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The NBA on TNT VR app is intended to change the viewing experience from, “passive to immersive’” said David Aufhauser, Managing Director, Strategy and Product for Intel Sports, during an interview with VRScout. The NBA seems to be making a concerted effort to embrace immersive viewing. It’s different,” he said.
The exact tenants of this partnership aren’t clear, but it sounds like the series will not appear on other video services such as Within and Samsung VR, or other devices natively, such as the Rift, Vive, or Gear VR. There is a wide variety of programming already available, but none of it exists in VR.
Totally, and completely, badass, courtesy of Always Sunny in Philadelphia. What you just experienced is a 360 video produced by Jaunt and FX featuring the cast of the highly-successful comedy show: It’s Always Sunny in Philadelphia. This video is free to all customers and represents a good omen for the immersive industry.
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