The Ghost Howls

MAY 17, 2021

Image by HTC Vive). HTC launches Vive Focus 3 and Vive Pro 2. In the end, the rumors were correct and HTC launched two headsets at VIVECON: the Vive Pro 2 and the Vive Focus 3 Business Edition. But this device got also some criticism: first of all , HTC has not released new controllers and still sells it with the old Wands.

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Eye Tracking HTC China Amazon 382

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Strategy Microsoft Magic Leap Apple 361

The Ghost Howls

JANUARY 20, 2021

But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! I expect all these trends to continue in 2021, for a year that will see the growth of the technology on all its sides (software and hardware).

Virtual Reality 535

Virtual Reality Trends China HTC 535

The Ghost Howls

JANUARY 11, 2022

HTC Vive Wrist Tracker. HTC Vive Wrist Tracker (Image by HTC). HTC has made an announcement at this CES and it has been a pretty cool one. To showcase its functionality, HTC showed some videos of the tracker in use to improve the performances of hands tracking and also with the tracker installed on external props.

AR 545

AR Haptic Las Vegas HTC 545

Tech Trends VR

FEBRUARY 13, 2020

Unity’s Latest Trends Report Declares 2020 will be a Breakthrough Year for XR. According to Vinay Narayan VP, Platform Strategy and Developer Community HTC VIVE, this upcoming year will present the most robust ecosystem of innovations yet. Alice Bonasio is a XR and Digital Transformation Consultant and Tech Trends’ Editor in Chief.

Trends 377

Trends Unity Study Industry 377

Road to VR

OCTOBER 30, 2017

Old Enemies – HTC. While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. New Foes – Microsoft & Co. image courtesy Microsoft. A Tale of Two Headsets. A New Platform for New Foes.

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Oculus Samsung Microsoft Hardware 261

The Ghost Howls

JANUARY 22, 2021

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

Augmented Reality 503

Augmented Reality Magic Leap AR Apple 503

ARPost

JANUARY 30, 2023

This includes insights into larger emerging technology trends like Web3 and the metaverse. This trend looks like it could be setting up growth in this aspect of the industry within the next few years. Interestingly, the runner-up is the as-yet-unreleased PlayStation VR 2 with 18%, followed by the HTC VIVE ecosystem at 15%.

Industry 391

Industry AR Gaming Survey 391

Road to VR

DECEMBER 6, 2019

When it comes to the most-searched-for headsets, there’s been three clear leaders during the 2016, ’17, and ’18 holiday shopping seasons: PlayStation VR, Oculus Rift, and HTC Vive. times Oculus Rift, 5 times HTC Vive, and many times greater than other headsets like Valve Index, Oculus Go, Pimax, and Samsung Odyssey.

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Sony Data Google Oculus 246

ARPost

SEPTEMBER 12, 2022

Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara. So Much More to See at AWE EU 2022.

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Europe Conference Microsoft Course 365

ARPost

FEBRUARY 14, 2020

As virtual reality technology gained prominence, the use of VR devices like the Samsung Gear VR, Oculus VR, and HTC Vive, have also become popular. Some VR Gaming Market Trends Which Determine Its Consistent Growth. Sony, Nintendo, and Microsoft are expected to reduce the prices for their game products in the coming years.

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Gaming Virtual Reality Head Mounted Display Entertainment 392

ARPost

APRIL 22, 2022

We’ll examine some of the major trends and findings of the report, and look at it in the context of the larger policy and standards movement in XR. The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. About the “Thinking Ahead About XR” Report.

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Data Industry Technology Immersion 421

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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Unity Microsoft Machine Learning Apple 392

The Ghost Howls

OCTOBER 4, 2021

Image by HTC Vive). HTC is probably going to announce Vive Flow. With a surprise move, HTC Vive has started teasing the launch of a new product. The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. Send me hugs while I’m still human! More info.

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HTC Oculus AR Gaming 325

VRScout

APRIL 27, 2017

Situated in Los Angeles, an undisputed international epicenter of the VR industry, VRLA is always something of a bellwether when it comes to VR trends—solidifying what’s been emerging over the past few months, and setting the stage for the great new innovations on the way. Google + Tilt Brush. Pillow’s Willow / LUMO Labs.

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Los Angeles Trends Conference Strategy 190

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

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China Industry Government Hardware 344

VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces. Peoples’ eyes are popping out, but these guys are going up against Apple and Microsoft, hoping to develop a third way.

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AR Magic Leap Conference North America 273

ARPost

FEBRUARY 6, 2023

Given that our technological advancements, consumer behavior, and tech trends continue to evolve at breakneck speed, being aware of metaverse and XR predictions can help you better prepare for the future. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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Virtual Reality Unreal Technology Entertainment 400

Tech Trends VR

AUGUST 20, 2018

Recently unveiled updates to Microsoft’s social VR platform will allow anyone to build customizable VR spaces. The two new world-building kits are based on Altspace’s most popular environments: Campfire and Alien World / Origin but Microsoft says they’re aiming to release more kits soon, as well as allowing for more customization options.

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Virtual Reality Trends Strategy Microsoft 168

The Ghost Howls

DECEMBER 21, 2020

Virtual humans powered by AI are one of the big trends of the moment. We already have VTubers and virtual influencers (like Lil Miquela), but the future trend is having completely automated humans that can interact with all users as if they were real people. HTC is going to deprecate Vive Pro and Vive Pro Eye.

