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.” SteamVR will also be joined on Mac systems by the Unreal and Unity video game engines, all tying directly into today’s newly announced Metal 2 video-processing API. Also continuing the theme of VR support for Mac, Industrial Light and Magic staffers demonstrated the first-ever native HTC Vive demo on a Mac system.
That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .
Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022. HTC Vive stands out as one of the market leaders among companies creating XR solutions specifically for the enterprise and business landscape. There are even tools available with built-in hand and eye tracking.
That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.
Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? Balance your preferred gameplay style against your resources during fun, fast paced action! Why not both?
Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.
Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. We start our list of XR events in 2021 with AWE Asia because of the sheer size of the opportunities to explore and network.
Furthermore, HTC already has a setup that works without SteamVR stations , and it is more expensive than this one, but HTC has more experience with trackers. This could be huge. But we need more hands-on impressions on them to see how much this could become feasible. Expect it to be pricey, though.
Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. Other companies who are officially part of the group responsible for developing OpenXR—like AMD, ARM, NVIDIA, HTC, Valve, Unity, and others—voiced support for the 1.0 OpenXR 1.0
The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. HTC releases its “metaverse phone”. Image by Unity Technologies). Other relevant news.
Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. The Unity Cube is an experiment from developer Tony “SkarredGhost” Vitillo to test the limits of what Oculus will allow into the App Lab program. That’s right, baby.
In any case, VR holds far greater capabilities than video calls according to HTC’s David Sapienza in his recent talk. At a very foundational level, one issue is hardware ubiquity, according to Unity Labs’ XR Research Lead Timoni West (see our past interview ). We all know this. ” Activation Energy.
The HTC Vive should not exist. For a troubled company that’s spent much of the past few years making losses instead of profits, the niche and expensive VR market is the last place HTC is going to make a quick buck. And yet here we are, with the smartphone maker and Valve seemingly in it for the long haul. Expected Expense.
It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).
However, there are plenty of other competitors worth considering too, such as: HTC VIVE: Powerful Headsets for Enterprises The HTC VIVE team has been focused on developing VR, AR, and mixed-reality solutions for business users for some time now. Think about the setup process first. Next, consider the user experience.
But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.
A bizarre strategy, that doesn’t surprise me anymore, though. The VR route is instead being pursued by HTC (with its VEC event happening soon) and IEEE. Unity’s HDRP is now VR-compatible. Unity High Definition Rendering Pipeline is now compatible with Virtual Reality projects.
Beyond that, Metas headsets support: Wireless, standalone capabilities Unlike other companies such as Varjo and HTC VIVE, which primarily offer tethered devices, Meta focuses on convenient, standalone functionality. Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal.
Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. Per the above amortization point — and points made last week by M7’s Maher — investing in an AR strategy is a long-game. ” See episodes 1 & 2 below including moderation by HTC’s Amy Peck. .
There is a lot at stakes, because if these two companies won’t settle (and I think that they are just firing big shots before finding an agreement), Unreal Engine developers won’t be able to develop properly for Apple XR devices, and they will have all to migrate to Unity. The same on Twitter. Other relevant news.
Following that is a “Fireside Chat” with Unity CEO John Riccitiello. a panel discussion with leading XR ethicist Kent Bye, HTC VIVE China President Alvin Graylin, WXR Fund Managing Partner Amy LaMeyer, and Creative Artist Agency ’s Chief Metaverse Officer Joanna Popper.
Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow. As one of the better-known companies in the virtual reality space, HTC VIVE has already proven to be a valuable partner for countless companies transitioning into the XR space.
While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off. My piece of advice is, if you have to travel here for a short time, to buy or borrow a Pico 4 (or an HTC device) to use for work , because Quest may be more difficult to use.
Previously, the Unity-based social virtual world was only available for desktop clients. Now, users who own an Oculus Rift, HTC Vive, or a Windows Mixed Reality headset can explore the platform in immersive virtual reality. Instead, creators need to use the Unity 3D interface, which has a steeper learning curve.
The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. This is one of the weirdest rag-doll experiments in Unity. base stations and a 20m fiber cable. Learn more. Some XR fun.
EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”
This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.
We also have a top list of the absolute best HTC Vive games — which is updated every few months with the latest and greatest options. The game has been updated from it’s Gamemaker origins and recreated in the Unity engine. Tagged with: Games , htc vive , steam. Lines, from Mixed Reality. Don’t miss out.
I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. More info News worth a mention Information leaks on Vive’s inside-out Tracker There is a new leak about the inside-out tracked Vive Tracker that HTC teased a few months ago.
In 2020 its CEO Rony Abovitz, that on one side was the futurist that made all of this possible, and on the other side ideated this bold suicidal strategy of targeting consumers with AR, has stepped down and now the company is in the hands of Peggy Johnson , that has completely changed the strategy and now wants to aim to the enterprise market.
Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. Leia Inc makes a “lightfield experience platform” – a 2D device that displays 3D content through head tracking. We see that as a necessary stepping stone to the metaverse.”.
A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. HTC VIVE and CannonDesign. Unity and DPR Construction. Microsoft and the Haas Group.
” Mister President unleashing the Vive superpowers (Image by HTC). It is not the best approach ever, since I am not actually distinguishing the objects to be removed (a black PC mouse and a black shoe are the same for the system, using this strategy), but again, for a fun fast toy project, it can be ok.
Its strategy is more akin to wanting to be a second Apple than what Google did with Android. But Meta's strategy also harms its reported own long-term goal of being an Android-like player. The Meta Quest platform on the other hand is exclusive to Meta's own devices.
I’ve used their platform with the Oculus Rift headset, with the Gear VR, and through their desktop viewer, and was impressed with their technology and business strategy. Watch the vTime preview video below: Other platforms: VRChat : Currently has more than 200 virtual spaces, and allows users to use Unity to create their own.
Developers don’t need to implement (or even understand) the mathematics behind IK, as game engines like Unity & Unreal have IK built-in, and packages like the popular Final IK offer fully fleshed-out implementations for less than $100. That’s our current strategy.”.
The conference’s overall theme, ‘Inspiration Delivered’ aimed to allow attendees to “step out of their comfort zone” and expand their knowledge in emerging technologies, he said, adding: “If you’re in gaming, we want you to come and learn from what Unity is doing with digital twins, aerospace, [and so on]. .
Matt Wilburn, the company’s chief operating officer, said in an exclusive interview with GamesBeat that Morph 3D has created the Ready Room, a VR space where you can customize your own VR character using an HTC Vive VR headset. I tried out the demo of the Ready Room using an HTC Vive. We don’t see one Metaverse or one virtual world.
Featured image from left to right: Rob Goodman (OpenVerse), Han Jin (Lucid VR), Amitt Mahajan (Presence Capital), Timoni West and Tony Parisi (Unity). And the reason, according to Tony Parisi , head of VR and AR strategy at Unity, is simple. You need a really good, new computer to run this stuff. Gamers buy hardware first.
A Rift from Facebook-owned Oculus or a Vive from HTC can track your head throughout a room, but these “outside-in” systems require careful placement, or mounting, of sensors around the perimeter of the room for a full experience. . “The strategy has become clear. An example of the Windows Holographic user interface.
Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88
Confirmed speakers are as follows: Rikard Steiber, President Viveport and SVP Virtual Reality, HTC. Tony Parisi, Global Head of VR/AR, Unity Technologies. Marcus Kühne, Strategy Lead, Immersive Techologies, AUDI. Dan Ferguson, Co-Founder / EVP Digital Interactive Strategy, Groove Jones. Maureen Fan, CEO, Baobab Studios.
More info The Vive Focus Vision has been released HTC has decided to release the Vive Focus Vision the same week as the Quest 3S. It seems that HTC has invested a lot in providing a standalone headset that is great for PCVR and so it features a lossless wired Displayport connection, very high display resolution, and integrated eye tracking.
” Such companies included those monitoring brands such as Nike and Gucci, who have adopted their own Metaverse strategies, and find metaverse adoption overwhelming. ” Companies developing solutions similar to HTC VIVE’s lip-tracking tools would deepen immersion and lead to greater levels of realism for avatar development.
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