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The XR Week Peek (2025.07.07): HMS announces its enterprise AR headset, new leaks on Meta Celeste, and more!

The Ghost Howls

Top news of the week (Image by HMS) HMS tries to fill the void left by HoloLens and Magic Leap A few days ago, I received a press release from Frontline.io What is interesting about this device is that it is a standalone AR headset dedicated to the enterprise , so it tries to fill the void left by HoloLens and Magic Leap.

AR
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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. Why Not Bring Immersive Tech Into the Workplace?

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Expert View: How Technology is Making Us Rethink the Way We Think

Tech Trends VR

That’s why Immersive Tech is a powder keg, waiting for a spark Click To Tweet. According to this survey , the average Brit checks their smartphone over 10,000 times per year. This leads us to a big question: What if immersive tech could also help influence your way of thinking? The Extended Mind x Immersive Tech.

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How Do AR Advertising Platforms Stack Up?

AR Insider

Its ability to demonstrate products in immersive ways resonates with their creative sensibilities, transcending what’s possible in 2D formats. Starting with quantitative analysis ARtillery’s recent survey findings can provide more color. Web AR meanwhile lingers at 18 percent of survey responses.

AR
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Data Point of the Week: XR Developers Speak

AR Insider

As with past reports, this survey is done as a primer for the upcoming XRDC Conference. Magic Leap isn’t far behind, growing from 7 percent of current projects to 12 percent of future interest. Shifting to VR, HTC Vive was once the developer favorite in past XRDC surveys. This is a good sign for immersive computing.