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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation. Miller Time.

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How to get started with Oculus Quest hands tracking SDK in Unity

The Ghost Howls

I want to start this year and this decade (that will be pervaded by immersive technologies) with an amazing tutorial about how you can get started with Oculus Quest hands tracking SDK and create in Unity fantastic VR experiences with natural interactions! Let’s create a new Unity 3D project, and call it TestQuestHands.

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Unity’s Latest Trends Report Declares 2020 Will Be A Breakthrough Year For VR And AR

VRScout

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. Timoni West, Director of XR Research Unity Labs says UX designers will have to adjust in order to meet the demand for these new kinds of experiences. Image Credit: WCCFTech, Unity, VR Visions Inc.

Trends 541
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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Two separate studies highlighted how XR and Metaverse services could significantly influence sectors such as retail, manufacturing, and eCommerce. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

Unity 246
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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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What is Meta for Education? The Future of Immersive Learning

XR Today - Mixed Reality tag

For instance, there’s the Meta Immersive Learning Academy, where creators can develop their skills in Meta Spark. Users can tap into Unity software to build new apps and tools. However, in the past, many early adopters struggled to introduce immersion into classrooms at scale.

Education 116
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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. Autoliv and Unity. With both Accenture and Qualcomm, Accenture created an XR solution based on the Qualcomm Reference headset to create an immersive experience for Kelloggs.