Cats and VR

OCTOBER 30, 2017

Many gaming pundits have been saying the PSVR has been missing from Sony's long term battle strategy due to a lackluster presence at both E3 and Tokyo Game Show. Despite the over 1 million PSVR units sold and the acclaim of content like Resident Evil 7 it does not seem to get the credit that the HTC Vive and Oculus Rift get.

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Sony Gaming Strategy Europe 102

ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. HTC HTC is about to release its offering in the form of the VIVE XR Elite with a release date of February 25 and an entry-level price of $1,099.

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Hardware Magic Leap Eye Tracking Apple 362

UploadVR Between Realities podcast

OCTOBER 13, 2016

Sony is about to bring the third weapon to the high-end VR fight, and it could have a major impact on the market. The combination of content, pricing, and simplicity may mean that Sony could take a dominant position in the market over competition like HTC and Oculus. VR for Everyone. It’s all about games and nothing else.”.

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Sony Virtual Reality Head Mounted Display Strategy 100

UploadVR Between Realities podcast

JANUARY 29, 2017

There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? HTC/Microsoft .

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Microsoft HTC Apple Oculus 100

The Ghost Howls

SEPTEMBER 3, 2023

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. I’m pretty sure that Sony is waiting the next few months to make some moves, there’s still the Black Friday and the Christmas Holiday that have to happen, but at the moment I do not see this device as disruptive to our ecosystem.

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Apple Samsung Eye Tracking Google 398

Tech Trends VR

FEBRUARY 2, 2019

In homage to the greatest movie ever made, Sony Pictures Virtual Reality – the VR arm of Sony Pictures Entertainment – has developed a virtual reality game that puts you in a Punxsutawney time loop. The game will comes to PlayStation, Oculus Rift and HTC Vive later this year. Click To Tweet. Click To Tweet.

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Trends Virtual Reality Motion Capture Sony 267

UploadVR Between Realities podcast

FEBRUARY 13, 2017

Still one of the better games for Sony’s PlayStation VR headset, Secret Sorcery’s Tethered [ Review: 7/10 ] will soon be landing on other platforms. The UK-based developer this month confirmed that Tethered is on its way to both the Oculus Rift and HTC Vive on PC.

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Controllers Sony Head Tracking Strategy 237

Road to VR

DECEMBER 5, 2017

Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. The event takes place at the San Francisco Marriot Marquis this week on December 7th and 8th. Check out all the latest VRX details here.

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San Francisco AR HTC Google 196

AR Insider

JANUARY 13, 2020

That milestone has now been reached, as announced at Sony’s CES press conference. According to ARtillery Intelligence’s consumer survey with Thrive Analytics’ , PSVR has higher satisfaction than HTC VIVE for the third year in a row (see below). Conceptually, this is a very Nintendo-like strategy, a la Wii and Switch.

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Survey Data Strategy Oculus 195

UploadVR Between Realities podcast

MARCH 19, 2017

We don’t have a lot of numbers for VR headset sales yet; Sony is the only one to provide official data of the three high-end headset makers. HTC Hits Out At Rift Exclusives. HTC may not have a big conference like Oculus Connect over in the west, but over in China it makes headlines with its Vive Ecosystem Conference.

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Conference HTC China Sony 116

Tech Trends VR

APRIL 9, 2018

We expect stand-alone headsets like the Oculus Go and HTC Vive Focus to ignite a new wave of growth that will help broaden the appeal of virtual reality, particularly with businesses and in education,” says George Jijiashvili, CCS Insight’s senior analyst for wearables.

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AR Augmented Reality Virtual Reality Trends 317

Road to VR

SEPTEMBER 29, 2017

We clicked the moment we met with them – the team literally started on go-to-market strategy during our first meeting. Tech Crunch got a hands-on with an early demo of Varjoi’s tech back in June, which packed a pair of high-resolution Sony MicroOLED displays measuring 0.7 inches diagonally, boasting 3,000 pixels per inch (PPI).

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Head Mounted Display Technology Strategy AR 225

ARPost

SEPTEMBER 5, 2019

The agents have to wait until the building is complete in order to step in and build out a selling strategy and messaging points. Once the strategy is established, VR can continue to be an essential visualization tool in the sales process, as it can communicate the final property to a client. With VR, that is no longer the case.

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Real Estate Architecture Immersion Augmented Reality 269

TechCrunch VR

NOVEMBER 7, 2021

Hardware platforms from Google, Microsoft, Sony, HTC, Steam and others were announced with great fanfare, though these investments were largely scrapped or defunded a few years later, leaving a dearth of VR hardware platform options. The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 103

The Ghost Howls

OCTOBER 7, 2024

Its userbase is superior to known PCVR headsets like the HTC Vive Pro and Pro 2 and most probably in the next weeks, it will also surpass the Pico 4. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.

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VRScout

JUNE 18, 2019

HTC – Vive Pro Eye. Sony London Studio – Blood & Truth. Happy Finish, H+K Strategies & Ford – Ford ‘WheelSwap’ VR. VR Hardware of the Year: Oculus – Quest. VRgineers – XTAL 5K HMD. Oculus – Rift S. VR Electronics – Teslasuit. HP – Reverb VR Headset. VR Game of the Year: SIEE & ASOBI Team – ASTRO BOT Rescue Mission.

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Simulation Training Healthcare Entertainment 412

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government Hardware 309

UploadVR Between Realities podcast

DECEMBER 29, 2016

The HTC Vive should not exist. For a troubled company that’s spent much of the past few years making losses instead of profits, the niche and expensive VR market is the last place HTC is going to make a quick buck. And yet here we are, with the smartphone maker and Valve seemingly in it for the long haul. Expected Expense.

