The Ghost Howls

JANUARY 22, 2021

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

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Augmented Reality Magic Leap AR Apple 542

The Ghost Howls

MARCH 4, 2025

Developers are so starting to follow the freemium trend. But there are some substantial differences: for instance, while before you were forced to use the device management solution by Meta , now you can integrate Horizon Managed Solutions with third-party MDM solutions like ArborXR, ManageXR, or Microsoft Intune.

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Education HTC Data Sony 283

Road to VR

OCTOBER 30, 2017

Old Enemies – HTC. While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. New Foes – Microsoft & Co. image courtesy Microsoft. A Tale of Two Headsets. A New Platform for New Foes.

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Oculus Samsung Microsoft Hardware 269

The Ghost Howls

OCTOBER 4, 2021

Image by HTC Vive). HTC is probably going to announce Vive Flow. With a surprise move, HTC Vive has started teasing the launch of a new product. The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. Send me hugs while I’m still human! More info.

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HTC Oculus AR Gaming 387

ARPost

JANUARY 30, 2023

This includes insights into larger emerging technology trends like Web3 and the metaverse. This trend looks like it could be setting up growth in this aspect of the industry within the next few years. Interestingly, the runner-up is the as-yet-unreleased PlayStation VR 2 with 18%, followed by the HTC VIVE ecosystem at 15%.

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Industry AR Gaming Survey 391

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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Unity Microsoft Machine Learning Video 450

Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. Brain-Computer Interfaces. Lighter, Faster, Cheaper.

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Trends Immersion Augmented Reality Haptic 120

Road to VR

DECEMBER 6, 2019

When it comes to the most-searched-for headsets, there’s been three clear leaders during the 2016, ’17, and ’18 holiday shopping seasons: PlayStation VR, Oculus Rift, and HTC Vive. times Oculus Rift, 5 times HTC Vive, and many times greater than other headsets like Valve Index, Oculus Go, Pimax, and Samsung Odyssey.

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Sony Data Google Oculus 246

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

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China Industry Government Hardware 393

ARPost

SEPTEMBER 12, 2022

Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara. So Much More to See at AWE EU 2022.

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Europe Conference Microsoft Course 365

ARPost

FEBRUARY 14, 2020

As virtual reality technology gained prominence, the use of VR devices like the Samsung Gear VR, Oculus VR, and HTC Vive, have also become popular. Some VR Gaming Market Trends Which Determine Its Consistent Growth. Sony, Nintendo, and Microsoft are expected to reduce the prices for their game products in the coming years.

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Gaming Virtual Reality Head Mounted Display Entertainment 392

ARPost

APRIL 22, 2022

We’ll examine some of the major trends and findings of the report, and look at it in the context of the larger policy and standards movement in XR. The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. About the “Thinking Ahead About XR” Report.

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Data Industry Technology Immersion 421

XR Today - Augmented Reality tag

AUGUST 20, 2024

Following the landmark VR headset adoption trend kicked off by accessible Meta Quest 2 headsets, interest is shifting to the next big trend in XR: AR smart glasses and mixed reality headsets. 2024 may be the start of an XR shift. The development of XR for enterprises and consumers is notably rising in the US and EU.

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Trends AR South Korea Augmented Reality 116

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). The product’s main feature was 3D graphical renderings of U.S. cities, starting with San Francisco.

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Immersion San Francisco Construction Google 328

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Image by Microsoft). It is clear that the company is aiming at giving it to players before the launch of Half-Life: Alyx.

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Hand tracking AR Oculus HTC 301

VRScout

APRIL 27, 2017

Situated in Los Angeles, an undisputed international epicenter of the VR industry, VRLA is always something of a bellwether when it comes to VR trends—solidifying what’s been emerging over the past few months, and setting the stage for the great new innovations on the way. Google + Tilt Brush. Pillow’s Willow / LUMO Labs.

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Los Angeles Trends Conference Strategy 190

VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces. Peoples’ eyes are popping out, but these guys are going up against Apple and Microsoft, hoping to develop a third way.

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AR Magic Leap Conference North America 273

ARPost

FEBRUARY 6, 2023

Given that our technological advancements, consumer behavior, and tech trends continue to evolve at breakneck speed, being aware of metaverse and XR predictions can help you better prepare for the future. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

DECEMBER 21, 2020

Virtual humans powered by AI are one of the big trends of the moment. We already have VTubers and virtual influencers (like Lil Miquela), but the future trend is having completely automated humans that can interact with all users as if they were real people. HTC is going to deprecate Vive Pro and Vive Pro Eye.

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AR HTC Simulation Trends 231

XR Today - Mixed Reality tag

AUGUST 9, 2024

NVIDIA Blackwell Delays Affect Meta and Microsoft XR/GenAI Goals NVIDIA’s highly anticipated Blackwell chipset faces a delay due to design flaws. Furthermore, XR companies like Microsoft and Meta are investing in AI-empowered XR services. Hopefully, the delays with Blackwell will not hinder Meta and Microsoft’s XR objectives.

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Microsoft Head Mounted Display Samsung Hardware 92

AR Insider

FEBRUARY 18, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Google Earth VR also isn’t multiplayer and is only available on PC VR, such as HTC Vive. 3 D mapping is a technology that’s perpetually on the horizon.

