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Spacee will be the first to tell you that what they are offering is not the same as something like Microsoft HoloLens, LeapMotion, or MagicLeap technology. Custom storefront windows provide an intuitive shopping experience without even having to even step inside the store.
It’s been called the AR Cloud by many, the Magicverse by MagicLeap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. MagicLeap are the highest-profile, with both a device and a platform, and more recent entrants include Ubiquity6, AIReal and Placenote.
Matsuda himself subsequently began working in AR following the film's release, leading design teams at both LeapMotion (now Ultraleap) and Microsoft. It's notable that this vision of augmented reality layers is also very similar to one shared by the earlier days of MagicLeap, before the company laid off many of its workers.
Most people know Xu due to his dispute with American virtual reality company MagicLeap. In June 2019, MagicLeap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. However, in June 2020, a U.S. federal court threw out the case as #MagicLeap failed to make any viable claim.
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