Tech Trends VR

MARCH 31, 2019

If anybody can do it, it’s probably Sony. Ever since the Playstation was first launched – if, like myself, you’re old enough to remember it, you may pause a moment here to consider your own age and mortality – Sony has been in the business of reinventing gaming. Click To Tweet. The same seems to be the case with VR.

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Gaming Sony Trends Hardware 319

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable.

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Asia China Virtual Reality Entertainment 509

Road to VR

JANUARY 18, 2022

What is concrete however is company’s VR strategy, or lack thereof. Microsoft, vis-à-vis Xbox, has lagged far behind competitors Sony and Meta, both of which have developed their own VR gaming ecosystems and platform-exclusive hardware.

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Microsoft Virtual World Entertainment Strategy 360

XR Today - Virtual Reality

FEBRUARY 17, 2023

In recent years, numerous leading brands have begun to build their own Metaverse strategies, designed to engage customers, support employees with immersive training and improve collaboration. In the sporting world, the metaverse space allows teams and athletes from every environment to connect with fans in a new, more engaging space.

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Augmented Reality Entertainment Strategy Sony 290

Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Do I understand the strategy to strike a different cord as an XR business owner? Absolutely.

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Apple AR Gaming Hand tracking 353

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Even outside of the hardware market, Google has given companies access to AR app development kits and immersive software for some time now. Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity.

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Google Magic Leap Samsung Unity 124

VRScout

JUNE 18, 2019

Sony London Studio – Blood & Truth. Happy Finish, H+K Strategies & Ford – Ford ‘WheelSwap’ VR. Immerse – DHL: Gamification of the Cargo Loading VR Training Process. VR Healthcare of the Year: Immerse – GE Healthcare: Increasing training opportunities for radiographers through VR. HP – Reverb VR Headset.

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Simulation Training Healthcare Entertainment 412

Tech Trends VR

FEBRUARY 2, 2019

In homage to the greatest movie ever made, Sony Pictures Virtual Reality – the VR arm of Sony Pictures Entertainment – has developed a virtual reality game that puts you in a Punxsutawney time loop. It’s February 2nd, so of course that means Groundhog Day Click To Tweet. Click To Tweet.

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Trends Virtual Reality Motion Capture Sony 267

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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Road to VR

DECEMBER 5, 2017

Bringing together the brightest minds from across the globe to dive deep into the key challenges and opportunities arising in both the consumer and enterprise markets, VRX is purpose built to drive the business of VR and immersive tech. Meet with the brightest minds from across immersive tech. Not attending?

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The Ghost Howls

MARCH 4, 2025

More info (Valve Deckard to be released in 2025 for $1200) More info (The headset could come with a Half-Life demo app) Other relevant news (Image by Sony Interactive Entertainment) Sony permanently slashes the price of PSVR 2 Finally, Sony has permanently cut the price of the PSVR 2 headset.

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XR Today - Mixed Reality tag

FEBRUARY 21, 2023

Under its new studio, the collaboration with Sony will debut in the virtual world ‘Nostalgia1999,’ which features concepts from a Japanese six-tatami room from July of the same year. Fans can view the messy Otaku character with Sony’s world-renowned anime shows. ／ Let’s watch 90’s anime together on VRChat!

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Road to VR

JUNE 7, 2016

With things already heating up for this year’s E3, Sony has today announced a new addition to the PlayStation VR lineup— Tethered, an impossibly cute strategy game from UK-based studio Secret Sorcery. We reported earlier that Sony just confirmed 10 titles that will appear in playable form on PlayStation VR at E3 in LA next week.

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Sony Strategy Entertainment Gaming 100

XR Today - Mixed Reality tag

MAY 9, 2023

Not only can the right tools help creatives, developers, and talent work more effectively together in distributed landscapes, but they also have the power to enhance the way we interact with movies, events, games, and television shows. Let’s take a closer look at how immersive filmmaking is transforming the entertainment industry.

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Entertainment Immersion Industry Filming 126

ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. The most immersive enterprise AR device is now available. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early.

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Tech Trends VR

APRIL 9, 2018

Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption. The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device.

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AR Augmented Reality Virtual Reality Trends 317

The Ghost Howls

JULY 4, 2022

I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. I am already dreaming of future mobile headsets (maybe the Quest 4) featuring hardware ray tracing and foveated rendering for amazing immersive graphics. This is of course the base technology needed for foveated rendering.

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Machine Learning Eye Tracking Unity Hardware 430

Road to VR

DECEMBER 4, 2018

The PlayStation Awards took place in Tokyo last night, Sony’s annual award show that rewards PlayStation format titles based on sales in Asia. Whatever the case may be, here’s the top three titles Sony says played a crucial role in selling PlayStation VR headsets this past year in Asia: No Heroes Allowed!

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September. The gloves can be ordered for $3000.

