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8 Insightful XR Retail and Ecommerce Case Studies to Read in 2022

XR Today - Virtual Reality

Magic Leap and H&M. With help from Magic Leap , H&M was able to create digital twins of its clothing designs for people to interact with through a headset. Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment.

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The XR Week Peek (2020.04.27): Magic Leap’s new course, Fortnite rocks with concerts and much more!

The Ghost Howls

Another busy week has passed by, and here in Italy we just got the news that lockdown measures will start to loosen from next week, but the road to go out as we wish is still long. We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management).

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The XR Week Peek (2022.06.06): Sony announces four games for PSVR 2, and Apple today…

The Ghost Howls

In the long and troublesome travel back to Italy from AWE, I’ve lost the last flight and so I’m currently here writing my newsletter from the lobby of the hotel where I spent the night :|. Hello all from L’Hospitalet de Llobregat, the small town of the Barcelona airport.

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Laval Virtual: Hands-on with Lenovo ThinkReality A3 and Actronika Skinetic!

The Ghost Howls

I have just returned back home to Turin (Italy) after my trip to Laval and Paris, and as usual when I attend an event, here I am reporting to you the impressions of some of the hardware and software I have tried there. But no, the demo was not that fun, it was just a simple Unity scene.

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The XR Week Peek (2020.06.01): HP Reverb G2 launched, Qualcomm goes bullish on 5G and Wi-fi 6 and more!

The Ghost Howls

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. Unity launches MARS tools. Road To VR) More info (Qualcomm’s Wi-fi 6 chips?—?Upload Upload VR).

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

After a few days where we thought we were all living in a big oven, here in Italy we’re having the first taste of Autumn, with the temperatures going down and a lot of rain falling from the sky. That’s fantastic news for all Unity XR developers! in the reviews!

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My predictions for augmented reality in 2021

The Ghost Howls

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.