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AR HTC Simulation Trends 221

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). The product’s main feature was 3D graphical renderings of U.S. cities, starting with San Francisco.

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Immersion San Francisco Construction Google 272

The Ghost Howls

MARCH 21, 2021

Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Vive Facial Tracker works also with non-HTC headsets. More info (Official Nreal website with purchase link) More info (Post on Vodafone DE blog). News worth a mention.

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Sony Controllers AR Haptic 450

XR Today - Augmented Reality tag

AUGUST 20, 2024

Following the landmark VR headset adoption trend kicked off by accessible Meta Quest 2 headsets, interest is shifting to the next big trend in XR: AR smart glasses and mixed reality headsets. 2024 may be the start of an XR shift. The development of XR for enterprises and consumers is notably rising in the US and EU.

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Trends AR South Korea Augmented Reality 92

ARPost

MARCH 31, 2023

So, in the past few weeks we have seen big tech, including Meta and Microsoft, announce massive layoffs , mostly to their XR division and at the same time, pivoting towards artificial intelligence and generative content. The hardware consisted of blue HTC Vive Pros connected to the gaming PCs above.

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Virtual Reality Simulation Hand tracking Haptic 419

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Image by Microsoft). It is clear that the company is aiming at giving it to players before the launch of Half-Life: Alyx.

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Hand tracking AR Oculus HTC 248

AR Insider

FEBRUARY 18, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Google Earth VR also isn’t multiplayer and is only available on PC VR, such as HTC Vive. 3 D mapping is a technology that’s perpetually on the horizon.

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Immersion Hand tracking Google Data 315

XR Today - Mixed Reality tag

AUGUST 9, 2024

NVIDIA Blackwell Delays Affect Meta and Microsoft XR/GenAI Goals NVIDIA’s highly anticipated Blackwell chipset faces a delay due to design flaws. Furthermore, XR companies like Microsoft and Meta are investing in AI-empowered XR services. Hopefully, the delays with Blackwell will not hinder Meta and Microsoft’s XR objectives.

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Microsoft Head Mounted Display Samsung Hardware 67

ARPost

JUNE 5, 2023

Lucid Realities: A Glimpse Into the Current State of Generative AI After two full days of people talking about how AI is a magical world generator that’s going to take the task of content creation off of the shoulders of builders, Microsoft Research Engineer Jasmine Roberts set the record straight.

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Apple Conference Long Beach Industry 370

UploadVR Between Realities podcast

NOVEMBER 28, 2016

The launch of the Oculus Rift, HTC Vive, PlayStation VR, and Google Daydream, however, are several of the highest highs. One man that acutely recognizes that growing trend is Otto Berkes. In his time at Microsoft, he helped create the high-quality Xbox brand that’s globally recognized as one of the leading game consoles.

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Virtual Reality Microsoft Gaming Industry 100

The Ghost Howls

SEPTEMBER 22, 2019

Probably Oculus will showcase some AR/MR prototypes to journalists , to show its new trend in not developing only VR headsets, but also AR ones (see the above news about the partnership with Luxottica). HTC has a new CEO: Yves Maitre. HTC, one of the most important companies in the VR landscape, has now a new boss: Yves Maitre.

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AR Apple Oculus Augmented Reality 296

The Ghost Howls

MARCH 7, 2022

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. He stated that “(Metaverse-related devices) are now the talk of the town, so we have buckled down to a task to cope with the trend. It is not clear what this device would be.

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Samsung Machine Learning Sony Virtual Reality 343

AR Insider

OCTOBER 6, 2020

Microsoft is doing the same with Hololens. Oculus, HTC and Playstation are doing it in VR,” said 8th Wall’s Erik Murphy-Chutorian. Compared to the mature smartphone market that has two platforms, AR (and VR for that matter) have several, which could compel web AR and its cross-platform advantages.

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AR Survey Exercises Magic Leap 256

The Ghost Howls

JANUARY 10, 2022

A Horizon game is coming for this new headset, and some rumors talk also about Half-Life: Alyx potentially be available in the future; HTC has announced the Vive Wrist Tracker, a 6 DOF tracker for the Vive Focus 3. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies.

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Apple Simulation Las Vegas Haptic 335

The Ghost Howls

DECEMBER 1, 2019

From these data, it is clearly readable that 2020 won’t be the “year of VR” , but will be a year in which VR will improve and grow, following the trends of 2019 (enterprise first). Microsoft now sees VR as a high priority for Flight Simulator. You know, Microsoft only adds VR when people ask for it…. Some news on VR content.

Gaming 41

Gaming Czech Republic Microsoft AR 41

ARVR

FEBRUARY 5, 2021

In 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). Trending AR VR Articles: 1. The product’s main feature was 3D graphical renderings of U.S.

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Immersion San Francisco Construction Virtual Reality 130

TechCrunch VR

NOVEMBER 7, 2021

As an investor in VR and AR since 2016, I find it cautiously encouraging to hear all the talk of “metaverse” on trending business channels today. Could this really be the time for VR? Facebook’s billion-dollar acquisition of Oculus in 2014 more than showed Zuck’s hand, though it would be another seven years until the pivot actually happened.

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Hardware Strategy Microsoft Google 103

The Ghost Howls

JULY 14, 2019

All the other major companies (Samsung, Huawei, etc…) are working on AR and Apple for sure can’t stop experimenting with if it doesn’t want to miss the next communication platform as Microsoft did with Windows Phone. Microsoft has released this week a new video showing how the game will work.

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Apple AR Oculus Augmented Reality 176