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Unity Retail Eye Tracking Simulation 373

ARPost

MAY 27, 2020

SVP of Emerging Technology and Innovation Strategy Tony Driscoll, Sony SVP of VR Jake Zim, Paramount Futurist Ted Schilowitz, and Arcadium President Marcie Jastrow. A panel discussion titled “Who Will Control the Future of Entertainment?” brought together StoryTech Principal Lori Schwartz, Warner Bros.

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Conference Technology Entertainment Filming 370

VRScout

MARCH 6, 2017

Originally making its debut at CES to showcase Qualcomm’s Snapdragon 835 processor, you’ll now be able to demo it yourself and get an immersive look at the larger-than-life Zord vehicles used by the Power Rangers. As it stands, a VR-related adaptation may be a nice to have for studios.

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Filming Strategy Sony Examples 205

XR Today - Virtual Reality

SEPTEMBER 1, 2023

Rumors earlier this year suggested Sony, the company responsible for making Apple’s OLED displays, can only produce up to 200,000 displays per quarter. This is similar to the strategy Apple took with the first generation of the Apple Watch. The company isn’t planning on simply allowing consumers to grab the item off the shelf.

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Apple Wearables Zeiss Immersion 306

XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. These innovators are discovering how important a multi-sensory experience can be when building immersive interactions for users. Multi-Sensory Immersion.

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Trends Haptic Tools Hardware 240

Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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Gaming Microsoft Industry Sony 279

The Ghost Howls

OCTOBER 10, 2022

Among other things, I have written a fantastic post about the VR concerts worth millions of dollars that Pico is doing in China ; I have been interviewed in a podcast by Moonbase ; and this Saturday I will be close to Turin (Italy) speaking at a science and technology festival about my work in immersive concerts.

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HTC Ukraine Sony Healthcare 404

AR Insider

NOVEMBER 19, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Bringing that to the next level, AR lenses demonstrate products in highly immersive ways. That’s being led by innovators like 8th Wall , already working with advertisers like Miller Coors and Sony Pictures.

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AR Data Strategy Sony 266

XR Today - Virtual Reality

JULY 29, 2024

This chipset will reportedly be integrated into Samsung and Sony headsets, Play for Dream MR and Immersed’s Visor. One of Bloomberg’s sources explained that Magic Leap had changed its strategy “to better align with market dynamics and emerging opportunities.”The billion from Alphabet and other key investors.

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Magic Leap HTC Hardware Italy 241

XR Today - Mixed Reality tag

AUGUST 3, 2023

As the gaming industry eclipses the movie and filmmaking sector, gaming firms are leveraging their technologies to create next-level immersive experiences. Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this.

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Industry Immersion Gaming Motion Capture 97

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government Hardware 390

Road to VR

JUNE 14, 2017

VR gets Western release: image courtesy Sony Japan Studio, Acquire. While it missed the main ‘PlayStation VR Game’ segment of Sony’s keynote, another PSVR title was announced at E3 this week – the quirky Japanese real-time strategy game with the unusual title V! No Heroes Allowed! What Did I Do to Deserve This, My Lord?

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Japan Sony Strategy Gaming 178

VRWorld

DECEMBER 27, 2017

Sony last week announced that it will be showcasing its technologies as part of a brand campaign centered on singer-songwriter, Khalid. The post Sony announces new VR music campaign featuring Khalid appeared first on VR World. Named “Lost in Music,” the campaign will debut with a live event at the LA Hangar in January.

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The Ghost Howls

JANUARY 18, 2021

It is not clear what HTC’s strategy will be: we had a leak about a new XR2-powered standalone headset by HTC some months ago and now we have this statement about an all-in-two device. Its visual quality is impressive if compared with other similar performances; Reachy , the cute robot by Pollen Robotics that you can control by VR.

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Data AR HTC Training 542

AR Insider

APRIL 27, 2020

That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. Sony [PSVR] is making the same play… Oculus could tap into that market with something that’s even more convenient.”. Immersive advertising could be that model. Image Source: UploadVR. VR Revenue Models.

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Oculus Data Survey Trends 224

Road to VR

JANUARY 16, 2017

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. But exactly when that time is has been up for debate. Let us know in the comments.

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Apple AR Sony Strategy 100

The Ghost Howls

MAY 13, 2024

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. The second is that “mistaken model of the strategic motivations”, which seems to aim at the fact that Meta has a clear strategy that is not (only) about data mining this time.

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Leap Motion Hand tracking Apple Data 390

The Ghost Howls

JANUARY 18, 2023

So here you are a collection of the best news in immersive realities from the CES 2023, with many links to go deeper! Everyone I spoke with talked about an interesting event to attend for us XR people, and this shows that immersive realities are now in a quite mature status… to be niche technologies. Of course not.

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AR Magic Leap Razer Augmented Reality 438

The Ghost Howls

APRIL 13, 2020

This week Sony has showcased the new DualShock controller for the PS5, dubbed DualSens. PSVR2 will surely have its dedicated controllers, but since Sony is trying to guarantee retro-compatibility of games (especially gems like AstroBot), this headset should also be able to work with the DualSens controller. News worth a mention.

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Augmented Reality Virtual Reality Apple Tools 472