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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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This Restaurant Will Let You Paint With Sauces in VR

VRScout

Especially for fans who’ve never experienced room-scale immersion before. This Unity-based VR application was built from the ground up just for this activation, with the style and details matching the Zaxby’s environment. 29 – South Carolina vs. Tennessee. 19 – Tennessee vs. Missouri. 1 – FSU vs. UNC. 10 – Duke vs. UNC.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

Attorney generals from eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—have joined the litigation. These measures have effectively slashed funding and staff for immersive technology departments already struggling with downsized resources. billion USD deal.

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