XR Today - Mixed Reality tag

NOVEMBER 29, 2024

Last week saw a number of developments from major XR hardware providers and upcoming participants in the market, waiting to enter the immersive wearable market. While many details remain confidential, this information strongly suggests that Samsung is getting closer to fully unveiling its new XR device.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. Instead, the company is laying the foundations for a huge XR portfolio.

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ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

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The Ghost Howls

APRIL 15, 2025

But according to a report from The Korea Economic Daily, Samsung and Google ditched the previous plans and now they are not working anymore on a clone of the Ray-Ban Meta, but directly on glasses featuring a display and cameras, coupled with some AI elements baked in. Another device they are working on together is XR glasses.

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XR Today - Augmented Reality tag

NOVEMBER 27, 2024

This week, the dedicated team over at patentlyapple discovered a new Samsung patent application highlighting the firm’s continued work towards an upcoming XR headset for the Galaxy ecosystem. The header noted how a Samsung XR device for the Galaxy ecosystem is due in 2025.

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Samsung Wearables Augmented Reality Eye Tracking 117

VRScout

OCTOBER 10, 2020

Device support for the all-new ZapBox will include all iPhones from the iPhone 6S and newer and also recent Samsung S-series and Google Pixel smartphones. As a business we’ve always focused on democratising XR for the mass market and all-new ZapBox is more evidence of our commitment to deliver against that promise.” .

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Unity AR Strategy Samsung 383

The Ghost Howls

NOVEMBER 25, 2020

All the speakers have said very interesting things, but the last one, our dear “Mister President” has made a little public reveal of the upcoming strategy of HTC that interests us all. I personally also hope for new devices from Pico, Samsung, and other vendors next year.

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XR Today - Big XR News tag

JANUARY 29, 2025

Samsung has just unveiled Project Moohan , its highly anticipated extended reality (XR) headset, in-person for the first time. Moohan is designed to be a hub for everything in your digital life; connecting seamlessly with Samsung’s ecosystem of devices.

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Road to VR

MAY 15, 2024

Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy. That would require significantly more compute, battery, and more powerful optics than those prototype glasses could hope to provide, which means no interactive maps or more immersive version of Pokémon Go either.

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XR Today - Augmented Reality tag

DECEMBER 25, 2024

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. The Moohan (Infinity in Japanese) headset is still definitely in its early stages, but Samsung has already allowed a handful of journalists to test out a prototype.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

Recently, Samsung’s dive into the XR headset market has been stealing headlines. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time. Samsung is on a mission, and the timing of Samsung’s AI-powered AR device comes at an interesting time.

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XR Today - Mixed Reality tag

FEBRUARY 29, 2024

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. At the event, Samsung unveiled several innovative tech products, including the immersive device, a smart ring, and an assistive mobility robotics device.

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VRScout

JUNE 5, 2016

Weekend Downloads is part of our weekly update to bring you the latest additions to the Samsung Gear VR. Haunted is a short, immersive horror experience that uses the power of 360 visuals and audio to let you experience terror like never before. Don your Samsung Gear VR and get ready to ride one of the best roller coasters around.

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Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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Apple AR Gaming Hand tracking 354

AR Insider

JUNE 4, 2020

Following Quest’s demand signals , this widens Spatial’s addressable market for immersive collaboration to a $399 device. This is by design says VP of BD and Strategy, Jacob Lowenstein. With that UX as a foundation, the question becomes feature refinement and go-to-market strategy. Faster Horses. Faster Horses.

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Road to VR

DECEMBER 5, 2017

Bringing together the brightest minds from across the globe to dive deep into the key challenges and opportunities arising in both the consumer and enterprise markets, VRX is purpose built to drive the business of VR and immersive tech. Meet with the brightest minds from across immersive tech. Not attending?

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Road to VR

APRIL 25, 2024

A: In some ways, the strategy [allowing Horizon OS to run on third-party headsets] de-emphasizes the specifics of the hardware and instead focuses on how the hardware amplifies the content. Q: Do you think this will have any impact on your forward-looking business strategy? I will make games and port them if the need arises.

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ARPost

AUGUST 8, 2022

No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. See Also: 5 VR Accessories You Need for the Next-Level Immersion. Catan VR is available for Meta Quest, Rift, Go, Samsung Gear VR, Valve Index, HTC Vive, and Microsoft Mixed Reality. Checkers VR. VR Platform.

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XR Today - Mixed Reality tag

JULY 11, 2024

This week at Unpacked 2024, Samsung announced more details on its elusive yet intriguing XR headset, which the firm first showed off at MWC earlier this year. The timing allows Samsung to quickly get its horse in the race, following the Vision Pro international deployment hype and potential product releases at Meta Connect 2024.

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The Ghost Howls

SEPTEMBER 9, 2024

I will keep you posted every week about what is happening in immersive realities, and this week is no exception, so… let’s see the coolest XR news of the week! It’s interesting to see that the partnership between Google, Samsung, and Qualcomm is a long-term one. We need companies to commit to this space like Meta and Apple are doing.

