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Parisi, author of immersive reality framework guide The Seven Rules of the Metaverse, also served as the former Head of XR Ads and eCommerce at Unity Technologies , where he expanded Unity’s target markets and guided the firm’s strategy and product lineup’s real-time 3D (RT3D) advertising and commerce solutions.
Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.
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