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China’s Largest Telecom Forms Metaverse Industry Alliance, Including Xiaomi, Huawei, HTC & Unity

Road to VR

” At MWC Shanghai, state-owned China Mobile announced the first batch of 24 members of the alliance, including Huawei, Xiaomi, HTC Vive, Unity China, NOLO, XREAL (formerly Nreal), AI company iFlytek, video streaming platform MGTV, and cloud streaming platform Haima Cloud. ” China Mobile isn’t new to the space.

Unity 354
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Top XR Vendors Majoring on Retail and Ecommerce for 2022

XR Today - Virtual Reality

The extended reality environment is taking the retail and ecommerce landscape by storm. Offering a convenient way to provide consumers with product information, enhanced shopping experiences, and better customer service, XR is quickly becoming a table stakes part of the new digital retail space. Magic Leap.

Retail 324
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The XR Week Peek (2021.03.16): HTC launches Tracker 3.0, Facebook has 10,000 people working on XR, and more!

The Ghost Howls

Image by Road To VR, from HTC images). HTC launches Vive Tracker 3.0 HTC was not teasing a new standalone headset, but a new Vive Tracker. I know that many of you won’t be excited by this news, but remember the Vive Tracker is one of the most successful accessories ever created by HTC. Come and visit it!

HTC 519
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Open-Source VIRTUOSO SDK for Unreal Engine – a Standard Framework for XR Development

ARPost

Immersive experiences are in greater demand in all fields: for home entertainment, for training in various industries, and for retail and marketing. An Epic Games MegaGrant Brought VIRTUOSO SDK to the Unity World. The VIRTUOSO SDK for XR development is available as a full open-source release for the Unity game engine on Github.

Unreal 371
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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Autoliv and Unity. Leveraging real-time 3D technology with the help of the Unity ecosystem , the tier 1 automotive brand has been able to develop a modern product visualisation experience designed specifically to enhance sales and marketing operations. Rinnai and HTC VIVE. Arksen, Varjo and Unity.

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XR Talks: Shaping the Future of Commerce, Part I

AR Insider

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. Brand spending on AR ads is on track reach $1.41

Retail 289
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GDC 2018 ‘Day 1’ Roundup – Vive Pro Pricing, Magic Leap SDK, Nvidia RTX, and More

Road to VR

Image courtesy HTC. HTC have finally revealed the price and release date of the anticipated Vive Pro , opening preorders globally at Vive.com and other retailers. Magic Leap has launched the SDK for the device’s Lumin OS , with support for Unity and Unreal engines. Magic Leap announcements. image courtesy Magic Leap.