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The XR Week Peek (2025.03.18): Niantic sells Pokemon Go, Meta released passthrough APIs, and more!

The Ghost Howls

They sold this money machine to focus on a technology that is currently not making any relevant money. The first one of them, which is rather surprising, is that its developers are not passionate about virtual worlds. This is why some of the interfaces seem more suited for a website than a virtual world.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Probably the communication machine of the company is not as strong as before, so the old message still hangs around. After Fortnite started the trend of virtual concerts in virtual worlds, always more platforms started implementing them. This is cool because it will help spread the word about VR and virtual worlds.

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The XR Week Peek (2022.09.26): Pico 4 announced, RTX40 cards revealed, and more!

The Ghost Howls

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. There will be also a way to enjoy the conference in Horizon Worlds.

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The XR Week Peek (2021.05.31): UE5 released in Early Access, Lumus shows an impressive AR prototype, and more!

The Ghost Howls

Unreal Engine 5 gets released in Early Access. After a lot of teasing of its upcoming fantastic features, Unreal Engine 5 is finally available for download. VR is the ultimate empathy machine” is a current refrain that we constantly hear in our communities. Learn more (Presentation video) Learn more (Discover more and register).

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Jeremy Bailenson talks about 1,000,000 Walmart employees training with VR, presence, and the VR “empathy machine”

The Ghost Howls

I spoke with him about many topics, like why VR is so good for training (and he told me that his company Strivr has trained more than ONE MILLION Walmart employees in VR ), if it is true that VR is the “ultimate empathy machine”, how much is graphical fidelity important for presence, and of course also about his encounter with Zuck.

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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

If a brand like Nike buys a startup like RTFKT that is still mostly unknown to the average consumer, is because it wants to exploit its expertise to enter the virtual fashion field , creating digital goods to sell in games, virtual worlds, and social augmented reality spaces (e.g. Learn more.

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Generative AI and Virtual Worlds

Building the Metaverse

A few days ago, my team won grant prize the LA AI Virtual Worlds hackathon during the a16z Tech Week by creating a roleplaying game in one day. A big part of that is generative AI — as well as the work we’re doing at Beamable to enable you to get the servers set up for entire worlds setup on “day zero.”