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Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Road to VR

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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Magic Leap And Google Announce AR Partnership

Upload VR

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Google was an initial investor in Magic Leap, leading a $542 million funding round back in 2014.

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Report: AR Startup Magic Leap is Looking for a Buyer

Road to VR

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. The company’s deep pockets funded the release of Magic Leap 1, an AR headset targeted at developers, enterprise, and anyone with $2,300 to spare.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Microsoft Is Discontinuing HoloLens 2, With No Replacement

Upload VR

Microsoft confirmed to UploadVR that it told its customers and partners now is the last time to buy the device before stock runs out. With passthrough headsets still years out, and Magic Leap still focused on consumers, Microsoft dominated the enterprise AR market for years with HoloLens 2.

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Magic Leap 1 AR Headsets Will "Cease To Function" After 2024

Upload VR

Magic Leap 1 AR headsets will "cease to function" from 31 December 2024, the company announced. Magic Leap sent an email to all customers containing the following: As such, we are announcing that Magic Leap 1 end of life date will be December 31, 2024. The company today is still fully focused on enterprise.