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XR Technology for Industry According to Unity’s Andre Gauthier

ARPost

While missing the social aspect is regrettable, the meat of the XR technology event is hearing people talk, and that can be done from anywhere. That means that we have special access to the speakers from the XR technology industry. What Is Unity? The name “ Unity ” probably sounds familiar to you.

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Unity and Volvo Open Source Digital Models of Car Designs

ARPost

Unity has long been in the frontline of companies leading the democratization of 3D assets and tools, including for XR applications. The automotive industry has been less involved in this charge. However, when Volvo wanted to make their 3D models and emulators more accessible, they reached out to Unity to help them do it.

Unity 451
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China’s Largest Telecom Forms Metaverse Industry Alliance, Including Xiaomi, Huawei, HTC & Unity

Road to VR

China Mobile, that country’s largest wireless carier with over 940 million subscribers, has formed a metaverse industry alliance including some of the biggest names in China-based tech. Migu, China Mobile’s streaming content subsidiary, has also recently built a new ‘Metaverse Headquarters’ in Xiamen, China.

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63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

AR technology is more and more in demand by consumers and marketing and advertising clients. This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry.

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AWE Day 3: The Most Wholesome Day in the History of XR Technology

ARPost

The third day of AWE 2020 may go down in history as the most wholesome day in the history of XR technology. The day included a discussion on how to create a virtual world society from Tom Furness, a discussion on ethical responsibility in the immersive tech industry from Professor Donna Davis, a panel on women in XR, and more.

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Microsoft Partners With Unity On HoloLens 2 Development Edition

VRScout

The developer-focused release includes $500 in free Azure credits, 3-month free trials of Unity Pro. Following the announcement of the Microsoft HoloLens 2, Unity has revealed a new partnership with the US-based multinational technology company to release a developer-focused version of the upcoming mixed reality headset.

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PICO Integrates OpenXR 1.1 for Simplified Immersive Application Development

XR Today - Virtual Reality

Khronos Group is a non-profit consortium powering royalty-free interoperability for VR, AR, ML, 3D graphics, and other technologies. PICO introduced the news in a recent press release: “This achievement highlights our commitment to advancing industry standards and delivering seamless interoperability for developers and users.

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