XR Today - Mixed Reality tag

DECEMBER 20, 2024

Even outside of the hardware market, Google has given companies access to AR app development kits and immersive software for some time now. Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. ICHVR 2021.

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Asia China Virtual Reality Entertainment 509

The Ghost Howls

SEPTEMBER 16, 2024

More info (VisionOS 2 features — Road To VR) More info (VisionOS 2 features — Upload VR) More info (iPhone 16 can shoot spatial photos and videos) Unity cancels its runtime fee Unity has finally canceled the abomination of the “Runtime fee” , which was meant to charge developers based on revenue in the last 12 months and lifetime installs.

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Video Eye Tracking Unity Zeiss 429

The Ghost Howls

MARCH 11, 2025

South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch inch 35523840 micro-OLED display, the same used in Sonys own SRH-S1 standalone headset. Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation.

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XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions.

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AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Myth-Busting Immersive Advertising. Most marketers have now heard about the different immersive technologies and at least have a vague sense of capabilities. Tony Parisi is Head of XR Ad Innovation at Unity Technologies.

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AR Unity Retail Entertainment 485

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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Unity Retail Eye Tracking Simulation 374

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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XR Today - Virtual Reality

DECEMBER 29, 2022

Today’s companies now build immersive tech solutions at scale to facilitate the future of XR socialising. Busch Gardens Virginia , one of the United States’ top theme parks, created an immersive roller coaster ‘The Battle for Eire’ featuring emerald mask VR headsets from the Taiwanese tech giant. Walt Disney.

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The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. A thing I have appreciated about Meta is that it has canceled projects, but it has not fired anyone.

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Machine Learning Eye Tracking Unity Hardware 433

ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background. A Look at Inworld AI.

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Magic Leap Tools Unreal Virtual Environment 432

Road to VR

JANUARY 18, 2018

Jumanji: The VR Adventure is an official VR experience created by Sony Pictures Virtual Reality and Madison Wells Media Immersive (formerly Reality One). Here, Twitch streamer XatomUK shows what the endgame looks like.

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VRScout

SEPTEMBER 18, 2017

Jim Chabin, President of the Advanced Imaging and VR Societies, explained that the latest edition of the conference has expanded to match the explosive growth of immersive technologies as a whole. Tony Parisi , Global Head of VR/AR at Unity Technologies. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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Unreal Conference Entertainment Unity 287

Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Apple could have expanded into VR’s recent success, growth and competition within the current market.

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Apple AR Gaming Hand tracking 353

The Ghost Howls

NOVEMBER 27, 2023

More info Get started with Apple Vision Pro development Unity has just released the tools to start developing for Apple Vision Pro and interested developers can already start experimenting with them. Who will it be… Sony or Meta? Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens.

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XR Today - Mixed Reality tag

NOVEMBER 7, 2022

The Immerse Global Summit (IGS) is set to kick off next month at the Fontainbleue Hotel from 5 to 7 December, where the world’s global tech community will rally behind immersive technologies. Immerse Global Summit (@ImmerseSummit) October 13, 2022. See you in Miami, Dec 5-7 [link] #IGS pic.twitter.com/cXVNb0JvoE.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

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XR Today - Mixed Reality tag

FEBRUARY 1, 2024

Igloo Vision was among a number of leading emerging technology companies showing face at the event to highlight the future of workplace technology -with the firm successfully showcasing how immersive spaces are a valuable enterprise tool via its Igloo Core Engine solution. In 2023, Igloo Vision showcased its various immersive spaces.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Azad Abbasi, the Founder & CEO of GeniusXR, added: The Volumetric Capture Studio represents a significant leap forward in the world of immersive content creation. It opens up endless possibilities for creators and innovators across various industries.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is designed to support experiences that combine augmented reality (AR) and virtual reality (VR), enabling immersive applications that overlay digital content onto the real world or create fully virtual environments.

