAY 20, 2019

I dragged my camera down to meet her and her team in their offices in Marina Del Rey, near Los Angeles, to get a look at the business visualizations they are building for use in both Spatial Computing headsets, like Magic Leap, and VR, for HTC Vive, Oculus Quest or Rift, or others. BadVR has the answers.

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XR Today - Mixed Reality tag

MAY 30, 2023

Quest 3, A Quick History Most recently, Meta entered a negotiation with Magic Leap to leverage the former’s AR technology for an unspecified immersive device – notably, the deal foreshadows both firms’ monumental presence at AWE this week. Mark Zuckerberg is. It is gonna be a huge deal.

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Apple Immersion Industry Hardware 79

The Ghost Howls

JANUARY 14, 2020

Last year we had nReal showing us that AR can be trendy, and HTC making us dream with the Vive Cosmos. Yes, the biggest companies were not there with a booth (Oculus will probably target the OC6, HTC the VEC, etc…), but it is the first time that I read the XR news from CES and I dont’ remain surprised. Sony Playstation.

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