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Immersion Hand tracking Google Data 357

Tech Trends VR

AUGUST 20, 2018

Recently unveiled updates to Microsoft’s social VR platform will allow anyone to build customizable VR spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allowing for more customization options.

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Virtual Reality Trends Strategy Microsoft 168

The Ghost Howls

MARCH 21, 2021

Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Vive Facial Tracker works also with non-HTC headsets. More info (Official Nreal website with purchase link) More info (Post on Vodafone DE blog). News worth a mention.

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Sony Controllers AR Haptic 457

ARPost

MARCH 31, 2023

So, in the past few weeks we have seen big tech, including Meta and Microsoft, announce massive layoffs , mostly to their XR division and at the same time, pivoting towards artificial intelligence and generative content. The hardware consisted of blue HTC Vive Pros connected to the gaming PCs above.

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Virtual Reality Simulation Hand tracking Haptic 419

XR Today - Mixed Reality tag

JANUARY 28, 2025

Though various vendors offer enterprise-focused solutions, from HTC VIVE to PICO and beyond, Metas Quest ecosystem is arguably the most popular and versatile option for many companies. The Quest 3S even supports Microsoft office apps. Price: Starting at $299.99

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Training Virtual Reality Software Healthcare 114

VRScout

NOVEMBER 5, 2016

It was announcements and product launches galore with news coming from key players like Oculus, Sony, Microsoft and Google dominating the headlines almost every week. HTC Vive at GameStop. I started noticing this trend about a few months ago. So what’s next? Well, it’s time to start talking about VR and Holidays.

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Retail Portland Virtual Reality Florida 150

The Ghost Howls

SEPTEMBER 22, 2019

Probably Oculus will showcase some AR/MR prototypes to journalists , to show its new trend in not developing only VR headsets, but also AR ones (see the above news about the partnership with Luxottica). HTC has a new CEO: Yves Maitre. HTC, one of the most important companies in the VR landscape, has now a new boss: Yves Maitre.

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AR Apple Oculus Augmented Reality 343

The Ghost Howls

MARCH 7, 2022

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. He stated that “(Metaverse-related devices) are now the talk of the town, so we have buckled down to a task to cope with the trend. It is not clear what this device would be.

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Samsung Machine Learning Sony Virtual Reality 392

ARPost

JUNE 5, 2023

Lucid Realities: A Glimpse Into the Current State of Generative AI After two full days of people talking about how AI is a magical world generator that’s going to take the task of content creation off of the shoulders of builders, Microsoft Research Engineer Jasmine Roberts set the record straight.

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Apple Conference Long Beach Industry 370

UploadVR Between Realities podcast

NOVEMBER 28, 2016

The launch of the Oculus Rift, HTC Vive, PlayStation VR, and Google Daydream, however, are several of the highest highs. One man that acutely recognizes that growing trend is Otto Berkes. In his time at Microsoft, he helped create the high-quality Xbox brand that’s globally recognized as one of the leading game consoles.

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Virtual Reality Microsoft Gaming Industry 100

XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

At the same time, major workplace application developers Microsoft debuted its follow-up to Altspace VR and Immersed debuted an MR headset which could rival the biggest names on the market. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.

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Microsoft Immersion Real Estate Washington 70

AR Insider

OCTOBER 6, 2020

Microsoft is doing the same with Hololens. Oculus, HTC and Playstation are doing it in VR,” said 8th Wall’s Erik Murphy-Chutorian. Compared to the mature smartphone market that has two platforms, AR (and VR for that matter) have several, which could compel web AR and its cross-platform advantages.

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AR Survey Exercises Magic Leap 267

XR Today - Mixed Reality tag

AUGUST 8, 2022

XR has rapidly emerged as one of the most powerful new trends in the gaming landscape. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. The constantly-evolving ARKit adapts to suit the latest trends and innovations in the XR world.

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Gaming Unity Augmented Reality Microsoft 111

ARVR

FEBRUARY 5, 2021

In 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). Trending AR VR Articles: 1. The product’s main feature was 3D graphical renderings of U.S.

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Immersion San Francisco Construction Virtual Reality 130

TechCrunch VR

NOVEMBER 7, 2021

As an investor in VR and AR since 2016, I find it cautiously encouraging to hear all the talk of “metaverse” on trending business channels today. Could this really be the time for VR? Facebook’s billion-dollar acquisition of Oculus in 2014 more than showed Zuck’s hand, though it would be another seven years until the pivot actually happened.

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Hardware Strategy Microsoft Google 103

ARVR

DECEMBER 11, 2020

Facebook came with the Oculus Quest 1 & 2 , then Microsoft with the Hololens2 with hand tracking capabilities; but there are limitations in dealing with occlusions and in tracking outside the camera’s field of view on the headset. VRFree System by Sensoryx Trending AR VR Articles: 1. Optimizing 3D models for Augmented Reality 3.

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Hand tracking Haptic Real Estate Augmented Reality 130

ARPost

APRIL 1, 2020

So here at HTC and at VIVEPORT we have decided to share some of the insights that we would normally share at GDC in a series of relatively short, concentrated web sessions.”. Book-Larsson, presented “A Step Ahead of the Curve: Using Data Trends to Build a Successful VR Experience.” VR sessions tend to be relatively short.

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Data Conference Gaming Hardware 198