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HTC China Asia Oculus 224

Road to VR

JANUARY 3, 2020

While the company had originally collaborated with HTC to create the Vive, this time around Valve opted to handle everything on their own. But it’s also made for an awkward relationship between Valve and HTC who are now positioned more as competitors than partners. Image courtesy HTC. Image courtesy Valve. Vive Cosmos.

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Gaming Oculus HTC Sony 226

The Ghost Howls

JANUARY 18, 2021

HTC predicts the rise of all-in-two devices. Speaking with Upload VR, HTC VIVE EMEA General Manager Graham Wheeler has predicted for 2021 the rise of all-in-two devices, that is lightweight viewers that are connected to smartphones (or also PCs sometimes). But this news is interesting because it shows HTC’s views on the topic.

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Data AR HTC Training 485

The Ghost Howls

JANUARY 21, 2020

We have also to consider that in 2019, most of VR companies (Valve, Oculus, HTC, etc…) have already launched their devices, and given that VR headsets have usually a lifecycle of 2-3 years, I’m not expecting them to announce something new next year. HTC will focus more on the enterprise market.

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Virtual Reality Oculus Trends AR 439

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

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The Ghost Howls

JANUARY 18, 2023

HTC Vive XR Elite HTC Vive XR Elite (Image by HTC Vive) The star of the event has for sure been the Vive XR Elite, HTC’s latest flagship headset. One is the high cost: HTC markets it as a consumer device, but at that price, not many consumers are going to buy it, so it will be a prosumer one.

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AR Magic Leap Razer Augmented Reality 387

UploadVR Between Realities podcast

JULY 24, 2017

The first version of Valve’s SteamVR platform provided us with superior 360 degree room-scale tracking and position-tracked hand input at the hefty price of $799 via HTC’s Vive. Will HTC cut Vive’s price? One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift.

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Microsoft HTC Controllers Google 190

The Ghost Howls

SEPTEMBER 21, 2020

It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Oculus and HTC), there were some cases when this sensor could actually prove to be very useful for some experiments. Image by Sony). Even Apple uses modified ARM chips. And the fact that it was not on sale was frustrating.

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Leap Motion Machine Learning Sony Data 239

The Ghost Howls

JULY 4, 2022

I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Then, PSVR Without Parole has reported that Sony has learned from the errors of the PSVR 1, and so it has made the cable of the PSVR 2 detachable. HTC releases its “metaverse phone”. Some news on content.

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Machine Learning Eye Tracking Unity Hardware 370

VRWorld

NOVEMBER 27, 2017

Meanwhile, Sony, Oculus , and HTC continue to dominate the VR hardware marketplace, with an 86% combined market share. VR adoption in the consumer segment is highly dependent on price, and Oculus’ strategy of lowering prices has definitely helped drive adoption,” said Canalys Research Analyst Vincent Thielke.

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Sony Japan Healthcare Virtual Reality 53

AllThingsVR

JUNE 21, 2016

Read the chronological order of events below: 1) Oculus came under fire last week then it transpired that Giant Cop from Other Ocean , which was first announced for the HTC Vive, would now be releasing first on the Rift. You see Sony investing in their content the same way,” he said. So what is really going on?

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Sony HTC Oculus Industry 79

UploadVR Between Realities podcast

JANUARY 2, 2017

Supported Headsets: Oculus Rift, PlayStation VR, HTC Vive. Supported Headsets: HTC Vive, Oculus Rift, PlayStation VR. Supported Headsets: HTC Vive. One of E3’s biggest surprises on the VR front, Bethesda is trying to fit all of its popular 2015 RPG into the HTC Vive with position-tracked controls. Snail Games.

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Gaming HTC Oculus Controllers 211

The Ghost Howls

MAY 13, 2024

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. The second is that “mistaken model of the strategic motivations”, which seems to aim at the fact that Meta has a clear strategy that is not (only) about data mining this time.

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Leap Motion Hand tracking Apple Data 296

UploadVR Between Realities podcast

JANUARY 13, 2017

Guerrilla Cambridge, the Sony-owned developer behind PlayStation VR multiplayer FPS, RIGS: Mechanised Combat League [ Review: 8/10 ], was confirmed to be closing just a few months on from the game’s launch last October. It occupied the entire second floor of a massive structure at Sony’s booth.

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Sony Industry Gaming Strategy 100

UploadVR Between Realities podcast

DECEMBER 11, 2016

Speaking today at the VRX conference in San Francisco, SuperData analyst Stephanie Llamas said that the company scaled back its forecast for PSVR because of scarcity of supply at the initial launch and the lack of marketing Sony put into the headset’s October debut. SuperData scaled back its forecast from 2.6

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Software San Francisco Google Data 241

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Trends Apple Google Unity 419

The Ghost Howls

OCTOBER 2, 2023

I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. More info News worth a mention Information leaks on Vive’s inside-out Tracker There is a new leak about the inside-out tracked Vive Tracker that HTC teased a few months ago.

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Las Vegas Amazon Controllers Gaming 358

The Ghost Howls

JANUARY 27, 2020

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. PSVR 2 could be revealed next month.

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Samsung Survey Unity Oculus 416

XR Today - Virtual Reality

JULY 29, 2024

” ‘Game-Changing’ HTC Vive Headset Coming Soon HTC has released a YouTube video about the impending release of a ‘game-changing’ Vive headset. HTC posted a video titled ‘HTC VIVE: A Vision for You’ on its company YouTube channel. Magic Leap Ditching its Hardware Business?

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Magic Leap HTC Hardware Italy 159

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of Magic Leap would join the event along with many other top executives. Conference A-List Attendees.

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