The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro
Road to VR
MARCH 12, 2024
.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap. So why Apple, and why now? And that’s in spite of its $3,500 price tag.
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