Tech Trends VR

FEBRUARY 13, 2020

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace Click To Tweet. Unity (@unity3d) February 12, 2020.

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Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers.

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Unity AR Strategy Samsung 383

VRScout

NOVEMBER 17, 2019

Learn the ins-and-outs of Unity development and have your project reviewed by Oculus experts. What about a compelling immersive game or experience for VR headsets? The roughly 20-hour course is broken down into 11 individual lessons, each taught by expert developers from both Unity and Oculus. Image Credit: Oculus, Unity.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Even outside of the hardware market, Google has given companies access to AR app development kits and immersive software for some time now. Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. ICHVR 2021.

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AR Insider

NOVEMBER 24, 2020

These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness. One such example comes from Miller Lite’s St.

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XR Today - Virtual Reality

OCTOBER 5, 2022

Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022. The headsets created by VIVE are designed to offer immersive collaborative experiences in virtual reality for specialists designing complex projects and showcasing those creations to clients. Magic Leap.

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Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality. Tony Parisi. Why is this a killer app? Storytelling.

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XR Today - Mixed Reality tag

AUGUST 4, 2022

Unity Technologies has formed a strategic partnership with Capgemini to offer consultations to firms seeking metaverse solutions, the latter revealed on Wednesday. Unity-Capgemini Partnership Focus Areas. Provide support for business and solution development, sales initiatives with experts and knowledge from both Capgemini and Unity.

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ARPost

OCTOBER 25, 2022

Their gloves for more immersive XR experiences and interactions are one of the most promising pieces of kit in the ecosystem. The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. The Evolution of HaptX.

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AR Insider

OCTOBER 16, 2019

AR also has inherent capabilities to demonstrate products in immersive ways and brands like how that gives them greater creative capacity. So it includes game engines like Unity, AR experience creation like Amazon Sumerian, or Web AR enablement like 8th Wall. billion by 2023. Lastly, there’s AR-as-a-service (ARaaS).

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Strategy AR Trends Amazon 174

XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. With both Accenture and Qualcomm, Accenture created an XR solution based on the Qualcomm Reference headset to create an immersive experience for Kelloggs.

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Tech Trends VR

AUGUST 7, 2018

Fully immersive six-degrees-of-freedom Virtual Reality experiences and photorealistic Mixed Reality light field holograms require exponentially more GPU compute power than traditional 2D or 3D media. Quite appropriate considering how immersive tech is all about blending the digital and physical worlds and breaking down borders.

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ARPost

OCTOBER 28, 2021

Everyone should be able to enjoy and use immersive technologies, including disabled people. The users can find strategies, tutorials, and even code snippets that they can include in their own work. However, many apps are inaccessible to these categories of users. What Users Can Find on XRAccessibility. Windows Mixed Reality.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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XR Today - Virtual Reality

OCTOBER 20, 2022

Adobe Substance 3D is a suite of powerful real-time 3D (RT3D) creation tools that enable developers to design Metaverse elements and isolated immersive content. Additionally, Adobe Acrobat for Quest provides a tailor-made immersive method to enhance document productivity workflows. An Extensive Library for Low-Barrier RT3D Design.

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Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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XR Today - Virtual Reality

OCTOBER 14, 2022

Truly immersive experiences in Extended Reality rely on the ability to engage multiple senses in an environment which looks, feels, and sounds similar to real-life. Capable of bringing direction and positioning to sound cues, this solution could significantly improve our sense of immersion. Step 1: Plan a Comprehensive XR Strategy.

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The Ghost Howls

DECEMBER 29, 2021

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. Now and then our vision remains the same: change passenger entertainment experiences for good and substantially contribute to the growth of immersive technologies. What is it?

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Entertainment Technology Unity Immersion 454

XR Today - Virtual Reality

SEPTEMBER 13, 2024

Virtual reality is quickly becoming a mainstream technology, not just for consumers, but for businesses investing in new strategies for immersive collaboration , too. There’s plenty of great software available for developers who want to build impressive virtual worlds, like the Unity and Unreal kits. We need incredible content.

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XR Today - Virtual Reality

OCTOBER 26, 2022

He noted that the immersive opportunities for business are endless thanks to HaptX Gloves G1 hardware. The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity.

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The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. A thing I have appreciated about Meta is that it has canceled projects, but it has not fired anyone.

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XR Today - Virtual Reality

JANUARY 29, 2024

Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. Virtualware also served as the event’s exclusive sponsor to unite “Unity instructors and workforce development professionals,” according to a press release from the time.

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ARPost

DECEMBER 23, 2021

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me. Immerse Returning to In-person. We’re excited today to announce Seek NFT.

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AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Starting with advertising, brands are increasingly learning that AR has inherent capabilities to demonstrate products in immersive ways. It includes some of its data and takeaways. Lastly, there’s AR-as-a-service (ARaaS).

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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XR Today - Virtual Reality

NOVEMBER 14, 2022

Covering all forms of immersive tech, from virtual to augmented, and mixed reality, XR is a key component in how the relationship between humans and computers is evolving. However, to reproduce immersive images and experience in these headsets and devices, XR solutions also need to be able to rapidly access and process huge amounts of data.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The comprehensive suite of solutions allows businesses to engage with immersive training services complete with hardware, software, and solutions.

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The Ghost Howls

APRIL 15, 2025

It is an application that starts with the Made with Unity logo. The game is in mixed reality, and the planes and the bullets are also aware of your room walls and floor, for a more immersive gameplay. Alex And The Jets is a very cute game that lets you do cartoonish dogfights inside your living room.

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The Ghost Howls

SEPTEMBER 9, 2024

I will keep you posted every week about what is happening in immersive realities, and this week is no exception, so… let’s see the coolest XR news of the week! If you’re passionate about fine-tuning Unity components and creating groundbreaking AR experiences, we want you to be a part of our team, shaping the future of engagement.

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Asia Europe Samsung Unity 384

VRScout

AUGUST 31, 2017

AR Museum, which was built with the Unity 5.5 Visual artwork is a huge part of Disney’s marketing strategy, and the company is not hiding their embrace of mixed reality. Or perhaps you’d relate more with Van Gogh’s Starry Night , if it had less blues and more greens—all with the tap of a finger.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Spatial Audio and Immersive Environments When youre evaluating Meta Quest devices, youll notice they all support spatial audio technology allowing them to deliver 3D soundscapes that boost your immersion in virtual environments. However, you can also access apps like Zoom, and Microsoft Teams for immersive meetings.

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XR Today - Virtual Reality

MARCH 20, 2023

Increasingly, companies will search for designers versed in metaverse and virtual reality technologies to help them construct their own immersive worlds. Most VR designers are likely to develop talents similar to that of a game designer or software developer; however, they’ll need to be prepared to build entire, immersive worlds.

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XR Today - Mixed Reality tag

JULY 27, 2023

Immersive learning has become one of the world’s most rapidly growing verticals and an innovative method for upskilling many workers simultaneously. Major corporations like Accenture, Bank of America, Coca-Cola, and others have adopted immersive learning tools to train their staff at scale and on the fly.

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XR Today - Virtual Reality

DECEMBER 22, 2022

The CEO of the leading virtual reality (VR) firm first caught the ire of the FTC when Meta attempted to purchase immersive fitness application developers Within for $440 million in 2021. The same month, Meta’s Reality Labs subdivision, dedicated to immersive technology research and development (R&D), faced a massive reshuffle.

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