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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready. Macrumors reported yesterday that the company have recruited two new team member, Zeyu Li from Magic Leap and Yury Petrov from Oculus.

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Data Point of the Week: XR Developers Speak

AR Insider

As with past reports, this survey is done as a primer for the upcoming XRDC Conference. Magic Leap isn’t far behind, growing from 7 percent of current projects to 12 percent of future interest. Shifting to VR, HTC Vive was once the developer favorite in past XRDC surveys. So what are the latest results?

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. The pilot, which used an iPad and HTC Vive powered by Marxent’s 3D Cloud Service, showed that VR increases average order value by 60%. The company’s direction is unclear.

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How Do AR Advertising Platforms Stack Up?

AR Insider

Starting with quantitative analysis ARtillery’s recent survey findings can provide more color. Web AR meanwhile lingers at 18 percent of survey responses. As for apps, they perform well in the survey, but we’ll set them aside for now. Magic Leap is building a software ecosystem around its product.

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RTE 2022 Panel Explores Top XR Use Cases

XR Today - Mixed Reality tag

Shen Ye, Global Head of Products at HTC, Lisa Watts, Vice President of Product Marketing and Developer Programmes at Magic Leap , and Fraser Bowie, Chief Product Officer for NuEyes Technologies spoke at a panel discussion on the adoption of such technologies. HTC #HTCVIVE #VR #LBE pic.twitter.com/ia79RZZhlS. —

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The VRScout Report – The Week in VR Review

VRScout

BMW uses VR to build cars faster & cheaper, Disney uses VR for research for theme parks, get set for Ready Player One in VR, a VR survey, and the investment & funding wrapup, plus much more. THE SURVEY SAYS: PEOPLE LOVE THEIR VR DEVICE. DISNEY USES VR FOR RESEARCH WHILE CEO SAYS WE’LL SEE AR AT THEME PARKS.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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