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The immersive nature of virtual reality makes the often dull world of finance more compelling for people. Immersive learning environments provide visual and tactile stimuli. Saatchi & Saatchi SriLanka , for example, made a virtual reality campaign for Hatton National Bank in 2015. That includes banking.
In this age of acceleration he argues that consumers, increasingly, desire and demand multi-sensory experiences that deliver immersive intimacy as they seek experiences that re-create, re-live or re-boot life itself. Our university is quite happy to invest in these technologies because we’ve got the “Immersive University”.
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