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8 Insightful XR Retail and Ecommerce Case Studies to Read in 2022

XR Today - Virtual Reality

Magic Leap and H&M. With help from Magic Leap , H&M was able to create digital twins of its clothing designs for people to interact with through a headset. Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment.

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My predictions for augmented reality in 2021

The Ghost Howls

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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Laval Virtual: Hands-on with Lenovo ThinkReality A3 and Actronika Skinetic!

The Ghost Howls

I have just returned back home to Turin (Italy) after my trip to Laval and Paris, and as usual when I attend an event, here I am reporting to you the impressions of some of the hardware and software I have tried there. But no, the demo was not that fun, it was just a simple Unity scene.

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The XR Week Peek (2020.06.01): HP Reverb G2 launched, Qualcomm goes bullish on 5G and Wi-fi 6 and more!

The Ghost Howls

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. Unity launches MARS tools. Road To VR) More info (Qualcomm’s Wi-fi 6 chips?—?Upload Upload VR).

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

There is a lot at stakes, because if these two companies won’t settle (and I think that they are just firing big shots before finding an agreement), Unreal Engine developers won’t be able to develop properly for Apple XR devices, and they will have all to migrate to Unity. China is launching real name identification in games.

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HoloLens 2 Review: The Best In Class For AR, But…

The Ghost Howls

Magic Leap One ), your brain kind of accept that you see augmentations only through the lens of the glasses and not in the peripheral vision, and so the limited FOV becomes more acceptable. On HoloLens 1, whatever Unity application I run had framerate problems, while here all Unity applications worked like a charm.

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The XR Week Peek (2022.06.27): Meta shows its R&D prototypes, Apple shows nothing as usual, and much more!

The Ghost Howls

It’s hot and the drought is creating some issues here in northern Italy. The Metaverse Standards Forum has already gathered many important players of the XR sector like Unity, Unreal Engine, Meta, Microsoft, Lamina 1, NVIDIA, and even other relevant companies like IKEA and Adobe. Top news of the week. Image by Meta). Learn more.

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