The Ghost Howls

APRIL 5, 2021

Today in Italy it should be the day when we go pic-nicking… but given the fact that we are in lockdown, I’ll just eat a lot at home While I send you a lot of good vibes, let’s see together what have been the best pieces of AR/VR news of this week, that has been incredibly interesting! (My Microsoft signs a $22B deal with the US Army.

Apple 295

Apple AR Microsoft Magic Leap 295

The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon.

Magic Leap 250

Magic Leap AR China Unity 250

The Ghost Howls

OCTOBER 26, 2020

Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. Facebook and Microsoft publish two interesting research projects for VR. The modality to ask for the adapters is not clear yet, though.

HTC 444

HTC Oculus Conference China 444

The Ghost Howls

OCTOBER 19, 2021

Image by Magic Leap). Magic Leap 2 has been teased. Magic Leap is back: CEO Peggy Johnson has just unveiled in a post on the company blog the Magic Leap 2 , the new version of the AR glasses from the company in Florida. Other relevant news. Pimax and Varjo are ready to announce new headsets.

Magic Leap 540

Magic Leap HTC Training Virtual Reality 540

The Ghost Howls

JUNE 27, 2022

It’s hot and the drought is creating some issues here in northern Italy. The Metaverse Standards Forum has already gathered many important players of the XR sector like Unity, Unreal Engine, Meta, Microsoft, Lamina 1, NVIDIA, and even other relevant companies like IKEA and Adobe. Top news of the week. Image by Meta). Learn more.

Apple 381

Apple Ukraine Eye Tracking Groups 381

The Ghost Howls

AUGUST 16, 2019

I wrote a review on Magic Leap One because my friend (and ex partner ) Gianni made me try it. Is that VR event in the mountains of Italy really a good opportunity? Maquette by Microsoft). Try to spare money whenever you can. When I needed a Vive OG last year to play around with eye tracking , I bought a used one.

How To 413

How To Technology Virtual Reality Examples 413

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

Augmented Reality 536

Augmented Reality Magic Leap AR Apple 536

XR Today - Augmented Reality tag

AUGUST 2, 2023

This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. Replacing parts required a person from Italy to hop on a plane and fly on-site to help with the repairs. Those days are totally gone and will never come back.

AR 87

AR Apple Eye Tracking Israel 87

Road to VR

JULY 12, 2022

Magic Leap today announced pricing and release date details for the company’s latest AR headset, Magic Leap 2. Magic Leap 2 Release Date and Price. Magic Leap 2 is finally set to officially launch on September 30th, 2022. Magic Leap 2 Developer Pro. Magic Leap 2 Specs.

Magic Leap 363

Magic Leap Saudi Arabia United Kingdom Spain 363

XR Today - Virtual Reality

JULY 29, 2024

EssilorLuxottica, a multinational corporation based in Italy and France, is already working with Meta on developing Ray-Ban Meta smart glasses. Magic Leap Ditching its Hardware Business? Magic Leap has reportedly laid off its sales and marketing teams because it decided to focus on licensing the technology behind its headsets.

Magic Leap 238

Magic Leap HTC Hardware Italy 238

XR for Business Podcast

JANUARY 20, 2020

We’ve just done one in Bologna in Italy. And that allowed us to expand the business and have a presence that today, although we don’t have investment, I think we have more locations than Magic Leap, that has a $2.7-billion And I’m together with Magic Leap, I think Magic Leap is a wonderful product.

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

We’ve just done one in Bologna in Italy. And that allowed us to expand the business and have a presence that today, although we don’t have investment, I think we have more locations than Magic Leap, that has a $2.7-billion And I’m together with Magic Leap, I think Magic Leap is a wonderful product.

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

We've just done one in Bologna in Italy. And that allowed us to expand the business and have a presence that today, although we don't have investment, I think we have more locations than Magic Leap, that has a $2.7-billion And I'm together with Magic Leap, I think Magic Leap is a wonderful product.

AR 60

AR Machine Learning Government Virtual Reality 60

The Ghost Howls

OCTOBER 30, 2022

It is also promoting the metaverse everywhere, also on mainstream media: yesterday a friend of mine who doesn’t work in tech told me to have seen a TV spot here in Italy about the metaverse. Do you remember when everyone was criticizing Magic leap because it got $2.5B So, Magic Leap was even cheap in comparison.

Magic Leap 546

Magic Leap Apple Microsoft Technology 546

The Ghost Howls

AUGUST 12, 2021

For instance, in the box I’ve found a cleaning cloth for an Oculus device… and I don’t think it actually comes with a Microsoft HoloLens! But as soon as you get close to them, the magic breaks , because you can clearly see the limit of your viewing windows. The headset is very light and balanced (Image by Microsoft).

AR 545

AR Microsoft Hand tracking Eye Tracking 545

Road to VR

SEPTEMBER 9, 2021

They’re launching today at $300 direct from Ray-Ban as well as official online retailers in the US, Canada, UK, Ireland, Italy and Australia. Stories are being offered in three distinct flavors: Wayfarer, Round, and Meteor, all of which appear to be pretty similar to original Ray-Ban frame designs. Smart er glasses, maybe?

Magic Leap 364

Magic Leap Ireland Italy Australia 364

The Ghost Howls

OCTOBER 27, 2019

I’m back in Italy, and finally, I can eat again some good pasta… even if I will miss ?? Image by Microsoft). Microsoft wants to play safe, though, so it is now launching it only in two small countries , so that to identify possible problems only in a small subset of the worldwide population before the big launch.

Magic Leap 202

Magic Leap AR Samsung Oculus 202

The Ghost Howls

JULY 7, 2019

I’m in Italy again and here in these days, it is damn hot and wet. Microsoft is shipping Azure Kinect. Microsoft is finally shipping its Azure Kinect devkits. As promised, Microsoft has released the documentation on its website. I’m hoping to attend a VR event in the North Pole, so that I can feel some cold again.

AR 176

AR China Los Angeles HTC 176

The Ghost Howls

JULY 28, 2019

and this is good from one side, but stressful on others… much thanks to air conditioning to make me survive in that oven that is Italy in these days!). Magic Leap has just rolled an important update. In the meanwhile, Puzzlar, the first indie game developed with the dev grants of Magic Leap, has been released.

Magic Leap 171

Magic Leap Oculus Controllers Amazon 171

The Ghost Howls

SEPTEMBER 16, 2019

So, Kura is not only smoke and mirrors, there is really an amazing tech behind it, and that technology is called “structured geometric waveguide” (that is different from the diffractive waveguides used by other products like HoloLens or Magic Leap). It seems that DAQRI hasn’t managed to find new investors; The competition of Microsoft.

AR 186

AR HTC Google Microsoft 186

The Ghost Howls

SEPTEMBER 20, 2020

I’ve preordered my basic $299 one (€349 in Italy) and it will arrive on October, 15th. I think the name ARIA is a mix of AR and AI , because the glass goes around collecting data for the AI, and since ARIA means also “air” in Italy, it can be a suggestion about the fact that it is used outside the lab.

Oculus 545

Oculus AR Data Gaming 545

The Ghost Howls

NOVEMBER 4, 2024

The very recent news, that Snap announced at AWE EU, is that Spectacles are also coming to Europe, and to be exact in Germany, France, Spain, Italy (yay!), I would say the glasses have probably more things in common with HoloLens 2 than Magic Leap 2 because of the constrained FOV and the visual artifacts.

Magic Leap 423

Magic Leap Hand tracking Augmented Reality AR 423