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APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. ” This is Acer’s kit, the first Windows VR headset to roll out to developers from Microsoft’s partners.

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Strategy Microsoft Long Beach Conference 167

The Ghost Howls

MARCH 4, 2019

Frontal view of the device (Image by Microsoft). The biggest news of the MWC for what concerns XR has been for sure the announcement of the HoloLens 2 by Microsoft. Image by Microsoft). Together with the HoloLens 2, Microsoft has also announced a new version of the Kinect, called Kinect Azure. HTC 5G streaming.

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XR Today - Virtual Reality

OCTOBER 5, 2022

Perhaps the go-to solution for mixed reality innovation in the construction space, Microsoft provides businesses with a unique opportunity to combine real and virtual landscapes. The flexibility of the Microsoft Mesh platform for designing MR experiences makes it easier for businesses to implement the design tools they’re already using.

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JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

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The Ghost Howls

MARCH 4, 2025

And the latest game by Owlchemy Labs, Dimensional Double Shift, which is free to play, just reached 500K downloads as a testament that this strategy works. Fast Travel Games just made Mannequin free to play. There are anyway a couple of considerations that I want to add to Metas statement.

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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VRScout

AUGUST 9, 2018

Microsoft just announced new tools to make it easier for users to build and share their own virtual spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allwing for more customization options.

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ARPost

AUGUST 8, 2022

No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. Catan VR is available for Meta Quest, Rift, Go, Samsung Gear VR, Valve Index, HTC Vive, and Microsoft Mixed Reality. Work in Progress: All On Board! VR Platform. All On Board!

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VRScout

SEPTEMBER 5, 2020

Starblazer is an action-pack real-time strategy game, meaning you’re able to watch your moves play out and see how the battle changes in your favor. Starblazer is available on Oculus Rift, HTC Vive, Valve Index, and Windows Mixed Reality for $19.99 Think of it like a coach directing their team from the sidelines. Endspace VR.

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Road to VR

OCTOBER 30, 2017

Old Enemies – HTC. While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy. New Foes – Microsoft & Co.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. HTC HTC is about to release its offering in the form of the VIVE XR Elite with a release date of February 25 and an entry-level price of $1,099.

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The Ghost Howls

APRIL 22, 2024

Google, Qualcomm, and Samsung announcing a partnership to build an XR headset (Image by Samsung) Google in a few days would have most probably announced at Google I/O its operating system for XR, nicknamed “Android XR” (we don’t know the official name), to kickstart this strategy.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Though various vendors offer enterprise-focused solutions, from HTC VIVE to PICO and beyond, Metas Quest ecosystem is arguably the most popular and versatile option for many companies. The Quest 3S even supports Microsoft office apps. Price: Starting at $299.99 Price: Starting at $299.99

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Beyond that, Metas headsets support: Wireless, standalone capabilities Unlike other companies such as Varjo and HTC VIVE, which primarily offer tethered devices, Meta focuses on convenient, standalone functionality. However, you can also access apps like Zoom, and Microsoft Teams for immersive meetings.

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ARPost

JANUARY 30, 2023

Interestingly, the runner-up is the as-yet-unreleased PlayStation VR 2 with 18%, followed by the HTC VIVE ecosystem at 15%. Microsoft/Minecraft” came in a distant third place with 7% of respondents choosing them as the model metaverse. A further 12% responded with Apple’s ARKit , and another 9% responded with Android’s ARCore.

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Tech Trends VR

FEBRUARY 13, 2020

According to Vinay Narayan VP, Platform Strategy and Developer Community HTC VIVE, this upcoming year will present the most robust ecosystem of innovations yet. Technological innovations will make XR experiences a widely accessible tool for industrial enterprises of any scope and size,” he says.

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APRIL 28, 2017

One of Microsoft’s newest leaders in mixed reality, Mark Bolas, took the stage for a few minutes at Acer’s press conference this week and put into human terms the company’s goals with the technology. Now he is helping define the company’s strategy and vision moving forward into the new medium.

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JANUARY 8, 2017

Microsoft’s $300 partner headsets were on display (although no one was allowed to actually turn them on) and companies like Intel and Qualcomm were showing off impressive reference designs that could mean big things for the future. That company was HTC. HTC’s opposite number right now is Facebook.

