AR Insider

NOVEMBER 13, 2019

Starting with advertising, brands are increasingly learning that AR has inherent capabilities to demonstrate products in immersive ways. Our survey data with Thrive Analytics supports this. This democratizes advanced AR capabilities like graphics creation and includes tools like Unity , Amazon Sumerian and 8th Wall.

AR 350

AR Data Survey Tools 350

XR Today - Augmented Reality tag

OCTOBER 20, 2022

This Wednesday, the popular real-time 3D (RT3D) engine Unity, with the Orlando Economic Partnership (OEP), created a digital twin of the region to assist with local economic and industrial growth. The President and CEO of the OEP, Tim Giuliani , said that the Unity alliance highlights Orlando’s dynamic innovation ecosystem.

Unity 102

Unity Real Estate Survey Machine Learning 102

The Ghost Howls

MARCH 11, 2025

This would offer us developers the opportunity to apply AI algorithms on the images that the user is seeing to create a mixed reality that is more immersive and more useful (as Ive explained in this post ).

Samsung 315

Samsung Gaming Simulation Sony 315

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

Virtual Reality 400

Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

DECEMBER 29, 2021

Now and then our vision remains the same: change passenger entertainment experiences for good and substantially contribute to the growth of immersive technologies. Unfortunately, there is a trade-off as people get either simulator sick in normal VR setups or immersion suffers. Let’s talk about holoride. What is it?

Entertainment 454

Entertainment Technology Unity Immersion 454

XR Today - Augmented Reality tag

OCTOBER 11, 2024

Recently, XR Today released its State of XR 2024 report which spoke to leaders in the broad immersive technology industry to consolidate expert insights and data related to the current state of AR/VR/MR in business environments. Take part in the next XR Today survey.

India 111

India Industry Data Hardware 111

The Ghost Howls

NOVEMBER 9, 2023

More info (Meta’s losses in 2023) More info (Meta expecting even higher losses in 2024) Quest 3 enters the Steam chart at 0.15% Meta Quest 3 appeared for the first time in Steam’s Hardware Survey, with a 0.15% share of the market. SteamVR 2.0 is now live for everyone. Visit Website Some XR fun First time?

AR 424

AR Apple Unity Ukraine 424

XR Today - Virtual Reality

DECEMBER 25, 2022

Early immersive games in 2D like Minecraft and Second Life incorporated elements of the currently developing metaverse. As companies like Meta Platforms, Unity, and Epic Games build interconnected world-building platforms, gaming has found a new home with immersive technologies. Metaverse Gaming Examples. Games-as-Platforms.

Gaming 246

Gaming Government United Kingdom Real Estate 246

XR Today - Mixed Reality tag

JUNE 30, 2023

Collaboration is key not just in life but also within the emerging immersive marketplace. This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. Users can provide natural text prompts and sketches to input data on the forum.

Unity 85

Unity Apple Tools Immersion 85

XR Today - VR Headsets tag

MAY 27, 2022

Cybersecurity will also become a major vertical for the industry as sensitive use cases, users, data, and immersive experiences will demand stronger encryption and protection from attacks. According to a recent survey published by the firm, 33 percent of respondents said data privacy and security were the biggest challenges to the Metaverse.

Survey 97

Survey Data Industry Software 97

AR Insider

AUGUST 5, 2019

It includes Unity , Amazon Sumerian and Adobe Aero. Elsewhere is evidence from a recent Unity report that likewise supports a somewhat optimistic view of the opportunity to provide creative professionals with AR development tools (as Unity does). The technology aligns nicely for immersive and high-engagement ads.

Data 175

Data AR Unity Study 175

AR Insider

NOVEMBER 6, 2019

AR also has inherent capabilities to demonstrate products in immersive ways; and brands like how it boosts their creative capacity. ARtillery consumer survey data support that. So it includes game engines like Unity , AR experience creation like Amazon Sumerian , or Web AR enablement like 8th Wall. billion by 2023.

AR 251

AR Trends Amazon Survey 251

ARPost

JULY 9, 2019

Smithsonian Channel partnered with Immersion , a Polish company that specializes in creating virtual and augmented reality immersive experiences for museums and other institutions. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. Apollo 11 Takes Flight.

AR 167

AR Augmented Reality Survey Unity 167

Hypergrid Business

APRIL 5, 2023

Virtual reality hasn’t caught on with American teens, according to a new survey from Piper Sandler released on Tuesday. I watched the Game Developers Conference presentations from Nvidia , Unreal Engine , and Unity. And it’s not just Unreal and Unity. (Image by Maria Korolov via Midjourney.) million units.

