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Spatial Beats: Magic Leap, Microsoft & HTC

AR Insider

New names and old ones round out this week in XR with big funding for Magic Leap, and Sky Mavis,… Continue reading → Spatial Beats: Magic Leap, Microsoft & HTC. The post Spatial Beats: Magic Leap, Microsoft & HTC appeared first on AR Insider.

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The XR Week Peek (2021.03.08): Microsoft launches Mesh, HTC and Pico tease new hardware, and more!

The Ghost Howls

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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Trends and predictions for XR in 2024

The Ghost Howls

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. Many companies always follow the trends set by Apple, and the XR field is no exception to this rule. Basically, Google could try to be for standalone devices what Steam has been for the PC VR ones.

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Top 5 E-Commerce AR and VR Trends To Follow in 2023

ARPost

Looking ahead to 2023, there are six exciting trends in the AR shopping space to keep an eye on. Companies like Google, Microsoft, Lenovo, and Vuzix are developing smart glasses to enhance the AR experience. This trend becomes possible thanks to avatar platforms and AR features such as image targets and body tracking.

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The XR Week Peek (2022.12.19): Carmack leaves Meta, HTC teases its headset, and more!

The Ghost Howls

HTC to reveal its headset at CES. After many weeks of teasing, HTC is finally ready to unveil its new headset at CES. I expect the usual HTC headset, with technical innovations, but a price that doesn’t make it compelling for users. More info (HTC’s new headset — Road To VR) More info (HTC’s new headset — Upload VR).

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Optimistic Market Forecasts Declare AR Smart Glasses Uptick – Leveraging AI, Biometric, Sustainability Trends

XR Today - Augmented Reality tag

Following the landmark VR headset adoption trend kicked off by accessible Meta Quest 2 headsets, interest is shifting to the next big trend in XR: AR smart glasses and mixed reality headsets. 2024 may be the start of an XR shift. The development of XR for enterprises and consumers is notably rising in the US and EU.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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