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Google Augmented Reality Magic Leap Samsung 91

XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. Users can provide natural text prompts and sketches to input data on the forum.

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Unity Apple Tools Immersion 85

The Ghost Howls

NOVEMBER 9, 2020

Image by Sony). Among this free content, the real interesting stuff is $500 in free Azure credits , while the other things are highly questionable (like 3 months of Unity Pro license… it is more a free trial than a real added value!!). Header Image by Sony). Top news of the week. PS5 is a great console, but not for VR yet.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. HTC’s investment allows the headset vendor to double down on developing its XR ecosystem and streamlining its immersive product portfolio. New updates will most likely shake up the 2025 market.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

As the gaming industry eclipses the movie and filmmaking sector, gaming firms are leveraging their technologies to create next-level immersive experiences. Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this.

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XR Today - Mixed Reality tag

MARCH 4, 2025

Other key design features include a lightweight frame with premium build quality, magnetic light seals for customizable immersion, plush padding for extended wear comfort, automatic IPD adjustment via eye tracking, and smart device integration built into the core design. The company describes it as the next generation of computing.

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VRScout

AUGUST 13, 2017

I spoke with VR Bound co-founder, Daniel Colaianni about what he hopes the VR Awards would achieve for VR technology and he says, “The VR Awards exists to promote growth and achievement throughout the immersive industry by reinvesting in promoting strategic partnerships.” Sony – Playstation VR. HTC – Vive.

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XR Today - Mixed Reality tag

JULY 3, 2023

Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers around the time it hosted WWDC 2023. Moreover, Apple is working with other major industry suppliers such as Samsung Electronics, LG Electronics, and Sony for the Vision Pro debut.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. HTC’s investment allows the headset vendor to double down on developing its XR ecosystem and streamlining its immersive product portfolio. New updates will most likely shake up the 2025 market.

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HTC Google Magic Leap Taiwan 75

VRScout

JUNE 9, 2017

Also noteworthy: Final Cut Pro X will be able to support 360 video editing, Unity and Unreal now have VR support for Macs, and SteamVR is coming to Mac… and although there was a sweet on-stage mixed reality demo using Star Wars assets and an HTC Vive, there was no mention of support for Oculus. America’s largest employer recently spent $2.7B

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Augmented Reality Apple Unreal Training 190

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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XR Today - Mixed Reality tag

OCTOBER 5, 2022

Swedish immersive firm Hiber announced on Wednesday it had launched its collaborative integration with avatar platform Ready Player Me. Ready Player Me’s highly-bespoke, Unity and Unreal Engine-compatible avatars facilitate rapid creations with a large catalogue of customisation options and features. Changes and Upgrades.

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Sweden Unreal Immersion Augmented Reality 145

UploadVR Between Realities podcast

JUNE 8, 2017

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. Things are changing though.

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Microsoft Los Angeles Hardware Industry 173

ARVR

DECEMBER 2, 2020

Interhaptics will optimize the immersive experience for the end-user, whether they are using Hololens 2 for training or design. We are opening a new level of immersion in the Mobile gaming industry, or where your imagination takes you. All are already included in Unity. MR content will be more impactful with Interhaptics.

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Haptic Hand tracking Augmented Reality Microsoft 130

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Various carnivals and VR gaming rooms around the world are experimenting with the flexible and immersive interface VIVE has to offer.

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Entertainment Augmented Reality Unity Virtual Reality 138

XR Today - Augmented Reality tag

MAY 22, 2023

As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality. With this technology, we can all create and enjoy more immersive experiences. Additionally, beginners can reference the guides to launch their immersive environments.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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XR Today - Mixed Reality tag

NOVEMBER 16, 2023

Its upcoming release, Cities: Skylines II, will feature characters developed from Popul8’s immersive technologies. The Porto, Portugal-based company and attendee of the Immerse Global Summit 2022 Miami will announce further partnerships in due course. This also includes Amazon Polly, Mixamo, Apple’s ARKit, and many more.

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