Unreal 155

Unreal Unity Survey Virtual Reality 155

AR Insider

OCTOBER 16, 2019

AR also has inherent capabilities to demonstrate products in immersive ways and brands like how that gives them greater creative capacity. ARtillery consumer survey data support that. So it includes game engines like Unity, AR experience creation like Amazon Sumerian, or Web AR enablement like 8th Wall. billion by 2023.

Strategy 175

Strategy AR Trends Amazon 175

XR Today - Mixed Reality tag

SEPTEMBER 28, 2022

The new tool leverages cognitive science and artificial intelligence (AI) to monitor six degrees of freedom (6DoF) behaviours and movements such as attention, immersion, and navigation in virtual spaces. Eye, gaze, and hand-tracking were also key to learning user behaviours and interactions with immersive content, the survey continued.

Data 95

Data Tools Unity Study 95

XR Today - Mixed Reality tag

SEPTEMBER 5, 2022

Metrics such as attention and navigation were essential for six degrees of freedom (6DoF) immersive experiences, a report from Brighton, UK-based firm spanning 65 enterprises across the industry explained. Data and metrics on attention were scalable with current headset and handset technologies, the report noted.

Eye Tracking 98

Eye Tracking Data Survey Finland 98

XR Today - Mixed Reality tag

JUNE 16, 2022

The Washington, DC-based XR Association announced recently it had formed its Education Working Group (EWG) tasked with developing immersive technologies and solutions for academic environments. The news comes just a month after ten tech firms joined the XRA to expand the ongoing global ecosystem of immersive companies and their solutions.

Education 98

Education Groups DC Washington 98

XR Today - Mixed Reality tag

MAY 3, 2023

Moreover, many industry innovators leveraged this remote environment to introduce new immersive Metaverse platforms as remote communication solutions became more mainstream and sophisticated. Additionally, 86 percent of firms surveyed expect to incorporate eCommerce solutions and digital platforms.

Survey 115

Survey Trends Technology Machine Learning 115

XR Today - Augmented Reality tag

JUNE 21, 2022

Considering humanity and ethics in the extended reality (XR) and Metaverse landscape affects many immersive firms and thought leaders. For example, Unity runs its humanities fundraiser and awards showcase. Additionally, Apple has supplied its Lidar scanners to other XR firms, including drone services for preservation and surveying.

Augmented Reality 109

Augmented Reality China Apple AR 109

AR Insider

MARCH 20, 2020

Advertisers are drawn to immersive product visualization, not to mention glowing campaign results. That’s everything from retailers to brands to entertainment companies using AR tools like Unity, 8th Wall and Adobe Aero. Advertising is the leading source of AR revenue, mostly from branded lenses in Snapchat and Facebook.

Trends 195

Trends AR Apple Tips 195

ARVR

AUGUST 28, 2020

Startups like Osso VR, make it possible to train doctors on highly realistic, immersive VR platforms with hand based interactions. If you want to get started with some VR programming the best place to start would be to get familiar with a gaming engine like Unity. Augmented reality (AR) is the future of Restaurant Menu? Fortunately no!

Virtual Reality 130

Virtual Reality Simulation Unity Healthcare 130

The Ghost Howls

MAY 4, 2020

The biggest news of the week is the one that you can see in the above graph: i n the Steam Hardware Survey for April, it is possible to see a big spike of connected headsets. More info (Steam Hardware Survey) More info (Facebook’s revenues for Q1 2020) More info (Quest and Rift S stock, updated) More info (SuperData’s report).

Virtual Reality 271

Virtual Reality Machine Learning Augmented Reality Oculus 271

TechCrunch VR

MARCH 1, 2022

Rather than immersing people in a digital world in a virtual reality headset, the Snapdragon Spaces platform wants developers to build experiences for AR glasses and make them accessible through existing smartphones, making AR the “second screen” for users. Pico’s two major products claimed a total of just about 0.3%

China 77

China Virtual Reality Augmented Reality Survey 77

The Ghost Howls

SEPTEMBER 1, 2022

We were using something called Visa, which was a very low-level library language, very different from what Unity is right now. on immersion and presence , or somewhere in that nature (I might be off by a single point). For four years, I stayed at UCSB and I learned how to program VR. Or Unreal if that’s your language.