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VRScout

OCTOBER 2, 2020

Developing a market that puts art and business strategy on a level playing field while keeping an eye on accessibility and public education is a challenge that many emerging technology economists are facing in the implementation of funding and growth strategies. On the other hand, all our production companies are funded on projects.

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Road to VR

SEPTEMBER 1, 2017

Virtual reality owes much of its popularity to mobile VR, with its promise of abundant, economical and serviceable headsets like Samsung Gear VR and the even cheaper Google Cardboard—the sort of ‘headset shells’ that only require a suitable smartphone to run. image courtesy Lenovo. .” image courtesy Lenovo.

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Road to VR

OCTOBER 30, 2017

With that, Vive also offered the most immersive VR experience. It wouldn’t be until December of 2016 that Oculus got their Touch controllers out the door, adding much more immersive input to the system. Former Friends – Samsung. Samsung was perhaps Oculus’ first major ally. Image courtesy Oculus.

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ARPost

SEPTEMBER 8, 2021

These two technologies fall within the digital umbrella of something called “immersive tech.” ” Allow us to de-jargon this bit for you – technologies falling within the immersive domain excessively engage or absorb the viewer. See Also: Integration of AR Into Your B2B Marketing Strategy and Its Challenges.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Either make peace with Meta and bring Play store apps to Horizon OS, or go its own route with Samsung. And you know what, it just might win.

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AR Insider

MARCH 23, 2021

This aligns with Apple’s AR master plan but more immediately has photography benefits — a key focal point in the iPhone’s horse-race against Samsung and Google flagships. Niantic and other AR leaders are incorporating LiDAR to elevate their AR platforms, such as making Pokemon Go more world-immersive. And Snap isn’t alone.

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VRScout

MAY 25, 2016

Samsung is bringing fans closer to the Olympic Games with this immersive Beach Volleyball VR film. This is why Samsung wants to tell the inspiring stories of Olympic Games hopefuls who are defying barriers on their quest to compete. Every four years, over one million athletes globally train to qualify for the Olympic Games.

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Cats and VR

AUGUST 1, 2017

HP’S VR STRATEGY PAVES THE WAY FOR COMMERCIAL APPLICATIONS FOR VR. And on Monday, HP announced a set of products as part of a broader strategy to diversify the VR landscape with offerings geared towards businesses. All inclusive headsets such as Samsung Gear VR, are too underpowered when compared to high end workstations.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

Notably, the reshuffle is occurring following a partnership with Qualcomm and Samsung to leverage the newly announced Snapdragon XR2+ Gen 2 chipset for empowering smart glasses. Is Google Delecating its Hardware Interest to Samsung? However, not all may be lost for Google’s AR roadmap. In addition to the 4.3K

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XR Today - Virtual Reality

FEBRUARY 13, 2023

Built on the foundations of community connections, immersive experiences, and innovation, the metaverse is giving new life to the marketing and customer experience strategies of major companies. As customers become more accustomed to shopping online, they’re looking for businesses to deliver more immersive experiences for them.

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XR Today - VR Headsets tag

FEBRUARY 18, 2025

They provide a wealth of cutting-edge insights, valuable networking opportunities, and practical experiences that can significantly enhance an organizations AR, VR, or MR strategy. Meanwhile, David Moreno , Chief Business Development and Marketing Officer of Virtualware , highlights “Industrial Immersive Week and AWE US.”

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Road to VR

APRIL 13, 2017

We saw mixed results in the global VR industry in 2016—initial sales volume by some high-end manufacturers didn’t quite live up to the hype, while PlayStation VR, Samsung Gear VR, and low-cost headsets continued to gain traction,” said Clifton Dawson, CEO of Greenlight Insights. billion segment in 2021.

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Road to VR

APRIL 12, 2018

The open metaverse is going to be built on web standards like the WebXR Device API (formly WebVR), but the larger community of web developers has been waiting to fully commit to building immersive WebVR experiences until there’s universal support in all web browsers. 628: Tony Parisi at the Virtual Reality Strategy Conference 2017.

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XR Today - Mixed Reality tag

MARCH 28, 2025

From hardware portfolio strategies to securing enterprise futures for the fledging market, the last week of March is just another drip into the XR bucket. This strategy aims to provide clients with a reliable hardware option that will not become outdated due to frequent device updates.

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UploadVR Between Realities podcast

MAY 11, 2017

The company was able to raise these funds by arriving early and impressing with proprietary technology for the creation of immersive video. Jaunt has continued to develop new hardware for VR video, but now it seems ready to diversity its revenue potential through a new advertising strategy formed in conjunction with its partner, OmniVirt.

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UploadVR Between Realities podcast

FEBRUARY 23, 2017

Anyone that has used mobile VR knows that controllers are nice, but unless you can ‘see’ your hands and interact with your surroundings with your hands, the immersion is lost. Ultimately, hands free VR is the holy grail and I think that Qualcomm has brought us one step closer to that reality.

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The Ghost Howls

JANUARY 18, 2021

It is not clear what HTC’s strategy will be: we had a leak about a new XR2-powered standalone headset by HTC some months ago and now we have this statement about an all-in-two device. Samsung original controller design gets leaked. Do you remember the VR headset by Samsung that was leaked some months ago?

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