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It’s been called the AR Cloud by many, the Magicverse by MagicLeap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. MagicLeap are the highest-profile, with both a device and a platform, and more recent entrants include Ubiquity6, AIReal and Placenote.
Acer, NVIDIA, Valve, Ubisoft, LeapMotion and many others joined the ecosystem. We see entertainment, therapy, home improvement, tourism, meditation, design and many other applications. MagicLeap is not commercial yet. We wanted to provide an open alternative to walled-garden, single-device approaches.
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