Training 545

Training Study Machine Learning United States 545

XR Today - Mixed Reality tag

OCTOBER 11, 2023

In the Industrial metaverse, all this innovation will happen in a world that enables a new level of immersive collaboration. A survey of 350 senior leaders across manufacturing firms in the US revealed that 92% are already using metaverse technologies. Some issues can even be resolved before they occur.

Industry 133

Industry Simulation Tools Technology 133

HaptX

FEBRUARY 22, 2023

The HaptX SDK provides SteamVR support, plug-ins for Unreal Engine and Unity, and a C++ API, along with a trove of haptic effects, templates, and demos, making it easy to create haptic VR experiences for HaptX Gloves. To do so, inTouch used HaptX Gloves and VR headsets to present data in tactile and immersive ways.

Haptic 36

Haptic Healthcare Las Vegas Training 36

XR for Business Podcast

MARCH 17, 2020

I remember in the beginning of 2017, we had some kind of survey, and unfortunately for every 51 developer, there was only one headset in any institution or in a startup cluster. Of course Unity, Unreal, and these engines is already important to make you enabled, which we strongly recommend if you already have a commitment for VR/AR.

AR 78

AR Industry Training Course 78

XR for Business Podcast

MARCH 17, 2020

I remember in the beginning of 2017, we had some kind of survey, and unfortunately for every 51 developer, there was only one headset in any institution or in a startup cluster. Of course Unity, Unreal, and these engines is already important to make you enabled, which we strongly recommend if you already have a commitment for VR/AR.

AR 78

AR Industry Training Course 78

The Ghost Howls

JANUARY 27, 2020

This week I have read the results of two very interesting surveys: GDC, as every year, has asked VR developers what platform they’re currently interested in. The true takeaway is that the Quest is getting the most interest ; ISFE and Ipsos MORI’s GameTrack surveyed gamers, asking them what features they are most interested in for the future.

Samsung 493

Samsung Survey Unity Oculus 493

VRScout

JULY 18, 2017

As VR entertainment and experiences continue to grow each year, the growth of VR advertisements seems inevitable—but will they be immersive or interruptive? As big believers in the power of immersive storytelling, we are incredibly excited to bring Jigsaw into the world of VR.”.

Unity 358

Unity Filming Survey Entertainment 358

XR for Business Podcast

MARCH 17, 2020

I remember in the beginning of 2017, we had some kind of survey, and unfortunately for every 51 developer, there was only one headset in any institution or in a startup cluster. Of course Unity, Unreal, and these engines is already important to make you enabled, which we strongly recommend if you already have a commitment for VR/AR.

AR 60

AR Industry Training Government 60

The Ghost Howls

OCTOBER 7, 2024

According to the Steam hardware survey, Windows Mixed Reality headsets are still used by 50–80,000 people today. Immersive Tech Week is one of the most important VR events , since when it was called VR Days. The 2024 edition will happen again in Rotterdam (Netherlands) from the 4th to the 6th of December 2024.

Microsoft 412

Microsoft Samsung Apple Unity 412

XR for Business Podcast

JANUARY 22, 2020

And when the audience enters, they have VR headsets on and they are immersed in dreamscape visuals, and the pass-through camera’s a big part of what we do to connect the realities, and to experience music in a new way. So we did 18 live immersive concerts over four days. And doing activations so we can import any Unity scene.

Technology 78

Technology Haptic Machine Learning Industry 78

XR for Business Podcast

JANUARY 22, 2020

And when the audience enters, they have VR headsets on and they are immersed in dreamscape visuals, and the pass-through camera’s a big part of what we do to connect the realities, and to experience music in a new way. So we did 18 live immersive concerts over four days. And doing activations so we can import any Unity scene.

Technology 78

Technology Haptic Machine Learning Industry 78

The Ghost Howls

FEBRUARY 3, 2020

The first one is the usual SteamVR hardware survey. Apart from highlighting that the Rift S is expanding its size and that the Valve Index is now selling well, the survey shows that VR users on Steam are continuously growing. Unity now supports Vulkan for Oculus Quest. Vuforia won’t drop Unity support. Image by Oculus).

Unity 322

Unity Latency AR Amazon 322

XR for Business Podcast

JANUARY 22, 2020

And when the audience enters, they have VR headsets on and they are immersed in dreamscape visuals, and the pass-through camera's a big part of what we do to connect the realities, and to experience music in a new way. So we did 18 live immersive concerts over four days. And doing activations so we can import any Unity scene.

Haptic 60

Haptic Technology Machine Learning Singapore 60