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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. And to explain at least a small portion of this sudden success, I’m going to look at another piece of technology at the time, Sony’s Playstation 2.

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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

Attorney generals from eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—have joined the litigation. These measures have effectively slashed funding and staff for immersive technology departments already struggling with downsized resources. billion USD deal.

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