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HTC Hardware Strategy Virtual Reality 100

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JULY 24, 2017

The first version of Valve’s SteamVR platform provided us with superior 360 degree room-scale tracking and position-tracked hand input at the hefty price of $799 via HTC’s Vive. Will HTC cut Vive’s price? One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift.

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The Ghost Howls

AUGUST 24, 2020

That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic). The same on Twitter. Other relevant news.

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The Ghost Howls

JUNE 4, 2023

Because if Apple is just going to repeat the same use cases of the HTC Vive and Meta Quest 2, but selling it at $3000, it is just going to fail spectacularly. That’s why the headset should be available by the end of the year, and my bet is that Apple is trying to have it ready before the holidays. But the big question is the “how”.

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The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you.

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OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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XR Today - Mixed Reality tag

DECEMBER 13, 2024

Microsoft has always been quick to invest in innovative new technologies. Even earlier, in 2016, Microsoft introduced the world to arguably the first enterprise-grade mixed reality headset: the HoloLens. Unfortunately, since then, Microsoft has distanced itself from the XR space. But is Microsofts XR journey really over?

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Upload VR

OCTOBER 10, 2022

One day before Meta Connect HTC appears to be teasing a consumer Vive standalone headset. Last week HTC teased a new “small” headset on Twitter, sharing a dark image of the corner of what is presumably the visor. — HTC VIVE (@htcvive) October 10, 2022. — HTC VIVE (@htcvive) October 10, 2022.

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Tech Trends VR

AUGUST 20, 2018

Recently unveiled updates to Microsoft’s social VR platform will allow anyone to build customizable VR spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allowing for more customization options.

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XR Today - Mixed Reality tag

MARCH 12, 2025

Our research found that companies struggle with initial expenses and onboarding strategies, but in the long term, they benefit from quicker, more effective, and less costly training initiatives. In engineering, firms like Intel use HTC VIVE headsets to train team members on reducing electrical accidents within corporate environments.

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UploadVR Between Realities podcast

MAY 14, 2017

Microsoft is partnering with manufacturers like Acer, Lenovo, and HP to create a new line of virtual reality headsets. These devices will be competitively priced, at around $300-$400 each or less, but comparatively, as capable as the highest quality headsets on paper: the Oculus Rift and HTC Vive. What do you think?

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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VRScout

APRIL 27, 2017

In honor of Easter, AfterNow and FLARB put on an MR egg hunt via Microsoft HoloLens. ROM Extraction displayed gameplay using MR to show audiences exactly the kind of strategy-oriented shooter players were going through. Hado, by Meleap , let audiences digitally duke it out with friends and strangers. Google + Tilt Brush. CyberPowerPC.

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Road to VR

OCTOBER 31, 2016

Road to VR ‘s Michael Glombicki caught up with two VR/AR investors to get their insight into the opportunities available in the immersive technology space and the strategies they’re employing to capitalise on them. Over time we think AR and VR converge into a world that the Microsoft folks call “mixed reality.”

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MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Like Microsoft , Google is facing an uphill battle in VR.

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Upload VR

OCTOBER 19, 2022

Reverb G2 leverages Microsoft’s ‘Windows Mixed Reality’ PC VR platform. The Microsoft store has only a handful of VR games and apps, and Microsoft published even its own PC VR content on Steam. But statements from Microsoft and HP don’t give strength to the idea it has much of a future.

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ARPost

JUNE 5, 2023

The “Building Open Standards for the Metaverse” panel moderated by Moor Insights and Strategy Senior Analyst Anshel Sag brought together XR Safety Initiative (XRSI) founder and CEO Kavya Pearlman, XRSI Advisor Elizabeth Rothman, and Khronos Group President Neil Trevett.

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Apple Conference Long Beach Industry 370

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Johnson has worked at Microsoft and Qualcomm before, and she is a very respected executive. Image by HTC Vive). HTC Vive Air is a design concept for a fitness-focused VR headset. News worth a mention.

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The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Image by Microsoft). It is clear that the company is aiming at giving it to players before the launch of Half-Life: Alyx.

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The Ghost Howls

AUGUST 16, 2019

For instance, there are lots of new headsets being released by hardware companies: just in the last year, there have been the Oculus Quest & Rift S , HTC Vive Focus Plus , HP Reverb , Valve Index , Acer OJO 500, and HoloLens 2 … just to mention the most popular ones. Is it necessary to own all of them? Prioritize your expenses.

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